The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 1
Friday January 2, 2009

In this issue:


Making Time for 2009

    "We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day."
     --- Edith Lovejoy Pierce

Okay, get fired up! We have another new year, which means more resolutions. Get fired up!

Stinks, doesn't it? Feels like work, right? For some of us, it is just another task added to an already full plate of baked to-dos. Inspiration went out the window after the last dose of economic news was followed by the in-laws finally packing up the car to head back home.

So it's not the best time to talk about setting goals for 2009 and writing down a game plan for taking your business to new heights. But, it is a great time to at least allow your mind to relax a little and do some light day-dreaming.

    "The older I get, the more I see a straight path where I want to go. If you're going to hunt elephants, don't get off the trail for a rabbit."
      --- T. Boone Pickens

First, take out a pad of paper and a pen and jot down some of the things you wish would happen in regards to your business in '09. They can be completely outrageous and not even doable. Don't worry; you are the only one reading it. Make a long list and if you can't do that, at least a list of ten.

Next, read over the list again. Which items are possible if you had everything you needed to make them happen? If it requires money, imagine that you had a cool million sitting on the desk right now. How could you make those particular items a reality with a million bucks?

    "Every man should be born again on the first day of January. Start with a fresh page. Take up one hole more in the buckle if necessary, or let down one, according to circumstances; but on the first of January let every man gird himself once more, with his face to the front, and take no interest in the things that were and are past."
      --- Henry Ward Beecher

Now, imagine that those items that you thought might be possible, can become a reality, but you don't have quite a million dollars. How could you make it happen? Jot down some ideas that would help to bring those wishes alive. Keep writing down idea after idea and do this for each and every item on your list that is even remotely possible for you to accomplish.

    "I'm tired of dreaming. I'm into doing at the moment. It's, like, let's only have goals that we can go after."
      --- Bono

Congratulations! You just began a list of New Year's Resolutions! You should be proud of yourself. Your business and your team members are going to prosper because of you taking the time to participate in this little goal-setting exercise.

Unlike Bono's comment, our goals should be set high enough to make us stretch like Gumby.

    "The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do."
      --- Brian Tracy

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

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Feature Articles

Stretching Your Own Screens: Does It Make Sense for Your Business?
By Bill Stephens

Stretching screens in-house can help boost production, reduce downtime and give your shop the flexibility to take on a wider range of jobs. But it also requires a considerable investment, and can divert precious resources from your core operation. Is it right for your shop? Take a look and see.
Read the article...

Making Waves With Photo Sails
By Jennifer LeClaire

Photo Sails may seem like a simple idea. But the concept was hardly simple to execute. It took nearly four years of product testing and marketing to come up with the first real Photo Sail.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000
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Funny Signs

As seen on a hotel balcony in Daytona Beach:

    "Caution: Please be aware that the balcony is not on ground level"

Maternity Clothes Shop:

    "We are open on labor day"

Providence Presbyterian Church, Florence, NJ:

    "Church Parking! Only Violators Will Be Baptized"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

SPECTRA™ Eco-Film – Environmentally Safe Heat Applied Material from Imprintables Warehouse
New heat applied PVC free material, made with ecological polyurethane. Thinner than traditional films, plus offers a super soft hand and can be used on 100% cotton, 100% polyester, poly/cotton blends, and some mesh. It is offered in 60 colors and comes in a 15" wide roll. It is pressure sensitive, which means it can easily be positioned on the shirt without fear of shifting during heat pressing.
Read on...

High Power Back Lighting for Your Signs- Just Outstand Your Business
oSignage™ X1 XPower LED Modules are well employed for countless proposes such as lighting channel and reverse-channel letters, signs, billboards or advertising boards. High brightness and light efficiency with high power LEDs; Easy installation with 3M double-sided sticking tape; Energy saving with low power consumption. So many benefits, why not oSignage™ X1?
Read on...

IJ Technologies Develops Water Resistant Gloss Adhesive Back Vinyl for Aqueous Printers
New 'Black Diamond' High Gloss Adhesive Back Vinyl which is aimed at Digital Sign Printers looking for higher gloss, sharper resolution and greater range of color than has previously been available from vinyl. It's coupled with excellent handling characteristics including rapid dry time and water resistance and is for use with the printer manufacturers Pigment ink jet inks.
Read on...

Corrugated PVC Flute Cutter...the Coro-Claw from Saw Trax
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

2009 Guide to Digital Imaging: A Guide to Markets, Materials and Equipment in Digital Imaging from SGIA
Expand your knowledge about the technologies, possibilities and markets served by digital imaging with SGIA’s 2009 Guide to Digital Imaging. This handy reference is perfect for industry newcomers and seasoned veterans, with a new chapter on Raster Image Processor (RIP) software and listing of more than 200 digital output devices currently on the market. Get the best facts and market intelligence on this ever-growing industry.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
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Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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The Advertisers That Make Possible

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- Wishing you much success,

  Sean Scott
  Managing Editor

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