SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 18
Tuesday September 15, 2009

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In this issue:

 

The Force is with You

    "Years wrinkle the skin, but to give up enthusiasm wrinkles the soul."
      --- Douglas MacArthur

"The forces are against us!" That is what a friend said to me recently after our local Chamber meeting one night. "Yeah," says he, "We keep trying new angles for our business and nothing seems to be working. The forces are definitely against us!"

I sometimes feel like that. As business leaders, we all have that feeling from time to time. We experience the pressures of outside forces like government regulations, stiff competition, weakening economy, increasing prices from suppliers, and on and on. It is sometimes enough to squeeze the passion for a business right out of you.

    "Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark."
      --- Henri Frederic Amiel

When it gets to be too much to endure, that is when the end is near unless quick action is taken. Loosing passion for your business (or anything, for that matter) causes one's performance to noticeably drop. When the passion dies, no amount of faking it until you make it will work. The obvious is recognized by all shareholders involved: employees, customers, vendors, and family.

Hanging on to the passion requires that a business leader not only set up buffers of protection from the "forces against us," but also entails facing and addressing each and every force head-on. This allows the leader to know whether to tackle the force, go over or around it, or simply ignore it.

    "It's the soul's duty to be loyal to its own desires. It must abandon itself to its master passion."
      --- Rebecca West

Many of the outside pressures we endure are like little monsters that used to be under the bed. We see them as enormous in size, and creatures that can devour us at any moment. Of course, once we turn on the light we see that it is just an old pillow or Spot, the dog. This holds true with outside forces. We need to expose them for what they really are and address them individually.

Only after facing these giants can we regain the control of our enthusiasm and passion.

    "Enthusiasm releases the drive to carry you over obstacles and adds significance to all you do."
      --- Norman Vincent Peale

Begin by turning the forces against you to work in your favor. Take today's economy for example. You cannot change the direction of the economy, but you can make adaptations in your business to use the circumstances to work for you. Read the articles featured in this newsletter. Train wrapping? (Faster than a Wrapped Locomotive, Jennifer LeClaire). Think about it. People are trying to drive less and use more mass-transit. Wouldn't it be wise to find out if other trains want to get wrapped and use this opportunity to reach thousands through a rolling billboard? A great way to battle an outside force.

Or, check out Public Communications in Transit Circles, by Louis Brill. Here is another opportunity to provide signage in a market that is getting more and more use today.

These are just a couple of ideas for facing the force of a weakening economy. You can think of many more to battle the outside forces sucking away your passion today. The point is that we must constantly strive to reduce those things that kill our enthusiasm daily, in order to stay the course toward success.

    "One person with passion is better than forty people merely interested."
      --- E.M. Forster


Advertiser - 2009 SGIA Expo
2009 SGIA Expo- The Specialty Printing & Imaging Technology Expo
       October 7-9, 2009
New Orleans, Louisiana

The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today.

Spice up your image with special interest areas showcasing never-ending application possibilities. Kick your knowledge up a notch with SGIA's exclusive Expo educational sessions. Experience your marketplace, New Orleans style!

Immerse yourself in the specialty imaging community while getting your fill of culture, music and food. Join SGIA in New Orleans, October 7-9 and jazz up your business and your bottom line!

Visit http://www.sgia.org/events/current_expo/sgia09/ for more information.


Feature Articles

Public Communications in Transit Circles: High-Tech Signage Meets Public Transportation
By Louis M Brill

In modernizing passenger vehicle arrival and destination alert systems, public transit's bag of tools include LCD & LED displays, the Internet, GPS triangulation and predictive arrival software, all designed to put your commuting mind at ease.
Read the article...


Faster than a Wrapped Locomotive
By Jennifer LeClaire

You can't rely on templates when you work with locomotives. Discover how Wrapped Graphics approached wrapping a train.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®.Learn more.

Funny Signs

As seen in an Irish pub:

    "A bartender is just a pharmacist with a limited inventory."

Window of a butcher in Texas:

    "Red meat is not bad for you. Fuzzy green meat is bad for you."

In a second-hand store:

    "Corduroy pillows are making headlines!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: info@signindustry.com.

Product Showcases



Fantasy Particle Film - The twinkle of a tiara, an elusive shimmer that says, ‘Dreams can come true.’
Capture the magic of those dreams with Creative Film Corp.’s new Fantasy Particle graphic film. It wraps your product in a sophisticated glitter that is noticeable and inspiring. It’s ideal for solvent and eco-solvent printing, plus silk screen and any process utilizing UV. With self-adhering permanent adhesive you give your products long-lasting, vibrant sparkle. Be one of the first 50 people to mention this ad at the SGIA Show in New Orleans, booth 1008 and receive a free 10 yard roll of Fantasy Particle Film in a color of your choice.
Read on...


2009 SGIA Expo- October 7-9, 2009 - New Orleans, Louisiana
The 2009 SGIA Expo is the premiere marketplace for the most innovative technology, applications and specialty imaging solutions. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all! The industry's leading suppliers and manufacturers will showcase the widest range of screen, digital and industrial imaging technologies available today. Also, click above for a FREE Expo Pass.
Read on...


Vinyl-Off: a BREAK THROUGH Product in the Removal of Vinyl and Adhesives
Designed to remove vinyl graphics from fleet trucks, glass, signage, etc. Just wipe it on, wait a few minutes, and peel off the vinyl and the adhesive in one step! It takes up to 90% less time. You'll save HOURS of labor! And it's environmentally safe and biodegradable.
Read on...


Clip Art and Templates: Graphics Studio I & II...Take your graphics to the next level
Graphics Studio is a set of graphical tools designed to produce high-end custom graphics for vehicle wraps, vehicle graphics, signage, banners, apparel and promotional products. These two innovative products are designed to decrease art production time and increase creativity. Graphics Studio is an ideal set of professional tools for creating themed graphical concepts across a wide variety of production applications and markets.
Read on...


Hem Your Printed Banners Fast and With Ease using the Banner Cyclone!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at www.usbanner.com, click above. Now on sale for a limited time for only $3695. Come get your hem on!
Read on...


'Ready to Print' Banner Material for your solvent printer. Watch Demonstration Video and register for FREE vacation!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...



Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
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Visit our friends and advertisiers that support this publication:

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  International Sign Association (ISA): www.signs.org
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  United States Sign Council (USSC): www.USSC.org
  Watchfire Signs- LED: www.watchfiresigns.com
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We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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