Banner signs are used to promote every thing from the county fair to a new product on the market. Many politicians use banner signs as campaign publicity. The highways are filled with them around election time. Banner signs can be quite simple and inexpensive, or very exquisite. Many new companies use banner signs to announce the arrival of their brand new location, or just that they will open soon. During building construction times businesses may rely on this form to let their clients know they are still open. High schools and colleges often use banner signs at sporting events, many times sponsored by area businesses.