The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 6
Saturdayday March 21, 2009

In this issue:


Introduction to Planning

    "When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal."
      --- Napoleon Hill

Failure to plan is the reason given time and time again in history books for the defeat of an army or the demise of a business. The lack of proper planning has caused more death and destruction during natural and manmade disasters than most people realize. Overcrowded concert venues, faulty levies, structurally unsound bridges, and defective tires are just a few examples where poor planning contributed to devastating results.

In business, the results of a lack of planning might not show its ugly head until several months down the road, but you can count on it showing up. One of the most difficult tasks to perform for a business owner is proper planning. It is not that the act itself is so hard to get through, but it is finding the time and energy to do it.

    "The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do."
      --- Brian Tracy

I would like to suggest three simple techniques for getting your planning off the ground and to make it a lifelong habit. First, let yourself go. Allow your brain to take a mini vacation and dream a little. Fantasize about the future of your business.

The only effort you have to put forth in this exercise is to keep your dreams business-centered. It is easy for your mind to wander to other areas of life, but for now, just dream big business dreams. Dream what your business will look like five and ten years from now. Visualize every detail of how you would like the business to look and where it will be in the future.

    "When I started out in business, I spent a great deal of time researching every detail that might be pertinent to the deal I was interested in making. I still do the same today. People often comment on how quickly I operate, but the reason I can move quickly is that I've done the background work first, which no one usually sees. I prepare myself thoroughly, and then when it is time to move ahead, I am ready to sprint."
      ---Donald Trump

Next, take your dreams and put them on paper. Describe the details of your dream and jot down some ideas of what it would take to get your business to those dream destinations.

    "It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle."
      --- Sun Tzu

Understand your limitations and determine what you would have to do to overcome those them if you need to. This might involve taking classes, hiring people, or tweaking products and services to jive with your dreams.

    "If you don't have daily objectives, you qualify as a dreamer."
      --- Zig Ziglar

Finally, make planning a daily on-going task. Do it so often that it becomes a natural, required habit, like brushing your teeth. The more you do it, the easier planning will get and the more productive and secure your business will be.

    "You can't overestimate the need to plan and prepare. In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!"
      --- Chris Corrigan

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Feature Articles

Light Boxes for Retail Display - Saving Dollars with New Technology
By Jeff Parry

Are all retail light boxes created equal? New developments in retail light box technology and demands for more sophisticated and energy efficient merchandising and display products may be signaling the demise of standard light box technology.
Read the article...

How to Wrap a Red Hot Ferrari
By Jennifer LeClaire

Wrapping a Ferrari may sound like a sexy job - and it is - but it's unlike most other vehicle wraps. Find out how.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

Visit for more information.

Funny Signs

As seen on a hair stylist window:

    "Free Mullet Removal"

On a sign at a Georgia State park:

    "Soccer Not Allowed - Soccer May Only Be Played In Archery Range"

Detour sign in Kyushi, Japan:

    "Stop: Drive Sideways"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

2009 Guide to Digital Imaging: A Guide to Markets, Materials and Equipment in Digital Imaging from SGIA
Expand your knowledge about the technologies, possibilities and markets served by digital imaging with SGIA’s 2009 Guide to Digital Imaging. This handy reference is perfect for industry newcomers and seasoned veterans, with a new chapter on Raster Image Processor (RIP) software and listing of more than 200 digital output devices currently on the market. Get the best facts and market intelligence on this ever-growing industry.
Read on...

SPECTRA™ Eco-Film – Environmentally Safe Heat Applied Material from Imprintables Warehouse
New heat applied PVC free material, made with ecological polyurethane. Thinner than traditional films, plus offers a super soft hand and can be used on 100% cotton, 100% polyester, poly/cotton blends, and some mesh. It is offered in 60 colors and comes in a 15'' wide roll. It is pressure sensitive, which means it can easily be positioned on the shirt without fear of shifting during heat pressing.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

FREE Trade Show Pass to the ISA International Sign Expo 2009 in Las Vegas, Nevada
Please click on the link above to connect to the ISA registration page. You may select any of the educational sessions and special events at the displayed cost, but will not be charged for the trade show entry. We appreciate your business and look forward to seeing you in Las Vegas, April 16-18!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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- Wishing you much success,

  Sean Scott
  Managing Editor

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