The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 5
Monday March 2, 2009

In this issue:


Go Out On A Limb

    "I think that only daring speculation can lead us further and not accumulation of facts."
      --- Albert Einstein

Prevailing in the face of intense competition requires companies to be nimble and innovative. Unfortunately, risk taking is not on the top of the list of things to do these days for most business owners. Most of us are looking at boarding up the windows and hunkering down until the storm passes.

Risk taking is an integral part of business and life, but so few people know how to manage it properly. The word risk has a slightly negative connotation to it - it implies danger, tension, and possible loss. But risk also has a positive side, the chance of hitting a big win, of getting more on the back side than you invest on the front side.

    "Well, when you're trying to create things that are new, you have to be prepared to be on the edge of risk."
      --- Michael Eisner

All risks are not equal. Some risks are just plain dumb, and you should never take them. But even in those cases, there's usually some emotional benefit. The one-armed bandits in Las Vegas are one example of taking risks to satisfy an emotion, though not a good one, I admit.

Generally it is a bad idea to take dumb risks, where your expected outcome is negative and the potential upside is very limited. But, it is equally stupid to pass up an intelligent risk, where your expected outcome is positive and the potential downside is very limited. The most intelligent risks are those where the potential downside is limited, but the potential upside is virtually unlimited. Those are the risks you should jump to take.

    "Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing."
      --- Helen Keller

Entrepreneurs, just by their very nature, are greater risk takers than the average person. In most cases, the process of starting a business requires that the owners put everything that they have worked for on the line, based on a belief that their efforts will lead to success. Large contracts, new products, partnerships, and expansions into new markets are just a few of the reasons entrepreneurs need to take a serious look at placing the business at risk again. When an opportunity comes along, the hard question is, "Is the risk worth the possible reward?"

    "I have a million dollars in the stock market, because if I lose a million dollars, I don't personally care."
      --- Suze Orman

When considering a risk, four things should be considered. The first is your tolerance for risk. Will you be able to sleep at night? The second is to consider the probability of failure. Third is to consider what can be done to reduce the risk, and the fourth is to develop a contingency plan.

Even though the majority of time and effort spent evaluating an opportunity will not, and should not, be directed towards the downside, it is important to have a back-up plan. The contingency plan needs to start with the question, "If the worst were to happen, what could I do to recover?"

From there, a step-by-step plan can be designed. The major value of having a contingency plan is that if the ship starts sinking, benchmarks and plans to take action have already been devised. A contingency plan can also help keep you focused on going forward with the knowledge that a back-up plan is in place.

    "I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."
      --- Brian Tracy

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

Visit for more information.

Feature Articles

Recovering with New Tax Breaks for Your Sign & Graphics Business
By Mark E Battersby

Your business has an opportunity to share in the tax benefits for 2009 and 2010 from the American Recovery and Reinvestment Act of 2009.
Read the article...

Take it Off...Vinyl that is.
By Dennis Lasik

Right now there are multiple opportunities to create a tremendous cash stream. The question is, “Which companies will recognize the opportunities, respond to them, and thrive?”
Read the article...

Getting Back to Basics: A Guide to Color Management
By Jonathan Read

Signmakers can take a proactive stance in ensuring business success by going back to basics, including re-assessing their processes and making the most of their existing printing equipment.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000
The way solvent printing should be.
The Epson Stylus® Pro GS6000
  • Superior image quality
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  • Lower cost of ownership
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Funny Signs

On a Taxidermist's window:

    "We really know our stuff"

On a Septic Tank Truck:

    "Yesterday's Meals on Wheels"

On a door to a warehouse in Macon, GA:

    "This door is not to be used for entering or exiting the building"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Guardian Knife Guide from Saw Trax
Score cut, plunge cut, angle cut and make repetitive cuts. Safer, more accurate and more cost effective than other knife guides! The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Sizes available - 36" - $79.95, 54" - $99.95 and also available 66" and 102" models.
Read on...

No Smoking Signs from CAB Plastics
White Sintra Signs 4" x 4" and 6" x 6" x 1/4" thickness with red and black silk screening, supplied with double face for mounting. We also supply all type of Engraved and ADA Compliant Signs, made from all types of plastic, brass, aluminum and stainless steel.
Read on...

Watchfire Signs - Offering color and monochrome LED signs in a wide range of sizes.
Engineers and manufacturers of LED signs to help businesses and organizations increase visibility and drive growth. The company has created more than 15,000 LED signs for banks, retail, schools, places of worship and other locations throughout North America. Founded in 1932 as Time-O-Matic, Inc. and headquartered in Danville, Ill., Watchfire Signs is unique in its loyalty to its sign company customers and is committed to the highest level of education, training and support to make sign companies and their customers successful. For more information, go to
Read on...

Power Dynamic Backlighting for Your Signs from ATG Electronics
iLinear™ R60T RGB LED Ribbon Strip offers an effective way to attract your potential clients. Dynamic lighting, high brightness, easy installation with special-designed connectors. iLinear™ R60T, Simple but Effective!
Read on...

FREE Trade Show Pass to the ISA International Sign Expo 2009 in Las Vegas, Nevada
Please click on the link above to connect to the ISA registration page. You may select any of the educational sessions and special events at the displayed cost, but will not be charged for the trade show entry. We appreciate your business and look forward to seeing you in Las Vegas, April 16-18!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  Cyrious Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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