The Online Magazine For The Sign Trade
e-NewsLetter Volume 10 Issue 24
Tuesday December 15, 2009

In this issue:


Historical Perspective

    "Someday we'll look back on this moment and plow into a parked car."
      --- Evan Davis

We often hear that "history repeats itself." Sometimes that is a scary thought. Some of us enjoy history. We read books about the past. We buy old furniture, old cars, old records, and speak fondly of the good ole days. We never really know what history we are creating, but our fascination with the past can sometimes stifle our progress toward the future.

    "A man rising in the world is not concerned with history; he is too busy making it. But a citizen with a fixed place in the community wants to acquire a glorious past just as he acquires antique furniture. By that past he is reassured of his present importance; in it he finds strength to face the dangers that lie in front of him."
      --- Malcolm Cowley

Looking back is helpful when it is used for educational purposes. Whether we look back at the past 20 years, six months, or yesterday to determine how we could have performed better, the past provides insight to the future. Correcting those errors of yesterday can catapult us toward future successes.

However, for those whose past is frightful to look at, the habit of looking forward at all times becomes a good practice. While the past might hurt, making changes in the future can create fonder memories of the past.

    "I used to be Snow White, but I drifted."
      --- Mae West

One of the problems of using history for creating a better tomorrow is that it is easy to find a home in the past. Like the baby smiling for hours while sitting in his dirty diaper, some of us find comfort in wallowing in our past messes. It becomes a second home to visit when we want to throw a pity party or simply a hideaway used for escape from the pressures of reality.

Without playing psychologist, (and if this scenario describes you), the only good advice is to force yourself to look up and out toward the future. The future provides hope and hope is a lifeline that can be used to keep keeping on.

    "I said there was but one solitary thing about the past worth remembering, and that was the fact that it is past-can't be restored."
      --- Mark Twain

As we approach a new year, allow the hope and excitement of new opportunities to invade your being. Focus on your new goals, growth management plans, and planting new roots for your business.

Instead of looking at what could have been or should have been, begin the New Year knowing that you are making a new history. If your past is filled with dread and mistakes, take this opportunity to write a new past. The next time you look back, it will bring a smile to your face.

    "History is a relentless master. It has no present, only the past rushing into the future. To try to hold fast is to be swept aside."
      --- John F. Kennedy

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Feature Articles

New Research Shows Influence of Digital Textile Printing
By Tim Greene

For at least 10 years, there has been a lot of discussion about the possibilities and potential for inkjet in the textile printing business. One of the first industry events I ever attended was dedicated to the subject. At the time, the suggestion was that as inkjet technology developed, there would be a dramatic shift in the way textiles are printed, including the garment-type textile printing methods.
Read the article...

Estimating Success Doesn't Just Happen
By Jennifer LeClaire

The most competitive sign shops are using estimating software to offer up accurate pricing in a flash. Are you keeping up with those Joneses?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - The International Sign Association’s International Sign Expo

See How One Show Can Make You Look!

The International Sign Association's International
Sign Expo returns to Orlando, Florida, April 7-10,
2010, with the latest sign trends and technologies
driving the growth of the visual communications

There's plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching exhibits, including ISA's New Product Showcase and the Green Product Showcase;
  • Expert education, presenting 60 ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.

Education and networking events: April 7-10
Trade show floor open: April 8-10

Register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Funny Signs

From the Branxton Lion's Club billboard:

    "Drive Carefully. We have Two Cemeteries and No Hospital"

Sign on private property somewhere in Nebraska:

    "No Trespassing! Violators Will Be Shot and Survivors Will Be Shot Again!"

Sign on fence at a crocodile farm in Louisiana:

    "Those Who Throw Objects At The Crocodiles Will Be Asked to Retrieve Them."

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...

The CoroClaw X™ from Sawtrax, Cut or Score 8 or 10mil Corrugated Plastic Along the Flutes
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Free 720 Rhinestones with every order of Heat Transfer Rolls from JSI Sign Systems
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Clip Art and Templates: Graphics Studio I & II...Take your graphics to the next level
Graphics Studio is a set of graphical tools designed to produce high-end custom graphics for vehicle wraps, vehicle graphics, signage, banners, apparel and promotional products. These two innovative products are designed to decrease art production time and increase creativity. Graphics Studio is an ideal set of professional tools for creating themed graphical concepts across a wide variety of production applications and markets.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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