SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 15
Monday August 3, 2009

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In this issue:

 

Trust is Profitable

    "It is impossible to go through life without trust: That is to be imprisoned in the worst cell of all, oneself."
      --- Graham Greene

Those of us who have been burned on a business deal, used by a trusted friend, or betrayed by a business associate have a difficult time trusting people. It takes a lot longer now to warm up to presented ideas and potential business partners. I imagine it to be the same feeling when a person goes through a divorce and is set up on a blind date ---- all the defenses are up and ready for battle.

    "Trust is the easiest thing in the world to loose, and the hardest thing in the world to get back."
      --- R. Williams

No business would ever profit without trust. We put trust in our customers, employees, and vendors on a daily basis. We have to. There is no getting around it. Without trust, our relationships with banks, salespeople, prospects, and clients would end. Obviously, there has to be a balance and a level of discernment in order to avoid getting ripped off, but just how much trust is too much?

    "Few things help an individual more than to place responsibility upon him, and to let him know that you trust him."
      --- Booker T. Washington

Andrew Carnegie, the great industrial steel magnate, placed his trust in Charles M. Schwab in the late 1800s. Schwab's salary was $75 thousand per year. However, Carnegie paid Schwab a bonus of $1 million at the end of each year. Carnegie was quoted as saying that he "paid Schwab $75 thousand for what Schwab could do and $1 million for what Schwab could get others to do." Carnegie's trust in Schwab was transferred to Schwab's trust in others.

The trust that works in giving employees freedom to excel also works when applied to any business associate. Sure, you will have those that will take advantage of your trust, but they usually wear themselves out, as well as their reputation, and don't stay on the scene long.

    "A man who doesn't trust himself can never really trust anyone else."
      --- Cardinal De Retz

Business folks that have been burned before find it difficult to trust again and it takes some time to fully recover. Unfortunately, this lack of trust carries over to doubt in one's abilities in business. Time is a cure-all, but the best way to get back into the trusting game is to begin with trusting you.

One of surest ways to develop the trusting muscle again is to exercise it on a regular basis. Begin by making decisions quickly. Don't sit on a decision for very long. Force yourself to make quick decisions and allow yourself to fail or make wrong choices. Getting back into the "trusting self" gives you confidence to trust others again.

    "To be trusted is a greater compliment than to be loved."
      --- George MacDonald

Finally, let others find you trustworthy. Begin with simple opportunities to be trusted. If you say you will meet someone at 1:00pm, be there at 12:45pm. Return all of your phone calls, regardless of how much time it takes. If you give a price to a customer, stick with that price even if it costs you. The more that others can trust you, the more they want to be trusted by you.

Fallen politicians and business leaders in the news is not the norm. There are still plenty of trustworthy people around. Shine your light so that others know you are out there too.


Advertiser - 2009 SGIA Expo
2009 SGIA Expo- The Specialty Printing & Imaging Technology Expo
       October 7-9, 2009
New Orleans, Louisiana

The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.

Spice up your image with special interest areas showcasing never-ending application possibilities. Kick your knowledge up a notch with SGIA's exclusive Expo educational sessions. Experience your marketplace, New Orleans style!

Immerse yourself in the specialty imaging community while getting your fill of culture, music and food. Join SGIA in New Orleans, October 7-9 and jazz up your business and your bottom line!

Visit http://www.sgia.org/events/current_expo/sgia09/ for more information.


Feature Articles

Best Practices Standards for On-Premise Signs in the Sign World
By Andrew Bertucci

The United States Sign Council Best Practices Standards for On-Premise Signs has clearly established the benchmark for the determination of optimum exterior sign visibility, legibility, and placement.
Read the article...


The Challenges of Creating Architectural Signage
By Jennifer LeClaire

Understanding the common pitfalls of creating indoor and outdoor architectural signage before you begin can save headaches for you and your customers.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now

Funny Signs
In a local courthouse in the Passport renewal office:

    "If you look exactly like your passport picture you are too ill to travel"

On a portable stroller:

    "Caution: Remove infant before folding for storage"

On a church sign in Galveston:

    "Staying in Bed and Shouting, 'Oh God!" Does Not Constitute Going to Church"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: info@signindustry.com.

Product Showcases


3-D Pattern Polished Aluminum and Stainless Steel Sheets from FPM Metals!
FPM Metals gives your signs depth and movement with our aluminum or stainless steel 3-D pattern polished sheets. Now with exterior grade finishes of over-laminates in clear or 30 color tints available. You can also use your own wide format printer to create wild and special affects with our material as background.
Read on...


New Black Diamond® Gloss Tyvek® from IJ Technologies
IJ Technologies has developed a 'Black Diamond' High Gloss coating for Tyvek, aimed at Digital Sign Printers looking for high gloss, sharp resolution and great range of color than has previously been available with Tyvek media. Compatible with aqueous pigment ink printers, it has been coupled with a rapid dry time, water resistance and it's recyclable.
Read on...


ADA - Photopolymer Sign Specialists - CAB Plastics
We supply all types of ADA Signs, Applique, Raster Braille and Photoploymer. All products are made within 10 days or less. Custom Painted colors are our specialty. We also supply all type of Engraved Signs, made from all types of plastic, brass, aluminum and stainless steel.
Read on...


SGIA Expo 2009- October 7-9, 2009 - New Orleans, Louisiana
The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all! The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.
Read on...


Many New Products for Sign Makers and Digital Printers from JSI Sign Systems – Click Now to Check it Out!!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...



Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

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  Sean Scott
  Managing Editor

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