The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 6
Monday March 15, 2010

In this issue:


Spring into Action

    "I like to build things, I like to do things. I am having a lot of fun."
      --- Walter Chrysler

It's been quite a cold winter. Like a bear that has been in hibernation, some of us were sluggish in productivity and sales, while others had a great winter season. For all of us, it is time for re-growth, renewal, and also time to wake up and smell the roses.

It is Spring-time and it is just as good of time as any to take action. We can start by action planning, and then working that plan.

    "There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities."
      --- Michael Dell

You've probably heard that if you can find the thing that you like to do and make money at it, you'll never have to work another day in your life. The point is that finding your passion and getting paid for it makes work not feel so much like work. It doesn't mean that you won't still have those little things that must get done; those things that you don't particularly like doing.

For example, using skill and talent, a person might have a passion for creating quality signs and seeing the satisfaction on the customer's face. However, that person might not enjoy invoicing the customer and handling all other bookkeeping activities that go along with running a business. We still have to do the unpleasant things to make the pleasant ones profitable.

    "It has been my observation that most people get ahead during the time that others waste time."
      --- Henry Ford

Procrastination haunts us all from time to time, but there is no better remedy than simply getting started. If you dread making that first sales call the secret is… are you ready?... just make the call.

If you have a tough time making room for planning the next two quarters of 2010, just do it right now. Simple advice, but it works. This magical formula is actually used by all successful business people. The act of starting a project gets all kinds of forces working in your favor and momentum picks up. You'll notice that once you get started, the ease of completing the task becomes apparent. Other people, more resources, or better ideas begin to surface to help you along.

    "As you begin to take action toward the fulfillment of your goals and dreams, you must realize that not every action will be perfect. Not every action will produce the desired result. Not every action will work. Making mistakes, getting it almost right, and experimenting to see what happens are all part of the process of eventually getting it right."
      --- Jack Canfield

Begin this week to take action on a project or task you've been putting off. Consider it Spring cleaning and wipe off those to-dos from your list. The quicker you take action, the more productive you will be. In the sign industry as in other industries, the more productive you are, the better you set your business up for greater profits.

    "The way to get started is to quit talking and begin doing."
      --- Walt Disney

Advertiser - Epson Stylus® Pro GS6000 solvent printer does it all!
Epson Stylus® Pro GS6000 solvent printer does it all!

The Epson Stylus® Pro GS6000 is ideal for printing everything from indoor/outdoor signage and tradeshow graphics to vehicle wraps, posters and fine art. Capable of printing up to 64" wide on virtually any solvent media, it comes fully loaded including a production-based RIP by ColorBurst®. Learn more.

Feature Articles

Digital Technologies and the Apparel Decorator, Part I
By Johnny Shell

In Part I of this series, we will look at the importance of integrating digital technology and the methodology of inkjet transfers. In Part II, we cover laser transfers, dye sublimation, heat-applied vinyl, and print-and-cut media. Finally, Part III dives into heat-set media and direct-to-garment inkjet as ways to empower your shop.
Read the article...

Cast vs. Calendered Vinyl, Learn The Big Differences
By Molly Waters

Learn the differences and why to use the right vinyl in the right application. There huge differences and a quick read through this article will help you understand all the ins and outs of calendered and cast vinyls.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - The International Sign Association's International Sign Expo

It's Time to Make You Look!

The International Sign Association's International Sign Expo is quickly approaching! Come to Orlando, Florida, April 7-10, and join nearly 18,000 industry colleagues for the latest eye-opening sign trends and technologies driving the growth of the visual communications industry.

There's plenty to boost your bottom line at the largest sign show in the world:

  • 1,600+ eye-catching exhibits, including ISA's New Product Showcase and Green Product Showcase;
  • Expert education, presenting 60+ insightful ISA International Sign Academy sessions; and
  • Exciting special events, featuring a keynote address from Roger Shultz of NBC's The Biggest Loser.
Find it all at ISA International Sign Expo 2010.
Education and networking events: April 7-10
Trade show floor open: April 8-10

View our Official Conference Information brochure online now, register and book housing today!

For more information, contact ISA at (703) 836-4012 or

Funny Signs

A sign in Calcutta, India:

    "Do not spit here and there"

Found outside hair Salon in Russell, Manitoba, Canada:

    "Ubald Hair Salon"

In a coffee and gift shop in Columbia, SC:

    "All children left unattended will receive a free kitten"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Free FlexiSign Designer 8.6 with upgrade purchase, a $1200 value!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2010
The International Sign Association’s International Sign Expo returns to Orlando, Florida, April 7–10, 2010, with the latest sign trends and technologies driving the growth of the visual communications industry
Read on...

Weathertyte® Lite - Advanced Awning Fabric from Cooley Sign & Awning Products
New Weathertyte® Lite offers what the industry has asked for - a lightweight advanced awning membrane with the look and feel of a woven fabric, outstanding environmental protection, flame resistance and rich two-sided color.
Read on...

Armstrong Chain, Chain Kits, Colored Chain, 'S' Hooks, All made in the USA and Ceiling Hangers
Armstrong/Alar supplies all types of chains, large & small, in bulk or cut lengths for sign hanging. Quick and accurate turnaround on Chain kits for the POP & SIGN industry. Plating finishes from black oxide to zinc. Contact us for a free catalog and samples.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Watchfire Signs- LED:
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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