The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 4
Monday February 16, 2009

In this issue:


Having Fun Yet?

    "I like to build things, I like to do things. I am having a lot of fun."
      --- Walter Chrysler

When was the last time you said you were having fun in your work or business? Is it fun doing what you're doing? Do you look forward to going to work in the morning? Perhaps its time to get the fun back, or if you've never had fun, to begin having some today.

Harvey Mackay once said, "If you love what you're doing, you'll never have to work another day in your life." Work can be enjoyable. Sometimes it is simply a matter of changing your attitude toward it or could be changing what you're doing altogether.

    "The man who does not work for the love of work but only for money is not likely to make money nor find much fun in life."
      --- Charles Schwab

There is a direct correlation between the amount of enjoyment you get out of your work and the amount of success your work brings. Customers can sense your love for work. They appreciate your enthusiasm for your work and will reward you with repeat business. The impact your enjoyment has on your productivity is evident to those around you and can inspire those on your team.

    "The embarrassing thing is that the salad dressing is outgrossing my films."
      --- Paul Newman

If you find that the fun is gone, or was never really there, it might be time to consider doing something that tickles your fancy. In other words, finding a new job, a new career or starting a business in a different industry. You never know, the change might not only be fun, but could be more profitable than your current occupation.

Beware the naysayers! If you're going to make a change, tell only those you trust and who will tell it to you straight. They are your supporters, the ones who will say, "Or is it?" when others say this is not the economic environment to be jumping ship.

    "Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren't so exciting."
      --- Bill Gates

If you believe that your current situation started out fun, but then lost its flare, take steps to gain back the thrill. Look above and below the current of standard offerings of your business. Get insanely creative. Have fun with it. Look outside of your segment of the industry for ideas. Look outside of our industry. The next time you're in a bookstore, pick up a sales/marketing magazine for ideas. Read what car dealerships are doing, what banks are doing, and what plumbers are doing to get new work.

    "On the outside, Yahoo is a fun and irreverent place, but on the inside we are extremely competitive."
      --- Jerry Yang

Of course, work is a four-letter word and most of us still have to do it, but it doesn't mean that we cannot have a balance of fun and work. If you are the big dog at your company, make a decision to create a family night of bowling for the business or something similar. It doesn't have to be expensive, but it does have to be fun. You'll be surprised at how much can be accomplished with those simple events: teamwork, increased productivity, enhanced creativity, improved mental health, etc.

    "A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
      --- Richard Branson

Advertiser - Epson Stylus® Pro GS6000
The way solvent printing should be.
The Epson Stylus® Pro GS6000
  • Superior image quality
  • Incredible print speeds
  • Lower cost of ownership
  • Less environmental impact
Get an in-depth look at

Feature Articles

Benefits of Advertising in a Down Economy
By Jennifer LeClaire

Studies show advertising during a down economy increases customer awareness and produces customer loyalty and a long-term competitive advantage.
Read the article...

Media Facades: High-Tech Digital Building Wraps
By Louis M Brill

Now with LED video screens comes the outdoor advertising impulse to create the ultimate building wrap, a media facade, which is an LED video screen that completely covers the front of a building and presents a kaleidoscope of imagery that dances across the building.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

Visit for more information.

Funny Signs

Sign on the back of another Septic Tank Truck:

    "Caution - This Truck is full of Political Promises"

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

At an Optometrist's Office:

    "If you don't see what you're looking for, you've come to the right place"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

FREE Trade Show Pass to the ISA International Sign Expo 2009 in Las Vegas, Nevada
Please click on the link above to connect to the ISA registration page. You may select any of the educational sessions and special events at the displayed cost, but will not be charged for the trade show entry. We appreciate your business and look forward to seeing you in Las Vegas, April 16-18!
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Brightboard™ ­ HD 1080 LCD Digital Signs – Portable Pedestal & Wall Mount - Sizes 7" - 42"
POP AdVisions, Inc. recently introduced our new HD Standalone Brightboard Digital Signs. Affordable stand alone and network capable LCD Digital Signs are available in sizes from 7" to 42". Pedestal, Wall mount, or ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills (1920x1080 resolution) or MPEG full motion video (720x480 resolution). Portable, affordable and easy to use. Everything needed for operation is included. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their Brightboard displays. Custom configurations available (minimum quantities apply).
Read on...

Save Money, Media, and Time with the New Wasatch SoftRIP Version 6.5
New to version 6.5 is the Wasatch Cost Estimator that accurately calculates job costs before beginning production; Updates to PSS Halftoning that improve throughput speed and image quality; An expanded suite of ICC Input Profiles that make color-matching more convenient; an improved Profile View that helps users visualize color mapping; and a new Performance Mode that allows for faster textile printing. See a demo, click here.
Read on...

Own any Roland Solvent Printer or printer/cutter for $199 per month with $1 Buy Out!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2009 |
Worldwide Rights Reserved.