The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 11
Monday June 1, 2009

In this issue:


The Power of Influence

    "There is no power on earth that can neutralize the influence of a high, simple, and useful life."
      --- Booker T. Washington

It is seldom that we think about the influence our actions might have on other people, other businesses, or other important issues. But, we in fact have more influence than we might think --- especially as a leader in your business.

As soon as you make a stand for something, whether it is writing your mission or vision statements, discussing your value system to someone, or preaching honesty and integrity to your team members, people will watch your every move. They are watching to see if you will walk what you verbalize.

    "He is greatest whose strength carries up the most hearts by the attraction of his own."
      --- Henry Ward Beecher

Dr. John Maxwell says that leaders are like locomotives in that they're blessed with drive, energy, and vision. However, until leaders learn the art of connection, their influence remains minimal. In isolation, their talents accomplish little, and their efforts are squandered. He states that in order to influence people, we need to connect with them first.

Dr. Maxwell lists eight steps to connecting with people including not taking people for granted, searching for common ground, recognize and respect differences, and communicating from the heart.

    "Into the hands of every individual is given a marvelous power for good or evil - the silent, unconscious, unseen influence of his life. This is simply the constant radiation of what man really is, not what he pretends to be."
      ---- William George Jordan

"The weak leaders," states Dr. Maxwell, "get so caught up in the vision of where they're going that they forget whom they're trying to lead. Instead, leaders would be wise to realize that connecting to people and developing them are the surest ways to gain influence. Results happen through relationships."

When searching for common ground, Maxwell suggests that if you're attentive to the hobbies, histories, and habits of those you lead, then you will find ample areas of common ground. Launch out from these areas of agreement to build rapport.

    "Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has."
      ---- Margaret Mead

Recognizing and respecting differences begins with the acknowledgement that we are all different. Sounds like a given, I know, but we need to be reminded. The greatest influencers realize that differences ought to complement rather than clash. When you demonstrate regard for diverse personalities and meet people on their terms, they will appreciate your sensitivity and connect with the understanding you've shown.

    "Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives."
      --- Brian Tracy

Finally, we know that good communication is imperative to running a business, but it must be real. Dr. Maxwell says that nothing repels people like a phony leader. Be authentic when you speak, and align your actions and words. People respond to passion, and they will latch onto a vision when it's communicated directly from the heart.

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Feature Articles

Factors Impacting Vinyl Removal, Part I
By Dennis Lasik

Learning what vinyl film is, the impact that the environment and the surface finish has on vinyl are all factors that will help you deal with the ultimate need to remove vinyl graphics.
Read the article...

Getting Ahead with Health and Safety Signage
By Suzanne Batchelor

People often ask, 'How can I be competitive and even more successful in a recession economy.' The answer is not as easy as it sounds: 'Find a need and fill it.'
Read the article...

Vehicle Wrapping Contracts 101
By Jennifer LeClaire

Wrapping vehicles without a signed contract that spells out what the customer should expect - and shouldn't expect - from your sign shop is a mistake that could cost you. Find out how to avoid liabilities with a solid contract.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Sign at Daytona Beach:

    "The shark prevention net was dismantled for maintenance on November 1st. We apologize for any inconvenience caused"

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell"

On an auto shop in Maine:

    "Our motto is to give our customers the lowest possible prices and workmanship!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

The CoroClaw X™ from Sawtrax, Cut or Score 8 or 10mil Corrugated Plastic Along the Flutes
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Watchfire LED signs (electronic message centers) help businesses and organizations increase visibility and drive growth.
Available in color and monochrome in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

The New Allure (color changing) Film from Creative Film Corp.
Graphic film that shifts color as it moves through light, changing from red to violet. Combined with any of our patterns and it adds a new dimension of color and movement as it shifts through the spectrum. Standard width is 24 inches and standard thickness is 65 to 75 microns. Wider, thicker films and added colors are available for special order.
Read on...

The Sign Makers CNC Router Package That Will Get You Started with Confidence
Davinci Design’s HAWK SERIES CNC ROUTER PACKAGE includes everything you need to start making your Signage in house or expand your capabilities. It’s all there, the machine, accessories, software and the help to put it all to work.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  Clarke Systems:
  Cyrious Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
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  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

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