The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 17
Tuesday September 1, 2009

In this issue:


Be a Techie

    "The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
      --- Steve Ballmer

Obviously, as an online magazine, we consider ourselves to possess a rather good share of technological knowledge. We learned about web development, server systems, backup programs, and the Internet years before it became such a popular and necessary resource. Though not considered techies, we believe we could fair well if given the latest tech test.

However, our main raison d'être is to provide a quality magazine for the sign industry trade. We consider our business to be an information publication business first, that uses technology to reach every segment of our respected trade.

    "Almost everybody today believes that nothing in economic history has ever moved as fast as, or had a greater impact than, the Information Revolution. But the Industrial Revolution moved at least as fast in the same time span, and had probably an equal impact if not a greater one."
      --- Peter Drucker

Although new technology is getting newer by the minute, every business person's focus should be on using every available tool to develop, enhance, promote, and deliver quality products and services, and not to become frustrated to the point of ignoring the new advances.

Fear of new things causes us to remain in the past. While the competition leaves us in their dust, we still wallow in place hoping that things will change. Well, change is here and we need to begin embracing it.

    "I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user."
      --- Bill Gates

Remember that it wasn't that long ago when your office probably didn't have computers, or at least not as many as you have now. The tools available online and in purchased software today can help you do amazing things with your business. There are tools for recordkeeping, doing payroll, job estimating, and tools that combine these and more. It is on the verge of ridiculous to not take advantage of this type of technology.

    "I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the "bricks" are no longer useful. But they will continue to be important."
      --- Carlos Slim Helu

I have an uncle that use to use the old fold-out rulers for estimating electrical projects. When I would work with him, he could have that thing unfolded and take a measurement before I could extend my brand new Stanley measuring tape. He never bought a measuring tape. Until the day he died, he used that folding one. Nothing wrong with that, it worked for him.

What about you? Are you comfortable with your old way of doing business? Sure it still works, but is it as efficient, as accurate, or as economical as some of the new technological ways?

    "Even in such technical lines as engineering, about 15% of one's financial success is due one's technical knowledge and about 85% is due to skill in human engineering, to personality and the ability to lead people."
      --- Dale Carnegie

Business is still business and the basic principles of treating people fairly, providing a good, quality product or service at a great price will always apply. But today there are new and better ways to get that accomplished.

Do you have a website for your business? Have you started blogging? Start this week investigating new ways to promote your business, to learn about business, and to do business. If you need to, ask your kids to set up a Facebook, Twitter, and Linkedin account. I know, sounded Greek to me too, but maybe it is time to learn this new language.

Advertiser - 2009 SGIA Expo
2009 SGIA Expo- The Specialty Printing & Imaging Technology Expo
       October 7-9, 2009
New Orleans, Louisiana

The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.

Spice up your image with special interest areas showcasing never-ending application possibilities. Kick your knowledge up a notch with SGIA's exclusive Expo educational sessions. Experience your marketplace, New Orleans style!

Immerse yourself in the specialty imaging community while getting your fill of culture, music and food. Join SGIA in New Orleans, October 7-9 and jazz up your business and your bottom line!

Visit for more information.

Feature Articles

A Look at the Costs of Digital Signage Networks and Content
By Bill Gerba

Find out how to get a handle on the costs associated with deploying a digital signage network to make sure you consider known obstacles to prevent you from being caught on the wrong side of the budget curve.
Read the article...

The Sign Height Fight
By Richard Crawford

As profoessionals we care about this subject because of public safety issues. With professional studies that depict locations where short signs are appropriate and others where they are not, it's time to cast aside the opinions and start looking at the facts.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

As seen on a PR's Mexican Restaurant wall:

    "I may be schizophrenic, but at least I have each other."

On a T-shirt:

    "Dyslexics Have More Nuf"

On an apron for sale at a CA farmer's market:

    "I LOVE COOKING WITH WINE. Sometimes I even put it in the food!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

ALUMALITE™, OMEGA-BOND™ and much more…Aluminum Composite Sign Panels
Laminators Incorporated offers a complete line of high quality composite sign panels to fit any budget. Whether you’re using our corrugated or solid core panels, you’ll find that our substrates are versatile, durable and extremely affordable. Available in a variety of colors and sizes.
Read on... Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

The CoroClaw X™ from Sawtrax, Cut or Score 8 or 10mil Corrugated Plastic Along the Flutes
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™, it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Drive Growth and Help Businesses Increase Visiblity with Watchfire LED Signs (electronic message centers)
Color and monochrome are available in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

SGIA Expo 2009- October 7-9, 2009 - New Orleans, Louisiana
The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all! The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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