SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 10
Monday May 17, 2010

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In this issue:


 

Dream Profits

    "When the sandpiper and the clam grapple, it is the fisherman that profits."
      --- Chinese proverb

Sometimes profits from our labor flow in as they should. Other times, there is a constant struggle to find the fruit. We fail to see the benefits of all the hard work and scream, "Somebody show me the money!"

If your business is like most, there are highs and lows and striking a balance between the two can be tricky. It is often the high times that we depend upon to carry us through the low. The good news is that you can streamline the process so that you get more highs.

    "The day of large profits is probably past. There may be room for further intensive, but not extensive, development of industry in the present area of civilization."
      --- D. Carroll Wright, U.S. commissioner of labor. ---1885

The problem that some of us have is that we don't believe that we can get any more than we are already taking in. Our NMA (Negative Mental Attitude) as well as our lack of knowledge of our markets causes us to settle for mediocre when we could be enjoying a feast.

Changing our thought process is the first place to begin and in order to change our thoughts we need to change our business goals and plans. Putting bigger goals on paper produces larger results in the bank!

    "Grant me profits only, grant me the joy of profit made, and see to it that I enjoy cheating the buyer!"
      ---Ovid (Publius Ovidius Naso)

As stated before in this newsletter, there are no short cuts to success. Integrity, fairness and honesty are still the best course to follow. It is not true that nice guys finish last. The "nice" guys or those working with integrity do produce generous profits. You must first have the foundational basics in place and then think BIG. Know that all of your homework: market analysis, business plan, bringing in the right people, etc, will pay off. Believe in your plan.

    "Never be frightened to take a profit. Better in your pocket than theirs."
      --- Michael Levy

Depending on what segment of the industry you are in and your demographics, there is almost always competition. Competition is good, in that it keeps the creative juices flowing and provides variety for customers. There is no reason to fear competition, but use it to make your products and services even better.

Study your market and gather the knowledge needed to increase your profits. This may mean that you might have to diversify your business and offer other products or you may need to change the way you currently position your current offerings. Learn another segment of the trade and don't be afraid to dream. Dream up more and better profit-producing strategies and don't worry about the business down the street. Pet rocks, Pokeman, Sesame Street, Wendy's, Virgin Records, and countless others all started with a dream.

    "Profit and morality are a hard combination to beat."
      --- Hubert H. Humphrey

Temptations to get involved with risky or unethical practices to increase the bottom line will always be out there. Flee from them. Don't even entertain them in your thoughts. Instead, look for the positives in your business and seek alternate means for providing the very best that you can for your customer base and beyond.

    "I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well."
      --- Alan Greenspan



Feature Articles

Getting Ready to Wrap a Boat?
By Jennifer LeClaire

Wrapping boats isn't rocket science-and you can learn a lot from your vehicle wrapping endeavors-but installing vinyl on a boat is different than applying vinyl to a vehicle. Find out why.
Read the article...


Dye Sublimation And The Sign Business
By Jack Franklin & John Pratt

Diversifying with subliminated products the closely ties into the current offerings of your sign shop.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Funny Signs

As seen on a KFC marquee in Illinois:

    "Now Hiring: 2 Chickens for $5.99!"

In a New York medical building:

    "Mental Health Prevention Center"

In downtown Boston:

    "Callahan Tunnel - NO END"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: info@signindustry.com.

Product Showcases

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...


Sign Tracker is a complete, easy to use, management system for sign companies of all kinds and sizes.
This system will help you organize and grow your operation and assist you in becoming a more efficient and profitable sign company! Try if for FREE today.
Read on...


Triangle Ink 440ml cartridges for Roland and Mimaki printers, click on price to show your discount price!!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...


Increase Your Profits by Attending the GERBER EDGE® Roadshow
Find your way to new sales from existing customers, new applications with Specialty Materials, the latest updates for OMEGA and turning new opportunities into profits. Grow, differentiate & improve. Free Seminars in your area soon, find out where by clicking here or above.
Read on...



Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->


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  International Sign Association (ISA): www.signs.org
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  United States Sign Council (USSC): www.USSC.org
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We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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