The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 3
Monday February 15, 2010

In this issue:


Keep the Momentum Going

    "Most of life is routine - dull and grubby, but routine is the momentum that keeps a man going. If you wait for inspiration you'll be standing on the corner after the parade is a mile down the street."
      --- Ben Nicholas

If you pick up an Entrepreneur magazine, flip the pages of a biography of a great business person, or even watch the program Sharks, you'll find inspiration from successful business people who overcame odds to make it big. Some may have had catastrophic events in their lives that caused them to pursue a particular course, while others simply chased their dreams to fulfillment.

In either case, they all kept a determined focus, the kind that nothing could deter, to stick to their course toward their goals.

    "The recipe for perpetual ignorance is: Be satisfied with your opinions and content with your knowledge."
      --- Elbert Hubbard

For these successful business people, the key for them was to keep keeping on. They didn't waver from their steel-like resolutions. They didn't give up when faced with setbacks. They also did all that they could do to keep the momentum going.

Whenever a business leader ceases to learn or reduces his or her storehouse of knowledge, decline swiftly follows. In today's climate, change happens too quickly for businesses to forego learning. Unless leaders make a concerted effort to gather information and re-educate themselves, their businesses will suffer the negative momentum of ignorance.

    "The least movement is of importance to all nature. The entire ocean is affected by a pebble."
      --- Blaise Pascal

Financial guru and motivational speaker, Dave Ramsey says that he took a billionaire to lunch one time to learn what it takes to become that wealthy. With pen in hand, Ramsey waited for the billionaire to spout words of wisdom. When Ramsey asked what the billionaire would do if he were Ramsey and wanted to become a billionaire, the wise gentleman responded, "There are really only two things: First, always be generous in your giving. Second, read The Tortoise and the Hare. Every time I read that story, the tortoise always wins."

The key is momentum. Steady prodding without interruption, without giving up, and without excuses.

    "The world is wide, and I will not waste my life in friction when it could be turned into momentum."
      --- Frances E. Willard

John Maxwell says that many business owners cling to past successes and traditions to the point that they imperil their organization. Some, enamored with a product, make decisions based on emotional attachments rather than sound judgment. Others, stubbornly set in their ways, refuse to face their fears of change-even when their current business model is unsustainable.

Dominos Pizza recently had to scrap recipes a generation old in order to give itself a makeover. Ford Motor Company sold off Jaguar and Land Rover so that it could compete more effectively in the small-car market. What drastic changes might you need to consider in order to put you and your team in a better position to gain momentum?

    "The way to get started is to quit talking and begin doing."
      --- Walt Disney

Advertiser - The International Sign Association’s International Sign Expo

See How One Show Can Make You Look!

The International Sign Association's International
Sign Expo returns to Orlando, Florida, April 7-10,
2010, with the latest sign trends and technologies
driving the growth of the visual communications

There's plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching exhibits, including ISA's New Product Showcase and the Green Product Showcase;
  • Expert education, presenting 60 ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.

Education and networking events: April 7-10
Trade show floor open: April 8-10

Register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Feature Articles

Boat Wraps Boast Big Opportunity for Vinyl Installers
By Jennifer LeClaire

Wrapping boats may be the next big thing as the vehicle wrapping trend extends itself from the highways to the waterways.
Read the article...

Precision Process Tools for Screen Printers - Part Four: Tools You Can't Afford Not to Buy in the Modern Screen Printing Environment
By Ray Greenwood

Now the finale, Press Setup, Test Print Inspection and Print-Run Monitoring Stage. If your shop uses all the right tools, your investment in those tools could save you ten times their cost.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Funny Signs

In a loan company window:

    "Now you can borrow enough money to get completely out of debt"

On a road in Augusta, Georgia:

    "Soft shoulders, blind curves, steep grade, big trucks--- Good Luck!"

At a towing company:

    "We don't charge an arm and a leg. We want tows"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Cooley Graphic Solutions - With the Only 5-year Inkjet Printed Warranty
Injet printed sign & awning projects with a five-year inkjet warranty on Cooley-Brite®, Cooley-Brite® Lite, Weathertyte® or Weathertyte® Lite.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Cut Banner Material, Vinyl, Paper, Film Right Off the Printer Safely
The Biddi Safety Knife, cuts both forward and backwards, typically for cutting sheets off of a printer, vinyl wrapping or making long cuts in banner material. The forward blade is used for making accurate cuts, in a straight line or curved. The back blade is used for making fast long cuts. Will not cut into printer or table tops.
Read on...

Free Vector Art Packages from Digital Art Solutions - Production ready artwork ready to download
The Vector Graphics Packs are not a bunch of useless sample images. These are actual working products that includes vector clip art and design templates from our industry leading artwork products. So far there are over 375 unique images and growing
Read on...

IJ Technologies Offers DuraGraphix™ Vinyl Banner Jet Media For Ink Jet Applications
A durable 13oz scrim banner designed to be a water resistant, tear proof and crack resistant media that can be sewn or grommeted for indoor / outdoor banner use. Designed for use with pigment and eco-solvent ink systems this scrim blockout media has a matte finish which offers a high white point and wide color gamut during printing. Available in two formats: single side (DGVBJ) or double sided (DGVBJDS).
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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