The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 2
Friday January 15, 2010

In this issue:


Those Pesty Resolutions

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

The excitement of having a new year is almost too good to be true. The possibilities for improving our businesses, relationships, and our health can make one giddy with anticipation. The future definitely looks brighter than yesterday!

But, (and there is always a but), this not being a perfect world, we are still going to encounter problems. You can count on that. Regardless of what rumors you may have heard, that business loan will still be there, your kids or you will still have to pay for college, you will still step in dog pooh when you go for your morning jog, and that chronic back pain will not go away when the new president takes office.

    "Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."
      --- Edward de Bono

There are many ways to handle problems, but as a business owner, a simple four (as suggested by John Maxwell) should help.

The first step is to accept that problems are an unavoidable part of doing business. As Zig Ziglar once said, "The elevator to the floor of success is broken, but the stairs are always open."

    "The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities."
      --- Michael Gerber

Second, putting the problem in the right perspective increases your chances for success over it. Look for the opportunities in every problem. 3M is known for creating successful products out of failing in attempts to create other products. Out of their failures, they create, and sometimes stumble, upon greatness.

    "I now know that I learn by solving problems as they arise. Rarely do we learn significant lessons, or significantly improve, any other way."
      --- Bob Parsons

Third, problem spotting and problem solving are two different things. Don't point out a problem until you have a recommendation for solving it and are willing to take action to solve it.

    "I'd say it's been my biggest problem all my life.. it's money. It takes a lot of money to make these dreams come true."
      --- Walt Disney

Lastly, the size of the problem is not near as important as the size of the person. Stretching yourself beyond your abilities exposes problem-solving skills you didn't know you had. Don't be afraid to reach beyond your limits.

As John Maxwell noted recently, "You can tell the caliber of a person by the amount of opposition it takes to discourage him or her. Joke writer Robert Orben says that he once saw an ad from an entertainer that read, 'Lion tamer - wants tamer lion.' Clearly, this performer wasn't looking for greatness but merely for something manageable. To lead at the highest level requires wrestling with problems seemingly beyond our ability to apprehend.

    "Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
      --- Norman Vincent Peale

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Feature Articles

Is White Ink Capability Really Such a Big Deal?
By Jeff Edwards

Why is white ink capability so important? Are there meaningful applications? Let's consider some of the technical characteristics of piezoelectric inkjet white ink capability and the possibilities of its use.
Read the article...

Precision Process Tools for Screen Printers - Part Three: Why You Can't Afford Not to Buy Them in the Modern Print Environment
By Ray Greenwood

By making fewer press errors, printing fewer defects and not having to reprint, you save time. Saving time puts money in your pocket.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - The International Sign Association’s International Sign Expo

See How One Show Can Make You Look!

The International Sign Association's International
Sign Expo returns to Orlando, Florida, April 7-10,
2010, with the latest sign trends and technologies
driving the growth of the visual communications

There's plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching exhibits, including ISA's New Product Showcase and the Green Product Showcase;
  • Expert education, presenting 60 ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.

Education and networking events: April 7-10
Trade show floor open: April 8-10

Register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Funny Signs

On the fence of a farm in upstate New York:

    "Warning: Pit Bull With Aids"

As seen near the tracks of the Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death. $200 Fine"

Billboard near a pasture in Oklahoma:

    "Please Neuter Your Pets… And Weird Friends and Relatives "

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Cut Banner Material, Vinyl, Paper, Film Right Off the Printer Safely
The Biddi Safety Knife, cuts both forward and backwards, typically for cutting sheets off of a printer, vinyl wrapping or making long cuts in banner material. The forward blade is used for making accurate cuts, in a straight line or curved. The back blade is used for making fast long cuts. Will not cut into printer or table tops.
Read on...

Free Vector Art Packages from Digital Art Solutions - Production ready artwork ready to download
The Vector Graphics Packs are not a bunch of useless sample images. These are actual working products that includes vector clip art and design templates from our industry leading artwork products. So far there are over 375 unique images and growing
Read on...

IJ Technologies Offers DuraGraphix™ Vinyl Banner Jet Media For Ink Jet Applications
A durable 13oz scrim banner designed to be a water resistant, tear proof and crack resistant media that can be sewn or grommeted for indoor / outdoor banner use. Designed for use with pigment and eco-solvent ink systems this scrim blockout media has a matte finish which offers a high white point and wide color gamut during printing. Available in two formats: single side (DGVBJ) or double sided (DGVBJDS).
Read on...

Watchfire LED signs (electronic message centers) help businesses and organizations increase visibility and drive growth.
Available in color and monochrome in a wide variety of sizes with pixel pitch ranging from 16mm for close-range viewing to 19mm for moderate-range, and 25mm and 35mm for long-distance viewing. Fully encapsulated LED modules enable the signs to operate in the harshest environments without the need for cooling units, saving significant energy. XVS capability delivers full-motion video, widest viewing angles and richest color palette with 281 trillion colors. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Ultra-versatile Epson GS6000
Name what you want to print and it's more than likely the Epson Stylus Pro GS6000 can handle it and increase your bottom line. It's your best choice for: Soft signage • Outdoor and indoor billboards • Banners and posters Decorative fine art reproductions • Photographic vehicle graphics
Read on...

High Quality Adjustable Banner Stands for as low as $40 each
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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