Letters are individually illuminated letters and graphics. These
signs are found everywhere. From shopping malls, to exterior storefront
identification, these signs are the best way to see your business
name in lights. Reverse channel letters are ones that have metal
faces and sides, but have a clear plastic backing. These are designed
to be mounted an inch or two away from the wall. At night, these
signs create a halo-lit effect. Another type is one with 'open'
faces. Though not actually open, the faces of these are clear plastic
with the balance built just like standard channel letters. This
allows for the raw neon to be seen, as well as the inside of the
U-form itself. Open face channel letters are very effective for
aggressively grabbing attention.