Fire Your Consultant - The Online Magazine for the Sign Trade.
Home | Site Map | Buyer's Guide Search  
Event Calendar Article Archive Message Boards Classifieds Product Showcases News Advertise Search Join Now

  3-D Signs
  Awnings &
  Flexible Face
  Business Development
   Message Board
   Tips & Tricks
  CNC Routing
  Computer Technology
  Digital Imaging
  Dynamic Digital
  Finishing & Lams 
  Flatbed UV
  Garment Decoration
  LED Displays
  LED Lighting
  Neon & LED
  Channel Letter
  Painted Signs
  Screen Printing
  Vinyl Signs
  Hot Shots
  Press Releases
  Tips & Tricks
  Industry Resources
  Event Calendar
  Business Center
  Retail Sign Shops
  Advertising Info

Estimate Software- Printing software that helps you find the hidden treasure in your business.

Fire Your Consultant

Do your consultants have a interest in your long-term success, or just the short-term check? Know before you go forward.

By Johnny Duncan

"All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?"
-- Norman Ralph Augustine

Sign Elements Vehicle Templates

Check It Out!

  • Business Development Articles
  • Industry Alert
  • Hot Shots Photo Gallery
  • Message Boards

    Visit Our Advertisers:

  • Clarke Systems
  • Estimate Software
  • International Sign Assoc.
  • Matrix Payment Systems
  • SGIA Specialty Graphics Imaging Assoc

  • There is a often repeated story of the consultant that was hired to fix a piece of machinery in a factory. When he arrived, he took a hammer and tapped twice on the machine and it started running.

    A week later the CEO received an invoice for $1,500. The CEO called to complain and demand a breakdown of the invoice and stated, "All you did was hit the machine with a hammer." The consultant kindly responded that the cost for hitting the machine was only $1, the remainder of the invoice was for knowing where to hit.

    Though an interesting story, and many consultants use it as a defense for justifying their charges, what the story lacks is commitment from the consultant. You see, he uncovered the problem and provided a solution... for now.

    If you've retained a consultant and he or she is not committed to your business, the best you can do for your business is to fire them and do so today. Fixing a problem without commitment is what a plumber does. Nothing wrong with this approach, at least for the plumber. But when you hire a consultant, you want to at least know that they have your long-term interest at heart.

    Clarke Systems Architectural Signage Systems Wayfinding ADA

    Here are three key factors that the consultant you hire should have in order to help your business succeed. They should:

    1. Feel the Pain- A business consultant should understand and empathize with your situation. He or she should feel what you are feeling in order to seek and provide a solution. When you explain your issues, they should feel the hurt and frustration that you do. When you are angry they should be just as ticked. When you cry, they should taste salt. They should step inside and become owner, leader, or manager in your organization and wear your shoes.

    2. Take ownership of the problem- The consultant that you hire should own whatever the problem is. It should be as if the problems were transferred to the consultant and completely off the plate of the business leader. The consultant should convey sufficient confidence and competence to the business leader that the leader hands over the issue to him or her. The consultant needs to take the issue home, sleep with it, eat with it, bathe it, and own it.

    3. Follow-Up- This is typically an area where most consultants fail. They tackled the problem, washed their hands, and forgot about it. The client is left feeling alone again hoping that the issue was completely resolved and that someone will follow-up to make sure. Tragically, the business leader uncovers another issue, but is unsure whether the consultant cares enough to fix another problem and so delays contacting him.

    Your business is too precious to allow an outsider with no blood in the game to come in and tinker with. If your consultant doesn't feel your pain, own the problem and then follow-up with you long after the invoice is paid---fire them. Though rare, you can find those who will possess these three qualities and walk with you through the trenches providing solutions along the way.

    Johnny Duncan, President of Duncan Consulting, Inc., is a business writer and consultant partnering with business leaders to provide workforce management solutions including leadership coaching, customer service training, people-to-job matches, copywriting, and conflict resolution. He can be reached at or by calling 407-739-0718. Get free tips and information at

    Advertising Info
    About Us
    Contact Us
    Privacy Policy
    Site Map
    Industry Resources
    Retail Sign Shops
    Product Showcase
    Event Calendar
    Tips & Tricks
    Message Boards
    Buyer's Guide Listings
    Add My Company
    Edit My Company


    Copyright 1999-2021, All Rights Reserved.