The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 5
Monday March 1, 2010

In this issue:


Message Delivered

    "Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life."
      --- Brian Tracy

Of all the areas that can be improved upon to create a more efficient team, communication is at the top of the list. Poor communication from a leader to team members produces disastrous outcomes. The better communication skills a leader has, the more successful his team members will be at carrying out the mission and vision of the business.

There are many ways to improve communication. We'll list three here that can be implemented right away.

    "Good leaders make people feel that they're at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organization. When that happens people feel centered and that gives their work meaning."
      --- Warren Bennis

First, speak on the team's level. All too often we assume the way we like to communicate is the way others like to as well. This is not true. Instead of assuming you know, begin by observing how your team members communicate with other people. Do they tend to socialize before getting down to business, or are do they tend to be very direct.

Observing will give you clues as to how your team prefers to communicate in a given situation. You can then adapt your management style to meet the needs of each individual member.

This is not always an easy task and it typically works best with one-on-one communication. However, learning the various communication styles of your team helps you to better deliver your message.

    "Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true."
      --- Charles Dickens

Next, keep the message simple. With such complexity in the world today (as well as needless distractions) and strong demands on time, it is better to keep your communications simple. One way to do this is to be personable with your communications. Sending out a directive via email might deliver the message, but it doesn't include the human side of you.

Simple and direct messages using eye contact and showing emotion is a great way to communicate your point to your team. Then, you can follow-up with emails, memos, etc.

    "Effective communication is 20% what you know and 80% how you feel about what you know."
      --- Jim Rohn

Finally, find out if your message was delivered. This doesn't mean making sure that you received a receipt from Federal Express. What it means is that you received feedback from your team that they understand your communication.

How often have we had in our mind one idea that seems as clear as day, but once communicated to someone else, it is received in a completely different way? The correct delivery of your message is your responsibility, not your team. You have to make sure that they understand what you've said.

    "When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say."
      --- Abraham Lincoln

Ask team members to tell you in their words what you communicated to them. This is not a time-consuming task and if done consistently, is not condescending to others. Explain to your team that you are striving for the most flawless communication channels that can be and that their feedback of understanding enhances the process for everyone.

    "The relationship is the communication bridge between people."
      --- Alfred Kadushin

Advertiser - The International Sign Association’s International Sign Expo

It’s Time to Make You Look!

The International Sign Association's International Sign Expo is quickly approaching! Come to Orlando, Florida, April 7-10, and join nearly 18,000 industry colleagues for the latest eye-opening sign trends and technologies driving the growth of the visual communications industry.

There's plenty to boost your bottom line at the largest sign show in the world:

  • 1,600+ eye-catching exhibits, including ISA's New Product Showcase and Green Product Showcase;
  • Expert education, presenting 60+ insightful ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.
Education and networking events: April 7-10
Trade show floor open: April 8-10

View our Official Conference Information brochure online now, register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Feature Articles

ABC Times Square Studios: Good Morning in Times Square
By Louis M. Brill

It may be home to ABC's Good Morning America, but to Times Square passersby it is the building with the curvy front wall that is a gigantic television screen displaying current news and ABC TV previews all day long.
Read the article...

Charlie Taublieb Tells You How to Prepare a Screen the Right Way for Screen Printing
By Charlie Taublieb

Many shops make the same mistakes, and the most obvious one was the way they dried their screens, so following is a step by step of what I would do in making a screen from the
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Funny Signs

In the window of a Beauty Shop in Illinois:

    "Curl Up N Dye Hair Salon"

In a Tokyo shop:

    "Our nylons cost more than common, but you'll find they are best in the long run"

In an East African newspaper:

    "A new swimming pool is rapidly taking shape since the contractors have thrown in the bulk of their workers"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

The CoroClaw X™ from Sawtrax, Cut or Score 8 or 10mil Corrugated Plastic Along the Flutes
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Lost your EDGE? Use the Gerber EDGE FX to gain market share and $$$ making highly-customized/highly-profitable digital graphics.
Reap the profits by bringing the job in house. Create short run custom labels, magnets, instrument panel inserts, and UPC labels using the Gerber EDGE FX & Gerber’s wide array of materials like: Kiss cut & back cut finished labels, Sequential numbering & data merge using clear materials with white spot colors to back up reverse decals with barcode, variable data & sequential numbering capabilities! Gerber Static Cling, GerberMag & AutoMag to create magnetic decals, POP signage, refrigerator magnets that can be cut to any shape! LexEdge-10 mil lexan-based polycarbonate for the production of dynamic sub-surface printed graphics! Fluorescents for safety and promotional items! These are just a few ways to provide new solutions to your customers.
Read on...

Sign Tracker is a complete, easy to use, management system for sign companies of all kinds and sizes.
This system will help you organize and grow your operation and assist you in becoming a more efficient and profitable sign company! Try if for FREE today.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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