The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 21
Monday November 2, 2009

In this issue:


There Is No "I" in Teamwork

    "Leaders take eagles and teach them to fly in formation."
      --- D. Wayne Calloway

John Maxwell once said that the true measure of a successful leader is not getting people to work. Nor is it getting people to work hard. The true measure of a successful leader is getting people to work hard together. This is so true because leaders have to create an environment in which people see themselves as a single unit, the team, rather than as a collection of individuals. Building a team culture means stressing that mutual success matters far more than personal brilliance.

    "Cooperation is the thorough conviction that nobody can get there unless everybody gets there."
      --- Virginia Burden

After winning back-to-back championships in the NBA Red Auerbach, while at the helm of the Boston Celtics, shared an insight about his team's success: "When I first started coaching, people told me to put my five best players on the court. But I learned early on that this was not the key to success. It wasn't putting the five best players on the court that was going to cause us to win. It was putting the five players on the court who could work together the best. We won championships because we put people together. They weren't always our best players."

Like a good chef, Coach Auerbach understood that ingredients are limited on their own. The magic comes in how the ingredients are combined.

    "The era of the rugged individual is giving way to the era of the team player. Everyone is needed, but no one is necessary."
      --- Bruce Coslet

When a team spirit is not instilled in a business, individuals struggle to "one-up" one another in an attempt to get in good graces with the boss. While a competitive atmosphere is sometimes helpful and productive in the workplace, it must be kept within the confines of the team concept. Putting one employee's numbers against another employee's might create a fun contest and is only healthy if the overall goal is part of a team goal --- that the winner contributes to the productivity of the team.

    "No one can whistle a symphony. It takes an orchestra to play it."
      --- H.E. Luccock

Making sure that everyone has a team perspective is essential for steering your business toward the company's goals.

A story is told that a farmer, while sitting on his porch, noticed a highway department truck pulling over to the shoulder of the road. A man got out, dug a sizeable hole in the ditch, and got back into the vehicle. A few minutes later, the other occupant of the truck got out, filled up the hole, tamped the dirt, and returned to the truck. Then the men drove forward on the shoulder about 50 yards and repeated the process - digging, waiting, refilling. After a half-dozen repetitions, the farmer sauntered over to them. "What are you doing?" he asked. "We're on a highway beautification project," the driver said. "And the guy who plants the trees is home sick today."

When people don't understand the goals and the direction of the team, or even the team concept, they don't have their heart in the work. By explaining their contribution to the team's goals, they begin to appreciate the meaning of their input.

    "Teams share the burden and divide the grief."
      --- Doug Smith

Begin today to encourage a spirit of togetherness in your business. Paint the big picture for all to see and explain the beauty of working together as a team. Communication goes a long way in developing the team that you want to have in place for winning customers, excelling through projects, and succeeding in the long run.

Advertiser - 5th ANNUAL Building Your Digital Signage Business Conference
The 5th ANNUAL Building Your Digital Signage Business Conference
       November 18-19, 2009 - Chicago, IL

Meet all the key players in the digital signage business value chain. This is the correct time to drive growth through partnerships. Attend The 5th ANNUAL Building Your Digital Signage Business Conference, being held on November 18th & 19th, 2009 at Downtown Chicago, IL.

Take advantage of these benefits:

  • Get on the short-list when decision-makers are considering their options
  • Spread the word on your latest products, features and solutions
  • Gauge the competition and determine opportunities for growth
  • Learn what buyers are looking for and meet their needs
  • Form new alliances and collaborate with industry stakeholders
In a think tank atmosphere, industry thought leaders will share their best practices, strategies and tools for success. This is a well-regarded event with unparallel networking opportunities - including the digital signage YEAR-END SOCIAL - it is where industry movers and shakers gather.

Benefit from Sign Industry's sponsorship - Mention code 9030-SI10 for an exclusive 10% discount off the current registration price.

Please visit for details:

Feature Articles

Stop Your Printer: How Well Are You Matching Print Quality to Your Client's Application or Needs?
By Sean Scott

If you don't match the print resolution and quality to the needs and expectations of your client, you may just be rushing yourself out of business. So stop and review how you're approaching this problem in the digital printing industry.
Read the article...

Precision Process Tools for Screen Printers - Part Two
By Ray Greenwood

In Part II, we explore the design and artwork stage, the film production stage, and the inspection stage for Screen Printers.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Funny Signs

More church signs:

    "The eighth-graders will be presenting Shakespeare's Hamlet in the Church basement Friday at 7 PM. The congregation is invited to attend this tragedy."

    "Weight Watchers will meet at 7 PM at the First Presbyterian Church.. Please use large double door at the side entrance"

    "Ladies Bible Study will be held Thursday morning at 10 AM. All ladies are invited to lunch in the Fellowship Hall after the B. S. is done"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Advertiser - The International Sign Association’s International Sign Expo
The International Sign Association’s International Sign Expo
       Orlando, Florida, April 7–10, 2010

See What One Show Can Do!
Returning to Orlando with the latest sign trends and technologies driving the growth of the visual communications industry. Register today!

There’s plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching Exhibits — including the New Product Showcase and ISA’s Green Product Showcase
  • Expert Education — presenting 60 new ISA Sign Academy sessions
  • Exciting Special Events — featuring a keynote from Roger Shultz of NBC’s The Biggest Loser
Find it all at ISA International Sign Expo 2010.

Education and networking events start April 7
Trade show floor open April 8–10

For more information, contact ISA at (703) 836-4012 or

Register and book housing today!

Product Showcases

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Eye-Catching Printable Films from Creative Film Corp.
Look no further for a beautiful range of iridescent, metal, holographic, lens, translucent, and opaque films. All are available at a one roll minimum with any color and pattern combination (24” x 300') All films are printable using solvent or eco solvent inks, silk screen, or any process using UV.
Read on...

Handy Graphic Applicators
Vinyl graphic or laminate applicators up to 62 inches wide. Simply designed to be used on all types of substrates from yard signs to windows and floor graphics. Eliminates the need for wet installs. Achieve professional results every time with no bubbles or wrinkles. Click to see what it can do for you.
Read on...

Cut Banner Material, Vinyl, Paper, Film Right Off the Printer Safely
The Biddi Safety Knife, cuts both forward and backwards, typically for cutting sheets off of a printer, vinyl wrapping or making long cuts in banner material. The forward blade is used for making accurate cuts, in a straight line or curved. The back blade is used for making fast long cuts. Will not cut into printer or table tops.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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