The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 9
Monday May 3, 2010

In this issue:


Get An Attitude

    "Take the attitude of a student, never be too big to ask questions, never know too much to learn something new."
      ---- Og Mandino

It is easy to get into the mindset that we've mastered our craft and now we will reap our rewards. For those of us who've been in the sign industry for a while, we know that this business is always changing, always altering the landscaping of the use for and the making of signage. Therefore, we must always keep studying and learning new approaches to the business.

    "I believe, indeed, that overemphasis on the purely intellectual attitude, often directed solely to the practical and factual, in our education, has led directly to the impairment of ethical values."
      --- Albert Einstein

Not only are we to study hard to keep pace with the massive changes of the sign industry, but we must not allow ourselves to fall into the trap of taking shortcuts for profit. Most of us would shudder to think we could ever do such a thing, but it happens to the best of us, especially during the hard times. Shaving off a little quality here, skimping on a few ethical behaviors there, adds up to a long-lasting bad reputation.

So the bottom line is that if we don't already have it, we need to acquire an attitude of continual personal and professional improvement.

    "When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal."
      --- Napoleon Hill

Begin developing an attitude of personal and professional development by analyzing every failure that you encounter. Determine why it happened, what you can learn from it, and how can you improve for the future. Darren Hardy, the publisher of Success Magazine, states that when he went to his first real estate seminar, he asked the lecturer to lunch. "I asked him for his best tip on being successful in real estate," says Hardy. "His answer was, 'Go fail-a lot.'"

"What?!" I said. "I thought the whole idea of success was to avoid failure." "Quite the opposite," he said. Then he told me a quote from Tom Watson of IBM: "The key to success is massive failure." He said, "Your goal is to out-fail your competition. Whoever can fail the most, the fastest and the biggest wins."

    "I found that when you start thinking and saying what you really want then your mind automatically shifts and pulls you in that direction. And sometimes it can be that simple, just a little twist in vocabulary that illustrates your attitude and philosophy."
      --- Jim Rohn

Of course, the goal isn't to fail, but to not be afraid of failing and then learning from each one of them. It is all in the attitude. If you see your failure as a learning experience, then you can generate even more successes while you are failing. Crazy, I know, but true!

    "It is your attitude, not your aptitude that determines your altitude."
      --- Zig Ziglar

Any failure in business can get you down… especially the really big, expensive ones. But you can control the outcome of each failure. You can wallow in it and become downtrodden or you can remember the ant and the rubber tree plant, the choo-choo that could, or any other nursery fable to get you over the hump. Or, you could simply journal your successes and failures and make an analysis of what works, what went wrong, and how you can improve. It is all a matter of changing and training your attitude.

Advertiser - Laminators Inc.

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Feature Articles

Pricing Approaches and Accuracy - Is Close, Close Enough?
By Scott St. Cyr

This series on pricing and estimating will address the most common pricing approaches for different segments of the sign and graphics industry.
Read the article...

Stencil Washout Techniques, Part 2
By Dawn M. Hohl

Washout will impact your print results. Follow along in this conclusion to learn the rest of this important sub-process of washout techniques to will help you create the best print results. One more variable to be controlled and repeated to attain consistent tonal-range reproduction and print quality.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Inside a K-Mart somewhere in the US:

    "Socks: Buy One Get One Free!"

Outside of a farm in North Carolina with the picture of a German Sheppard on it:

    "I make it to the fence in 2.8 seconds. Can you?"

In an ad for a swimwear store:

    "Our bikinis are exciting. They are simply the tops!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Get the Help You Need To Resolve Local Sign Code Issues
The SGIA announces a new member benefit that could help you resolve local sign code issues and educate communities about the value of exterior graphics produced by specialty imagers. SGIA is partnering with David L. Williamson of The Visual Information Group LLC (VIG). Corporate members can receive an initial complementary consultation. After this initial consultation, members will receive a discount on additional or continuing VIG services related to sign code issues. Learn about how SGIA's Sign Code Partnership can help you resolve local sign code issues at
Read on...

IJ Technologies Offers DuraGraphix™ Vinyl Banner Jet Media For Ink Jet Applications
A durable 13oz scrim banner designed to be a water resistant, tear proof and crack resistant media that can be sewn or grommeted for indoor / outdoor banner use. Designed for use with pigment and eco-solvent ink systems this scrim blockout media has a matte finish which offers a high white point and wide color gamut during printing. Available in two formats: single side (DGVBJ) or double sided (DGVBJDS).
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Cut Banner Material, Vinyl, Paper, Film Right Off the Printer Safely
The Biddi Safety Knife, cuts both forward and backwards, typically for cutting sheets off of a printer, vinyl wrapping or making long cuts in banner material. The forward blade is used for making accurate cuts, in a straight line or curved. The back blade is used for making fast long cuts. Will not cut into printer or table tops.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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