SignIndustry.com digital signage
 

 

 

Digital signage is a display device which is used in-store to present constantly changing, computer generated; full motion video, photo-realistic graphics, text, and animation. It is a dynamic venue as opposed to static billboards and posters. Because you eliminate the need to print and distribute static information every time you change your message or campaign, you save on printing costs and processing time. What you will have is instant up to date programming with informative and entertaining content. Digital signage has the stopping power to get your customers' attention. Once you have commanded their attention, you have an opportunity to influence their buying decisions. Digital signage replaces the point of purchase displays of the past.