Vycom welcomes Mike Sherrod as Market Development Manager for Sign and Graphics Business
June 1, 2020 SignIndustry.com e-Newsletter
It Costs How Much? Determining What It Costs to Sell Your Signs the Right Way.
Pricing your products or services sold is determined first by costing. Do you have any idea of what it costs to sell a sign or banner? For that matter, what does it cost to open the doors to your sign business each day? Pertinent questions that will influence your pricing.
The New Printing Industry is Based On Ink on Everything
No one predicted wide-format inkjet printing. It came in 1995, initially as a color-proofing approach, but wound up engendering a major new market for printing services.
Surviving and Profiting from the Economy, Intentionally
Regardless of whether an inevitable slow period results from the economy, from competition or from other sources outside the control of the business owner or manager, it is never too late to employ slow period survival strategies in your sign business.
Make Your Prices Stick…Without Getting Stuck
When a customer asks, 'What is your best price for this?' - can you make your prices stick without getting stuck? Delve inside to find out how to maintain a profit during challenging pricing times.
Media Facades: High-Tech Digital Building Wraps
Now with LED video screens comes the outdoor advertising impulse to create the ultimate building wrap, a media facade, which is an LED video screen that completely covers the front of a building and presents a kaleidoscope of imagery that dances across the building.
It Costs How Much? Determining What It Costs to Sell Your Signs the Right Way.
Pricing your products or services sold is determined first by costing. Do you have any idea of what it costs to sell a sign or banner? For that matter, what does it cost to open the doors to your sign business each day? Pertinent questions that will influence your pricing.
Sign Pricing Series - Pricing Approaches and Accuracy
This series on pricing and estimating will address the most common pricing approaches for different segments of the sign and graphics industry.
Volumetric LED Illumination Considerations
With the advent and almost total acceptance of LED modules with 'optics' it would be easy to think everything should be 'easy?' Wrong!
Create Eye-Catching Graphic Designs...Just the Basics on Fonts and Distance
Basic color combinations, font styles, margins and graphics usage in successful designs at proper distances.
Directionality Films and Auto Wraps
I've been seeing a lot of discussions online about whether or not certain color change films are directional. So let's take a closer look.
Cut and Sew: Opportunity Abounds, But It's Not for the Faint of Heart
The addition of cut and sew services to a garment decorator's business can provide a true value-added service that has the potential to increase business and attract new customers.
Finishing Opportunities in the World of Wide-Format Printing
More than just sewing on a machine, the finishing process requires an individual to be multifaceted with the capacity to handle all it entails.
Solving Screen Printed Edge and Surface Problems
Sometimes in the screen making, or screen printing, process problems can arise that have to be solved immediately. After all, time is money! Those problems may occur without any known cause, resulting in more time spent on determining what happened and how to resolve it.
Viewing Distance: The Misunderstood Concept
Understanding viewing distance is a concept that has to be taught and examples are about the best way to do so.
Is Your CNC Router Still Fit for Purpose?
While the older machine may still work just fine, it may be time for an upgrade, just the same.
Choosing the Right Vendor
Making sure you align your company with vendor partners who will assist you in integrating their new product/service offering long-term are crucial to your success.
