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Today, fiber optics and its inherent benefits and features are realized by the end user. Benefits include easier calculated life cycle maintenance costs, energy consumption savings, no fabrication liability, reduced installation liability and no delivery or shipping liability. All of these benefits can be passed on to your customer.

Features on the other hand, are open for discussion as to whether the customer needs the feature. Here some of the features of fiber optics: offer color change as standard, no heat or electricity in the lighted path, can be re-used for a totally different layout because it is flexible, can be DMX512 controlled and installed in up to 100-foot continuous lengths.

Fiber optics can be used for building outlines and in channel letters and for Halo letter applications. Fiber optics can be installed in and around water, in and around people contact areas, etc. Just about anywhere your imagination can take you.

Fritz Meyne, Jr.is the Senior Director Sign Products Division for Super Vision International, Inc. in Orlando, FL.