The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 2
Monday February 2, 2009

In this issue:


Responsible Leadership

    "To my mind, you cannot speak about the need for leadership within our communities without being prepared to take on responsibility yourself. It's not enough to point the finger at those who have let us down and to expect others to come forward and fix our problems. Nor can anyone afford to call themselves a leader unless they truly have the interests of our community at heart. Too many people like to think they are leaders and too many are identified by the media as leaders who are not really leaders at all."
      --- Jackie Huggins

You don't need me to tell you that change is upon us. From now on, the way we conduct business requires innovation, an excessive dose of motivation, and nose-to-the-grindstone perseverance. Oh, and it is up to you and me to change the way we do business in order to not only profit, but for some, to survive. An influx of money from Uncle Sam is not going to do it, Obama is not going to do it, and your chances of winning the lottery is pretty slim.

For you to lead your business forward, it is up to you to step up to the plate and be the leader that your team will follow. Here are three not-so-easy, but necessary, steps that other great leaders have followed to bring their businesses through all kinds of crisis.

    "Too many leaders act as if the sheep...their people...are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep."
      --- Ken Blanchard

First, recognize that it is up to you. You can't blame the economy, the government, the weather, or anything else for your business failings. You've chosen to lead, now lead. Your team members are your responsibility. If you have to downsize, you should shed tears. If one of your team members is sick, you should send Gatorade or flowers. Great business leaders have the mindset that they must take responsibility for all aspects of the business.

    "If we allow the celebrity rock-star model of leadership to triumph, we will see the decline of corporations and institutions of all types. The twentieth century was a century of greatness, but we face the very real prospect that the next century will see very few enduring great institutions."
      --- Jim Collins

Second, be willing to take part in the success of your products and services. Roll up your sleeves and work in the shop or become a part of the installation team. Impart your work ethic to the troops. You are leading by example because they are watching your every move. When you show how important quality service is to the business by creating quality, they tend to follow you.

For help, pick up an old classic, "Leadership Secrets of Attila the Hun," by Wess Roberts. Roberts gives great illustrations in how this is accomplished on a daily basis.

    "I'm out talking about this company (General Electric) seven days a week, 24 hours a day, with nothing to hide. We're a 130-year-old company that has a great record of high-quality leadership and a culture of integrity."
      --- Jeffrey Immelt

Finally, go against the grain. Don't give in to the constant bombardment of media negativism. Stay informed, but be wise and discerning with the way you handle news.

For example, it is easier to market your business during the good times when the money is flowing in, your team works together, the economy is solid, and your socks match. However, the strong leaders are putting more resources than ever into a well-planned marketing campaign during this economic downturn. They know the value of planting seeds now for an abundant harvest later.

    "Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish."
      --- Sam Walton

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

Visit for more information.

Feature Articles

Digital Billboards Ho!
By Louis M Brill

In the 1840s, it was wagons ho and west to the new frontier. Thousands of people staked their fortune, their family and their future on the uncharted territories of westward expansion. Today, digital billboards are staking out new territories across the USA.
Read the article...

Stretching Your Own Screens, Part II: Making Sense of Frames
By Bill Stephens

Stretching your own screens means working with an outside source, the frame suppliers. Keep the following essentials in mind when placing your orders to ensure you get what you need.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000
The way solvent printing should be.
The Epson Stylus® Pro GS6000
  • Superior image quality
  • Incredible print speeds
  • Lower cost of ownership
  • Less environmental impact
Get an in-depth look at

Funny Signs

Advertisement for a lawn sprinkler system:

    "Dew It Yourself"

As seen in Greenville, SC:

    "Drive Slow, See Our City. Drive Fast, See Our Judge"

Bethel Assembly of God Church Sign:

    "Prayer Is The Ultimate Wireless Connection"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Hem Your Printed Banners Fast and With Ease using the Banner Cyclone, Now On SALE!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Now on sale for a limited time for only $3695. Come get your hem on!
Read on...

Wasatch SoftRIP Improves Your Printing By the Power of 16
After two years of the full 16-bit rendering pipeline in SoftRIP, hundreds of customers are confirming the tremendous improvement to print qualty. We've published a test file that shows just one of the effects that 16-bit rendering has on a subtle gray gradient. Try the test file to see the difference. Click above to see!
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Vinyl-Off: a BREAK THROUGH Product in the Removal of Vinyl and Adhesives
Designed to remove vinyl graphics from fleet trucks, glass, signage, etc. Just wipe it on, wait a few minutes, and peel off the vinyl and the adhesive in one step! It takes up to 90% less time. You'll save HOURS of labor! And it's environmentally safe and biodegradable.
Read on...

Sawtrax Has Done It Again...Another Exclusive, the CoroClaw X™
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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- Wishing you much success,

  Sean Scott
  Managing Editor

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