The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 23
Tuesday December 1, 2009

In this issue:


Be Growth-Oriented

    "A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go but ought to be."
      --- Rosalynn Carter

We've always advocated the importance of goal-setting for your business as well as for your personal life. Recently, it was discovered that we've met (sometimes exceeded!) some of our goals. While this should be an exciting time worth celebrating, it brought about a sense of emptiness until we set more, even loftier goals. In the interim, there was this dry spell that is not easy to describe. It was as if we were coasting, sitting on our laurels without the spark or "umpf" we previously experienced.

    "We started Yahoo in about April 1994. It started out as a way for us to keep track of things that we were interested in."
      --- David Filo

In his book, The 21 Irrefutable Laws of Leadership, John Maxwell discussed the difference between being goal-conscious and growth-conscious. "I have discovered," writes Maxwell, "that goal-conscious people plateau more often and for longer stretches than people who are growth-conscious. I'm certainly not saying, "don't have goals." I have goals, you have goals, and there's nothing wrong with goals. But I am saying that there is something more important than setting goals.

Maxwell's advice is that if you're goal-conscious, then you focus on a destination-a sales target, a prestigious position, or a certain level of income. Whereas goal-conscious people lock onto a destination, growth-conscious people focus on the journey. They see the big picture, and they understand that success comes through a process.

    "The key to successful leadership today is influence, not authority."
      --- Ken Blanchard

When you're goal conscious, you motivate people. You put a target in front of your team and drive them to achieve it. If you're growth-conscious, then you're more concerned about maturing your people. Outcomes, while important, cease to be the sole determinant of success to a growth-conscious leader. He or she is more concerned with improvement, progress, and learning the right lessons.

    "You will either step forward into growth or you will step back into safety."
      --- Abraham Maslow

If you're goal-conscious then your measures of success are seasonal --- you have a time period during which you're focused on reaching the next level. If you fail, it's easy to get discouraged and to derail temporarily as a result of the setback. If you succeed, it's tempting to coast on your recent accomplishment.

Growth-conscious people are lifelong learners. Win or lose, rain or shine, growth-conscious leaders press on toward their potential all of the time-not just in spurts.

    "There is no discussion inside this boardroom to say we've got to get into this or that. We look at every growth opportunity on its merits."
      --- James Packer

Strive this month to trade a goals-oriented mindset for a growth-conscious way of thinking. Goal-conscious people get wrapped up in a destination, and consequently they are in danger of reaching a plateau in their personal development. Hitting goals, like we did, causes them to coast, while missing targets causes them to mope. In contrast, growth-conscious individuals put goals into proper perspective. The path they're traveling matters more to them than the place where they're going.

Advertiser - The International Sign Association’s International Sign Expo

See What One Show Can Do!

The International Sign Association's International
Sign Expo returns to Orlando, Florida, April 7-10,
2010, with the latest sign trends and technologies
driving the growth of the visual communications
industry. Register today!

There's plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching Exhibits - including the New Product Showcase and ISA's Green Product Showcase
  • Expert Education - presenting 60 new ISA Sign Academy sessions
  • Exciting Special Events - featuring a keynote from Roger Shultz of NBC's The Biggest Loser
Find it all at ISA International Sign Expo 2010.

Education and networking events start April 7
Trade show floor open April 8-10

Register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Feature Articles

Going Lean With Your Sign Company
By Joe Lupone

Now more than ever, the sign industry needs to make the most of their resources and refine processes to utilize the utmost in efficiency throughout their company. Read how one company has done just that.
Read the article...

World Tour of Electronic Digital Building Wraps
By Louis M. Brill

Media facades, which are one of the newest territories of electronic signage, have blossomed in a number of directions with great promise to LED sign manufacturers, sign integrators, architects, media planners and urban developers who all see this super-sized signage as an urban landscape enhancement.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Funny Signs

As seen on a hotel balcony in Daytona Beach:

    "Caution: Please be aware that the balcony is not on ground level"

Billboard near a pasture in Oklahoma:

    "Please Neuter Your Pets… And Weird Friends and Relatives"

On a door to a warehouse in Macon, GA:

    'This door is not to be used for entering or exiting the building"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Clip Art and Templates: Graphics Studio I & II...Take your graphics to the next level
Graphics Studio is a set of graphical tools designed to produce high-end custom graphics for vehicle wraps, vehicle graphics, signage, banners, apparel and promotional products. These two innovative products are designed to decrease art production time and increase creativity. Graphics Studio is an ideal set of professional tools for creating themed graphical concepts across a wide variety of production applications and markets.
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

ADA - Photopolymer Sign Specialists - CAB Plastics
We supply all types of ADA Signs, Applique, Raster Braille and Photoploymer. All products are made within 10 days or less. Custom Painted colors are our specialty. We also supply all type of Engraved Signs, made from all types of plastic, brass, aluminum and stainless steel.
Read on...

Get the Help You Need To Resolve Local Sign Code Issues
The SGIA announces a new member benefit that could help you resolve local sign code issues and educate communities about the value of exterior graphics produced by specialty imagers. SGIA is partnering with David L. Williamson of The Visual Information Group LLC (VIG). Corporate members can receive an initial complementary consultation. After this initial consultation, members will receive a discount on additional or continuing VIG services related to sign code issues. Learn about how SGIA's Sign Code Partnership can help you resolve local sign code issues at
Read on...

Drive Growth and Help Businesses Increase Visiblity with Watchfire LED Signs (electronic message centers)
Color and monochrome are available in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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- Wishing you much success,

  Sean Scott
  Managing Editor

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