The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 4
Monday February 15, 2010

In this issue:

Advertiser - Laminators Inc.
Introducing Environmentally Friendly Omega TerraMax™

Made from 100% recyclable materials, Omega TerraMax is a rigid paper composite board with a lightweight honeycomb core. Ideal for any interior digital print applications, it features a smooth, double-sided white surface for crisper, brighter colors. Offered by Laminators Inc. For free samples, call 877.OMEGA.77 or click here.

Choosing to Fly

    "Work is love made visible. And if you cannot work with love but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of those who work with joy. For if you bake bread with indifference, you bake a bitter bread that feeds but half man's hunger. And if you grudge the crushing of the grapes, your grudge distills a poison in the wine. And if you sing though as angels, and love not the singing, you muffle man's ears to the voices of the day and the voices of the night."
      --- Kahil Gibran, from "The Prophet"

Finding the joy in work can be difficult when you are stressed to close a deal, make payroll, or meet a deadline. Often it is not necessarily the work we have to do, but the way that we approach our work that makes the difference. We can decide to soar like an eagle with joy or simply complain and grumble.

    "If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say: Here lived a great street sweeper who did his job well."
      -- Dr. Martin Luther King, Jr.

Harvey Mackay tells a story about a cab driver he met at the airport. The driver's cab was washed and waxed and looked great. The driver got out of the car wearing a white shirt, tie and pressed trousers. When the driver came around the car to open the door he handed Harvey a laminated card and said: "I'm Wally, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement."

It said: Wally's Mission Statement: To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.

    "The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both."
      -- James Michener

As he slid behind the wheel, Wally said, "Would you like a cup of coffee? I have a thermos of regular and one of decaf and I have a cooler with regular and Diet Coke, water and orange juice." Almost stuttering, Harvey said, "I'll take a Diet Coke."

Handing him his drink, Wally said, "If you'd like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today"

As they were pulling away, Wally handed Harvey another laminated card, "These are the stations I get and the music they play, if you'd like to listen to the radio."

Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he'd be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.

    "Work should, in fact, be thought of as a creative activity undertaken for the love of the work itself; and that man, made in God's image, should make things, as God made them, for the sake of doing well a thing that is well worth doing….. Work is the natural exercise and function of man --- the creature who is made in the image of his Creator."
      --- Dorothy Sayers

When asked by Harvey why he goes to all the trouble when most cabbies don't, Wally told him that he decided years ago that he could either be a duck and quack and complain about his work or he can be an eagle and soar above the crowd. He said that since becoming an eagle, his income has quadrupled and he now has regular customers calling for him.

What will you choose today? Personally, I'm going to go try on some wings!

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Feature Articles

Retrofitting Print Billboards with their LED Digital Counterparts
By Louis M. Brill

As more and more outdoor advertising companies introduce or expand their digital billboard inventories, there is now a new challenge of where to install them along existing highway routes or to replace existing print billboards.
Read the article...

System Inc. Takes Dominion on Powerboat Wrapping Industry
By Jennifer LeClaire

Feeling creative? The water sports industry is hungry for cutting-edge designs printed on vinyl and applied to powerboats that are ultimately seen by hundreds of thousand of people in competitions around the country.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - The International Sign Association’s International Sign Expo

See How One Show Can Make You Look!

The International Sign Association's International
Sign Expo returns to Orlando, Florida, April 7-10,
2010, with the latest sign trends and technologies
driving the growth of the visual communications

There's plenty to boost your bottom line at the largest sign show in the world:

  • Eye-catching exhibits, including ISA's New Product Showcase and the Green Product Showcase;
  • Expert education, presenting 60 ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.

Education and networking events: April 7-10
Trade show floor open: April 8-10

Register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Funny Signs

In a New York drugstore:

    "We dispense with accuracy"

In a Tacoma, Washington men's clothing store:

    "15 men's wool suits - $100 - They won't last an hour!"

On a New York convalescent home:

    "For the sick and tired of the Episcopal church"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

ADA - Photopolymer Sign Specialists - CAB Plastics
We supply all types of ADA Signs, Applique, Raster Braille and Photoploymer. All products are made within 10 days or less. Custom Painted colors are our specialty. We also supply all type of Engraved Signs, made from all types of plastic, brass, aluminum and stainless steel.
Read on...

Get the Help You Need To Resolve Local Sign Code Issues
The SGIA announces a new member benefit that could help you resolve local sign code issues and educate communities about the value of exterior graphics produced by specialty imagers. SGIA is partnering with David L. Williamson of The Visual Information Group LLC (VIG). Corporate members can receive an initial complementary consultation. After this initial consultation, members will receive a discount on additional or continuing VIG services related to sign code issues. Learn about how SGIA's Sign Code Partnership can help you resolve local sign code issues at
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Chain, Chain Kits, Colored Chain, ‘S’ Hooks, All made in the USA and Ceiling Hangers
Armstrong/Alar supplies all types of chains, large & small, in bulk or cut lengths for sign hanging. Quick and accurate turnaround on Chain kits for the POP & SIGN industry. Plating finishes from black oxide to zinc. Contact us for a free catalog and samples.
Read on...

They say 'Money doesn't grow on trees' but 'Money can grow from your desktop printer, thermal printer, wide-format printer and solvent printers' with these heat transfer products.
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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