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![]() Digital Color Professional: A New Path to Differentiation (Case Study)
By Ray Weiss, Digital Imaging Specialist, SGIA
But first, let's look for a minute at what led SGIA down this path and look at what has come before this program.
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In traveling around the country to meet members and visit their facilities, I've heard one message that stands out from the rest: "How do we differentiate ourselves from other printers in the industry?" There are numerous ways to do that with color. Some involve online courses that you take with testing at the end to indicate completion; others offer some hands-on opportunities; and there are a few robust certification programs focused on a process or target as the expected outcome. At SGIA, the goal was a credential that would be a differentiator and which was based in great part on our successful Color Management Boot Camps. Over the last five to six years, SGIA has conducted these boot camps to train students in color management theory and principles - with a robust hands-on component that allows students to use various RIP software to execute the theory and principles they're learning. In the past, these students came away with a certificate, but they had no good way to let others know of their accomplishment. SGIA introduced the SGIA Digital Color Professional certification program in 2017. This program has two certifications:
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The goal for SGIA's certification program is to train and to identify professionals who understand color theory and principles, and can manage consistent, predictable and repeatable color on any system they manage. That is why our Color Management Boot Camp workshops spend as much time as possible doing hands-on profiling, spot color matching and verification. We introduce students to the color management pyramid and show them as many different tools as we have available to help them achieve the goal of a well-rounded, informed color management professional.
Spreading the Word Jim Raffel of ColorCasters was the first to conduct a scheduled workshop outside SGIA; he approached Mutoh America about hosting this workshop. Raffel is also working with Mimaki USA to offer a series of the boot camps in 2018 at many of their locations across the US. Dan Gillespie with the Color Management Group is also helping to expand the reach of SGIA's certification program. Dan is working with EFI to facilitate the color management training with an eye toward Digital Color Professional certification, with four events in 2018. And Travis Barcelona with Nazdar Consulting will be offering training events at Nazdar sites in 2018. I'm looking forward to a busy 2018 as this certification program continues to ramp up and expand in reach. I am a big believer in giving credit where credit is due, and without a successful color management boot camp to build from, this journey would have been significantly harder. Tony Quinn from National Sublimation (formerly with Nazdar Consulting) and Jonathan Read from Media One Digital Imaging Solutions were a big part of getting the early color management boot camps up and running. They put in a foundation that was easy to build upon and it allowed this program to grow as quickly as it has. They both still serve as instructors with SGIA and I am grateful for their participation.
How Does This Program Benefit Me?
So Where Is This Program Headed? This article appeared in the SGIA Journal, November / December 2017 Issue and is reprinted with permission. Copyright 2018 Specialty Graphic Imaging Association (www.sgia.org). All Rights Reserved.
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