The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 8
Wednesday April 15, 2009

In this issue:


Answers Are The Easy Part

    "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them."
      --- Jay Abraham

Problems, problems, problems! That is one of the great "joys" of running a business, isn't it? Well, okay, it's not ranked up there with the fun stuff of running a business, but we must admit that it is simply a part of it that we can't escape. Managing employees, drumming up business, dealing with vendors, and all the rest of it just comes with the package. Finding solutions to the daily problems that arise in business is what separates the successful from the "I'm-going-to-work-for-someone-else" crowd. As the great philosopher Jimmy Buffett sings in Off to See the Lizard, "Answers are the easy part, questions raise the doubt."

    "The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
      --- Steve Ballmer

The potential for solving problems is greater that it has ever been. With the internet and all of the peripheral that goes with it --- blogs, online magazines, message boards, chat rooms, etc. --- we now have solutions at our fingertips. The keys to solving problems that successful business people use is to know what the problem is, acknowledge the problem (whether you caused it or not), and to embrace the problems.

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

Defining problems is not as easy as it seems. We often ignore problems, hoping that they go away --- especially if we are the source of the problem. Defining problems includes admitting that they exist and then taking ownership of them. Successful business people don't waste time pointing fingers at who created the mess. Instead, they immediately, with extreme energy and laser precision, go after solutions.

    "When you confront a problem you begin to solve it."
      --- Rudy Giuliani

Like a soldier protecting the fort, our eyes should always be on spotting any problems affecting our business and then eliminating them as quickly as possible. If left to fester, they will grow like a cancer until they become almost unmanageable.

    "When I hear bad news I look at it as another leadership test that will determine how successful Go Daddy will become. So I no longer dread it. Instead, I enjoy the game of finding the very best way to deal with it, and take great satisfaction in having a hand in resolving the issues that come my way."
      --- Bob Parsons

Embracing problems in our business helps us, and the business, to mature. It is this constant pulling and stretching of problems then solutions that enables us to weather the storms that will come. By embracing problems as if we enjoy them, we become master problem solvers and our business becomes a fortress protected not by luck or good fortune, but by our intelligent, skillful art of finding solutions.

Begin this week to identify problems in your business. Start with the nagging ones that people have been putting off for some time. Embrace the issue and focus on that one particular problem until you come up with a solution. Use brainstorming sessions, research for answers, or use outside help, but do solve it! Don't give up on it. Once you solve the first one, the solutions for other problems begin to snowball in.

    "Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
      --- Norman Vincent Peale

Advertiser - 4th Annual Digital Signage Content Strategies Summit
4th Annual Digital Signage Content Strategies Summit
       May 12-13, 2009 - Caesars Palace in Las Vegas

Creative and content leaders will share their experience on how digital signage networks can engage customers and generate ad sales.

The world's only content-dedicated conference for the digital signage industry. The two-day Summit will showcase tips on leveraging digital assets across platforms, and provide information on content strategy and sourcing.

SAVE $500: SignIndustry subscribers receive a special discount,
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Delegates also receive a free copy of Digital Signage Association's report - Best Practices: Digital Signage Content, priced at $750.00. The report will be distributed electronically post event.

Feature Articles

Banners Are Everywhere, but Professionals Want Vinyl That Pops!
By Jennifer LeClaire

Get rid of your humdrum banner designs and start creating vinyl banners that demand attention. Your customers will thank you.
Read the article...

Know Your Tools: Finishing with Efficiency
By Jeff Burton

From year to year, many companies change the products they make, or begin producing new product lines in niche areas that require new and different finishing methods. In some shops, the steps taken to finish products are done with inappropriate tools.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In the window of a Travel Agency:

    "Please Go Away!"

At a street crossing in San Francisco:

    "Blind Persons Cross Here"

At a Dairy Queen in Georgia:

    "Scream Until Daddy Stops The Car!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Using your wide format printer for signs? Why not expand into garment decoration? CAD COLOR® Solution™ Opaque
This printable media for heat transfer application can be applied to almost any kind of material, light or dark, including Spandex, Nylon, Lycra, cottons, polys and poly/cotton blends. Primarily on t-shirts, fleece, bags, jerseys, swimwear, performance wear or basically any soft good.
Read on...

Clip Art and Templates: Graphics Studio I & II...Take your graphics to the next level
Graphics Studio is a set of graphical tools designed to produce high-end custom graphics for vehicle wraps, vehicle graphics, signage, banners, apparel and promotional products. These two innovative products are designed to decrease art production time and increase creativity. Graphics Studio is an ideal set of professional tools for creating themed graphical concepts across a wide variety of production applications and markets.
Read on...

Complete Waterproof High Power LED Backlighting for channel letters from ATG Electronics
oSignage™ X1 provides significant energy reductions, less maintenance cost compared with neon lighting. High brightness and light efficiency with high power LEDs adopting American chips; IP68 rated, can be submerged into water. For more details about oSignage X1, click here.
Read on...

Sawtrax Has Done It Again...Another Exclusive, the CoroClaw X™
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

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Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  Cyrious Software:
  International Sign Association (ISA):
  Laminators Inc.:
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  SignPro Systems:
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  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

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- Wishing you much success,

  Sean Scott
  Managing Editor

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