The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 2
Thursday January 15, 2009

In this issue:


Problems, Problems, Problems

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

The excitement of having a new year is almost too good to be true. The possibilities for improving our businesses, relationships, and our health can make one giddy with anticipation. The future definitely looks brighter than yesterday!

But, (and there is always a but), this not being a perfect world, we are still going to encounter problems. You can count on that. Regardless of what rumors you may have heard, that business loan will still be there, your kids or you will still have to pay for college, you will still step in dog poo when you go for your morning jog, and that chronic back pain will not go away when the new president takes office.

    "Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."
      --- Edward de Bono

There are many ways to handle problems, but as a business owner, a simple four (as suggested by John Maxwell) should help.

The first step is to accept that problems are an unavoidable part of doing business. As Zig Ziglar once said, "The elevator to the floor of success is broken, but the stairs are always open."

    "The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities."
      --- Michael Gerber

Second, putting the problem in the right perspective increases your chances for success over it. Look for the opportunities in every problem. 3M is known for creating successful products out of failing in attempts to create other products. Out of their failures, they create, and sometimes stumble, upon greatness.

    "I now know that I learn by solving problems as they arise. Rarely do we learn significant lessons, or significantly improve, any other way."
      --- Bob Parsons

Third, problem spotting and problem solving are two different things. Don't point out a problem until you have a recommendation for solving it and are willing to take action to solve it.

    "I'd say it's been my biggest problem all my's money. It takes a lot of money to make these dreams come true."
      --- Walt Disney

Lastly, the size of the problem is not near as important as the size of the person. Stretching yourself beyond your abilities exposes problem-solving skills you didn't know you had. Don't be afraid to reach beyond your limits.

As John Maxwell noted recently, "You can tell the caliber of a person by the amount of opposition it takes to discourage him or her. Joke writer Robert Orben says that he once saw an ad from an entertainer that read, 'Lion tamer - wants tamer lion.' Clearly, this performer wasn't looking for greatness but merely for something manageable. To lead at the highest level requires wrestling with problems seemingly beyond our ability to apprehend.

    "Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
      --- Norman Vincent Peale

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Feature Articles

Films to Enhance and Protect - Investigating Ongoing Developments in Laminate Films
By Al Boese

Suppliers are responding to the present economy with more cost-effective materials — thinner films and liners that offer the right amount of protection for the application.
Read the article...

Computer to Screen (CTS) Today
By Geoff McCue

Are you waiting for film to disappear before you change? Inkjet CTS systems have a very low-cost consumable, and it isn’t going away for a long time.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

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Funny Signs

On the fence of a farm in upstate New York:

    "Warning: Pit Bull With Aids"

As seen near the tracks of the Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death. $200 Fine"

Billboard near a pasture in Oklahoma:

    "Please Neuter Your Pets… And Weird Friends and Relatives "

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Hem Your Printed Banners Fast and With Ease!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Come get your hem on!
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2" Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

ADA - Photopolymer Sign Specialists - CAB Plastics
We supply all types of ADA Signs, Applique, Raster Braille and Photoploymer. All products are made within 10 days or less. Custom Painted colors are our specialty. We also supply all type of Engraved Signs, made from all types of plastic, brass, aluminum and stainless steel.
Read on...

Complete Sign Making/Heat Transfer System including Graphtec Servo Cutter, FlexiSign 8.6 Software, Flatbed Scanner and Dell computer for $2,895
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  CADlink Technology:
  DMS- LED Displays:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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