signs are the first thing you think of when anyone mentions New
York City or Las Vegas. Neon signs illuminate the night sky and
bring about beautiful, brilliant colors. The concept behind neon
signs was first conceived in 1675, when the French astronomer Jean
Picard observed a faint glow in a mercury barometer tube. Today
many businesses use them to call attention to their company, while
others simply use them to promote store hours or products they are
featuring. For many years this type of advertisement set companies
apart and brought with it business. Restaurants, taverns, stores,
even tanning salons are frequent purchasers of neon signs.
Banner signs are used to promote every
thing from the county fair to a new product on the market. Many
politicians use banner signs as campaign publicity. The highways
are filled with them around election time. Banner signs can be quite
simple and inexpensive, or very exquisite. Many new companies use
banner signs to announce the arrival of their brand new location,
or just that they will open soon. During building construction times
businesses may rely on this form to let their clients know they
are still open. High schools and colleges often use banner signs
at sporting events, many times sponsored by area businesses.
Electronic signs can be personalized
to display anything you want. You can have electronic signs that
give your last name and address in your front yard. Unlike traditional
signs, these have additional costs that can not be pre determined.
Because these take a power source to display, there are ongoing
costs other than simple maintance. One of the most popular electronic
signs these days is the LED display. These types can be controlled
by a computer and have endless possibilities as to their outcomes.
Electronic signs attract new customers to your business, allowing
you to market your products and services in what is simply the most
cost-effective method of advertising today.
Plugs permitted an electronic sign
to be illuminated by light shining onto it, but the real revolution
occurred when light bulbs were used to form images and words. Light
bulbs flashing on and off made new demands on the attention of passersby.
Light bulbs blinking in sequence could also simulate movement. Add
this property to the mix, and a dramatic transformation of American
streets resulted. As soon as the sun goes down the electronic sign
pops on. Many of these have special sensor features that automatically
turn themselves on. Wow Thomas Edison would be impressed today.
Every fast food restaurant has an outside electronic sign. Many
of them even illuminate their menu boards for clarity.
Vinyl signs have become an important
part of advertising in the past years. Automobiles everywhere have
vinyl signs on their front and rear glass announcing names, cultures
and even promoting businesses. This material sticks to glass well
and is used for office doors and windows. It can be easily scraped
off if the information provided changes, leaving no trace of its
existence. Vinyl signs can be graphics or lettering giving you the
best of both worlds, low cost and high quality. They can be applied
to a variety of surfaces and offer flexibility while serving a wide
range of uses. Vinyl signs are more accurate and longer lasting
than even paint.
From long-term building-sized banners
to promotional vehicle graphics, large format printing for outdoor
signs is a booming trend. How better to have your business grow
than to advertise. Billboards line the highways and busses promoting
businesses every day. If you drive down any busy street right now
there are plenty of outdoor signs competing for your eyes. Many
rental companies lease changeable lettered outdoor signs to businesses.
Some have fancy lighted arrows that flash in the direction of the
main driveway; others are just plain simple ones. The letters can
be black and white or an arrangement of fancy colors. Which ever
one they choose outdoor signs are sure to get the attention they
are looking for.
Digital signage is a display device
which is used in-store to present constantly changing, computer
generated; full motion video, photo-realistic graphics, text, and
animation. It is a dynamic venue as opposed to static billboards
and posters. Because you eliminate the need to print and distribute
static information every time you change your message or campaign,
you save on printing costs and processing time. What you will have
is instant up to date programming with informative and entertaining
content. Digital signage has the stopping power to get your customers'
attention. Once you have commanded their attention, you have an
opportunity to influence their buying decisions. Digital signage
replaces the point of purchase displays of the past.
Channel Letters are individually
illuminated letters and graphics. These signs are found everywhere.
From shopping malls, to exterior storefront identification, these
signs are the best way to see your business name in lights. Reverse
channel letters are ones that have metal faces and sides, but have
a clear plastic backing. These are designed to be mounted an inch
or two away from the wall. At night, these signs create a halo-lit
effect. Another type is one with 'open' faces. Though not actually
open, the faces of these are clear plastic with the balance built
just like standard channel letters. This allows for the raw neon
to be seen, as well as the inside of the U-form itself. Open face
channel letters are very effective for aggressively grabbing attention.
Imagine sign estimating and engineering
in a minute or two. Then, after reviewing the results, print out
your sales agreement. Imagine having more time to do what-if analysis,
job costing, job reviews, etc. There now is sign estimating computer
software. The on screen input design allows the user to enter all
necessary information on one screen. What you get is summary price
and engineering results on the same input screen. To see detailed
material, labor and cost results, just scroll down. Electrical amps,
operating costs per hour & per month are also calculated. To change
a result or cost, just type over the displayed result. Sign estimating
has never been easier.
Sign installation can be easy
or difficult. The medium you choose answers the level of difficulty
you will have. Paper, cardboard, and even vinyl are is much simpler
and inexpensive, when compared to neon and LED displays. Mounting
location is determined by the available facade space as well as
the customer's specifications. Some customers have definite sign
installation plans with all dimensions verified in advance. Other
customers may provide verbal instructions about the mounting location
without knowing the actual dimensions. Contractors should always
verify the precise mounting location before making a trip to the
jobsite. You can't assume that the owner will be present when you
arrive for the sign installation, and nobody's going to pay you
A sign with LED display outside you
business will help attract your customers eyes. How many times has
a flashy sign made you look twice to see what it was saying? With
a LED display sign in your window you can take advertising to a
whole new level. You can update it daily for specials, or just give
out valuable information to clients. Imagine the technology of a
LED display sign with high-resolution images and up to 16.7 million
colors. This lighting is taking over neon lights. Soon you will
visit Las Vegas and walk into a sea of LED display lights.
A LED sign combines electronic message
centers with street-side pylons or main marquees to create a contemporary
look for customer's roadside presences. These moving message boards
are routinely used for sceneries in Broadway plays, information
centers in hotels, office lobbies, and factory/warehouse floors,
manufacturing, transportation, theaters and shopping malls. A LED
sign can display any image that you can create or see on your computer
screen. You are able to get quite creative and have your message
broadcast at the same time. These products can be used inside and
out. A LED sign can be made suitable for outdoor services by increasing
the brightness to exceed 1000mcd and enclosing the entire display
in a weatherproof enclosure.