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BOOKS

Welcome to our bookstore.




Building A Big Small Business Brand
By Dan Antonelli

Straight talk for small business owners as he sheds light on your company s biggest asset: your brand - and logo design. Learn industry secrets for selecting and working with a reputable design team, creating a logo design that stands out, promoting your brand promise, and building a small business brand that outshines competitors. And, if you've enjoyed business success in spite of a mediocre logo design, this book encourages you to rethink the power of professional branding and its impact on your bottom line.


Logo Design for Small Business 2
By Dan Antonelli

Devoted exclusively to designing logos for small businesses—the largest sector of the business economy, this second book helps designers address this growing market and deliver effective designs for small businesses. If you’ve ever asked questions like, "Corporate logos rely on simple graphics, but wouldn’t my client be better off with a colorful design and high-impact graphics?" or, "Should I use a horizontal or vertical format for this logo?" or, "How can I show my small business clients the importance of a powerful logo?", you’ll find those answers—and many more.


A Digital Digital Signage Primer
By DigitalSignageTraining.com

“A Digital Signage Primer” is the first digital signage book written specifically for the traditional sign business. It is a comprehensive way to learn digital signage that explains the subject from the ground up. No prior digital signage experience is needed to understand the topics covered in this book. Beyond the technology components, the importance of design and layout are stressed as these are cornerstones to every successful sign. The book also includes real world case studies that detail the business needs along with the solutions.
130 page Print Version $27.99



Vinyl Sign Techniques (Paperback)
by Jim Hingst

Here is a brand new, comprehensive guide to every facet of the vinyl sign and graphics business. Compiled from 54 Vinyl Graphics columns in Signs of the Times, edited, updated and condensed here into 39 chapters, Vinyl Sign Techniques is an essential resource. The book is divided into four sections: sales & marketing, materials, fabrication, and vinyl application & removal. Every important aspect to running an efficient and profitable vinyl sign business is covered in detail, often including valuable charts, tables and photos for reference. Jim Hingst, a respected and experienced veteran of the printing and vinyl industries, offers the lessons that were 25 years in the learning. Your business will benefit greatly from the advice in this book.


Sign Gallery 7 (Hardcover)
by The Editors of Signs of the Times

Smart business owners know the value of well-designed signs. They capture the customer s attention, provide the first impression and communicate the type of business. Sign Gallery 7 offers a wide range of excellent signs for businesses and budgets of all types. These are the winners of the annual Signs of the Times International Sign Design Competition. The types of signs include electric signs and channel letters, neon signage and graphics, digital displays, painted and vinyl signs, carved, routed and gilded dimensional signs, digitally printed banners, large-scale wall murals, architectural sign systems, vehicle graphics, entry monuments and more. Sign Gallery 7 provides the photos and descriptions that will help anyone to design and fabricate more eye-catching and effective signs: the kinds of signs smart business owners demand.


Sign Painters (Paperback)
by Faythe Levine, Sam Macon, Ed Ruscha

There was a time-as recently as the 1980s-when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our visual landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features stories and photographs of more than two dozen sign painters working in cities throughout the United States.


Signage Systems and Information Graphics: A Professional Sourcebook (Paperback)
by Andreas Uebele

The book showcases great examples of signage design worldwide, with an emphasis on the most original approaches. It is an indispensable reference for communications designers and a must for architects, interior designers, and graphic artists. 250+ color and 250 b/w illustrations and photographs


The Neon Superguide: Complete How-To Manual
by Randall L. Caba


cover The Appraisal of Outdoor Advertising Signs
by Donald T. Sutte


cover The Art of Creative Lettering: 50 Amazing Fonts You Can Make for Scrapbooks, Cards, Invitations, and Signs
by Becky Higgins, Siobhan McGowan


cover Neon World
by Dusty Sprengnagel


cover Carving Signs: The Woodworker's Guide to Carving, Lettering and Gilding
by Greg Krockta (Contributor), Roger Schroeder


This Way: Graphic Ideas for Sign Systems and Way Finding
by James Grayson Trulove, Connie Sprague


Neon Installation Manual: Sign & Outline Lighting
by Philip J. Simmons


cover Designage: The Art of the Decorative Sign
by Arnold Schwartzman (Photographer)


Designing Signs: Corporate Signs
by Jutaro Ito, Atsuko Taguchi


cover Sign Gallery International
by Signs of the Times magazine


Engineering Sign Structures: An Introduction to Analysis and Design
by Benjamin Jones


Sign Design and Layout
by Kenneth Woodward

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