The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 7
Wednesday April 1, 2009

In this issue:


Business Ethics

    "I believe, indeed, that overemphasis on the purely intellectual attitude, often directed solely to the practical and factual, in our education, has led directly to the impairment of ethical values."
      --- Albert Einstein

There is a line in the movie O' Brother, Where Art Thou? that seems to have been adopted as the official motto of some businesses today. It is, "I'm going to take care of me and mine!" That self-serving statement is also one of the reasons why many businesses fail. The focus is on serving self and not on serving the customer.

Countless examples exist of businesses that put serving the customer above serving the owner or stockholders. Chic-fil-A restaurants, Home Depot, and the new Dell are just a few examples of successful businesses that are striving to serve the customer first. Then, the bottom line takes care of itself.

    "A man does what he spite of personal consequences, in spite of obstacles and dangers, and pressures...and that is the basis of all human morality."
      --- John F. Kennedy

Business ethics is a class offered in most MBA programs today. We've come a long way from things that should have been learned in basic up-bringing to required courses for future business leaders. To learn about how to do the right thing in college seems just a wee bit too late.

As a business owner or leader in the sign industry, one of the most important jobs you have is to hire people with basic ethical skills and knowledge already in place. There are tests available (some free online) that can help you to determine if a candidate is ingrained with ethical balance, but the best option is to use your own judgment as well as colleague's references and recommendations.

    "If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won't crumble."
      --- Henry Kravis

You want to have people on your team with the same or close to the same ethical standards and working values. Diversity is great in every other area except this standard. Diversity in working ethics does not work. You may be trying to navigate the ship in one direction, but those with unethical values will sabotage the course and may even cause the vessel to sink.

    "We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing."
      --- Craig Newmark (

Standing true to your value system and a compass of good ethical standards may not bring in the quick bucks, but they will help your company to profitably succeed over the long haul.

Putting the customer first by supplying quality products and services, and doing all that you can to please the customer is but one ethical standard that has a proven track record of bringing in sustainable business, as well as a reputation that will outlast the competition.

Ethics is simply doing the right thing at the right time. It is treating everyone with respect and striving to do to others as you would have them do to you.

    "If the firms that employ an increasing majority of the population are driven solely to satisfy the owner's greed at the expense of working conditions, of the stability of the community and of the health of the environment, chances are that the quality of our lives will be worse than it is now."
      --- Mihaly Csikszentmihalyi

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

Visit for more information.

Feature Articles

Making the Most of Application Fluids
By Jennifer LeClaire

Using application fluids isn’t rocket science, but it’s not child’s play, either. Discover what you need to know to make the most of application fluids.
Read the article...

A New Quick Fix for Small Business Borrowing in 2009
By Mark E Battersby

One program earmarks extra funding for loans and technical assistance by the U.S. Small Business Administration’s (SBA) 'microloan' lenders.
Read the article...

Light Boxes for Retail Display - Saving Dollars with New Technology
By Jeff Parry

Are all retail light boxes created equal? New developments in retail light box technology and demands for more sophisticated and energy efficient merchandising and display products may be signaling the demise of standard light box technology.
Read the article...

How to Wrap a Red Hot Ferrari
By Jennifer LeClaire

Wrapping a Ferrari may sound like a sexy job - and it is - but it's unlike most other vehicle wraps. Find out how.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 4th Annual Digital Signage Content Strategies Summit
4th Annual Digital Signage Content Strategies Summit
       May 12-13, 2009 - Caesars Palace in Las Vegas

Creative and content leaders will share their experience on how digital signage networks can engage customers and generate ad sales.

The world's only content-dedicated conference for the digital signage industry. The two-day Summit will showcase tips on leveraging digital assets across platforms, and provide information on content strategy and sourcing.

SAVE $500: SignIndustry subscribers receive a special discount,
register by April 10th and mention code SI0410-500 to receive this discount.

Visit for more information.

Delegates also receive a free copy of Digital Signage Association's report - Best Practices: Digital Signage Content, priced at $750.00. The report will be distributed electronically post event.

Funny Signs

At a funeral parlor somewhere in North Carolina:

    "Ask About Our Layaway Plan"

From one of our readers (Spencer in Colorado):

    "Like they say in the drain business, "that's grate.""

At a Budapest zoo:

    "Please do not feed the animals. If you have any suitable food, give it to the guard on duty."

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Sawtrax Has Done It Again...Another Exclusive, the CoroClaw X™
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Watchfire LED signs (electronic message centers) help businesses and organizations increase visibility and drive growth.
Available in color and monochrome in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

ALUMALITE™, OMEGA-BOND™ and much more…Aluminum Composite Sign Panels
Laminators Incorporated offers a complete line of high quality composite sign panels to fit any budget. Whether you’re using our corrugated or solid core panels, you’ll find that our substrates are versatile, durable and extremely affordable. Available in a variety of colors and sizes.
Read on...

Vinyl-Off: a BREAK THROUGH Product in the Removal of Vinyl and Adhesives
Designed to remove vinyl graphics from fleet trucks, glass, signage, etc. Just wipe it on, wait a few minutes, and peel off the vinyl and the adhesive in one step! It takes up to 90% less time. You'll save HOURS of labor! And it's environmentally safe and biodegradable.
Read on...

FREE Trade Show Pass to the ISA International Sign Expo 2009 in Las Vegas, Nevada
Please click on the link above to connect to the ISA registration page. You may select any of the educational sessions and special events at the displayed cost, but will not be charged for the trade show entry. We appreciate your business and look forward to seeing you in Las Vegas, April 16-18!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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