The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 14
Wednesday July 15, 2009

In this issue:


Fall Big

    "A life spent making mistakes is not only more honorable but more useful than a life spent in doing nothing."
      --- George Bernard Shaw

You won't find many books in your local bookstore with titles, "How to Fail in Business," "See You at the Bottom," or "How to Swim with the Sharks and get Eaten." No, these types of books won't attract too much attention and the authors of books on failing probably don't eat well from book sales.

But, failure is one of those tools found in the toolbox of successful businesses. Most successful business people can tell stories about how their failures served as a kick in the rear for success.

    "Failure is instructive. The person who really thinks learns quite as much from his failures as from his successes."
      --- John Dewey

Of course, this is not a push for going out there and failing so that you can have it under your belt and get on with succeeding. That has been tried before with little to show for the effort. The point of failing, and sometimes failing big, is that someone took a chance and had the courage to dive into the relatively unknown with an eye on success.

    "I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life and that is why I succeed."
      --- Michael Jordan

Taking that long shot is what catapults a business to huge success. It is also the taking of that long shot that can land a person flat on their backs. How do you know the difference? Most times, you won't. Most times, you've checked almost all the angles and go full force on a hunch. Sometimes it works and pay dirt is hit. Sometimes, it is simply not giving up on a passion even though you get knocked down a thousand times until you make it.

    "Most success springs from an obstacle or failure. I became a cartoonist largely because I failed in my goal of becoming a successful executive."
      --- Scott Adams

Accidental discoveries have been made out of failure. Post-It Notes, the Monopoly game, and Boston's (rock band) guitar sound all came about as the result of failures. In some cases, people were determined to chase a dream in one direction and when they failed, they discovered a gold mine with their failure. At that point, they had the courage to adopt a new direction and pursue a new, and sometimes better dream.

    "Keep in mind that our community is not composed of those who are already saints, but of those who are trying to become saints. Therefore let us be extremely patient with each other's faults and failures."
      --- Mother Teresa

The smart players in business know that to discourage team members from taking chances is to stymie growth within the business. Big businesses such as Google, IBM, and Microsoft all allow time for employees to work on ideas they think will be a success. However, successful small businesses are doing the same every day because they know the importance of allowing creativity to flow.

    "Only those who dare to fail greatly can ever achieve greatly."
      --- Robert F. Kennedy

Make it a point for the rest of this month to analyze your failures and see which ones have actually created some success. Have you failed enough? Look at what your team members are doing. Encourage them to take chances. Allow them to begin taking baby steps toward the goal of taking chances, failing, and then succeeding.

    "You always pass failure on the way to success."
      --- Mickey Rooney

Advertiser - 2009 SGIA Expo
2009 SGIA Expo- The Specialty Printing & Imaging Technology Expo
       October 7-9, 2009
Ernest N. Morial Convention Center
New Orleans, Louisiana

The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.

Spice up your image with special interest areas showcasing never-ending application possibilities. Kick your knowledge up a notch with SGIA's exclusive Expo educational sessions. Experience your marketplace, New Orleans style!

Immerse yourself in the specialty imaging community while getting your fill of culture, music and food. Join SGIA in New Orleans, October 7-9 and jazz up your business and your bottom line!

Visit for more information.

Feature Articles

Lifesavers On Our Streets: Illuminated Signs Light the Way
By Andrew Bertucci

It is no secret that on-premise signs are an absolutely critical component of our wayfinding systems, without which people could not find the products and services they seek, especially in the commercial landscape.
Read the article...

Common Techniques and Tips for Producing POP Signage
By Ed McCarron

By learning about the changes in the industry, signmakers can capitalize on new media and applications for it to create eye-catching indoor POP displays and graphics.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In the manual for a microwave oven:

    "Do not use for drying pets!"

Maternity Clothes Shop:

    "We are open on labor day"

Seen in a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

SGIA Expo 2009- October 7-9, 2009 - Ernest N. Morial Convention Center, New Orleans, Louisiana
The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all! The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.
Read on...

Watchfire LED signs (electronic message centers) help businesses and organizations increase visibility and drive growth.
Available in color and monochrome in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

Guardian Knife Guide from Saw Trax
Score cut, plunge cut, angle cut and make repetitive cuts. Safer, more accurate and more cost effective than other knife guides! The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Sizes available - 36" - $79.95, 54" - $99.95 and also available 66" and 102" models.
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2" Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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