The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 14
Thursday July 15, 2010

In this issue:


Use the Free Stuff!

    "Promise, large promise, is the soul of an advertisement."
      --- Samuel Johnson

I had lunch with a marketing guy the other day (I heard a comedian one time say, "Have you noticed that everybody has 'a guy.' I said to Joe, 'So you have a plumbing problem, eh? I know this plumbing guy…."). Anyway, as I was saying, this marketing guy was sharing with me that most of his clients never take advantage of the easy ways to market and advertise. They almost always want to spend the big bucks to get their message out. They rarely use some of the obvious, effective, and least expensive means of advertising.

We all know that word of mouth is one of the best ways to advertise, but are you aware of the many other free marketing methods that you can use?

    "Many a small thing has been made large by the right kind of advertising."
      --- Mark Twain

Some of the social networks online such as Facebook and LinkedIn are just a couple that are available to you for free. While it is not the standard, tried and true forms of advertising, they do work. You just need to set up an account and learn how to use them. Google, or do a search for information on getting the best out of social networking.

    "No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives."
      --- Robert G. Allen

Other forms of free advertising include teaching classes to the masses. If you really know your stuff, you are already an "expert." Share your knowledge with potential customers who want to know and need to know what you have to offer. Many sign shows offer opportunities for holding classes for show attendees.

Another option is to host an event that is helpful for your community. The exposure from such an event is well worth the effort that you put into it. Your name, company name, and your offerings are immediately advertised for all to see.

    "Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak."
      --- Jay Leno

Use other free means of advertising such as creating a listing on in the Buyer's Guide. You know, we have faithful readers (over 50,000 unique visitors per month) that have been with us for many years and have taken advantage of all of the free advertising that we offer. Many take it one step further and purchase a Product Showcase, which is still only $100 per month, to advantage of greater exposure with a full-page ad.

    "Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
      --- John D. Rockefeller

Whatever route you take, be sure to take it. In other words, stop putting off getting more business for your business. Take advantage of every opportunity available to you for full exposure of your business.

    "Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place".. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had."
      --- Howard Schultz

Feature Articles

New Realties in the Wide-Format Graphics Market
By Tim Greene

Companies that stay tuned to the latest available technologies will be best positioned to meet the increasingly demanding market requirements.
Read the article...

A Simple Giant of Our Industry
By Rock LaManna

We should all know what this extraordinary man, Carlo LaManna, accomplished in his time spent in our industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In a Czechoslovakian tourist agency:

    "Take one of our horse-driven city tours -- we guarantee no miscarriages"

Sign on motorway garage:

    "Please do not smoke near our petrol pumps. Your life may not be worth much but our petrol is"

Outside of a Mexico City disco:

    "Members and Non-Members Only"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Hem Your Printed Banners Fast and With Ease using the Banner Cyclone!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Now on sale for a limited time for only $3695. Come get your hem on!
Read on...

Save $300 on 3D and 2D Wrap template package in July! Over 60,000 templates to choose from. While Supplies Last Offer!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

The CoroClaw X™ from Sawtrax, Cut or Score 8 or 10mil Corrugated Plastic Along the Flutes
Now that everyone knows about the Coro-Claw™, the handy flute cutter from Saw Trax, now comes the CoroClaw X™ . You absolutely need this, if you work with any kind of 8 or 10mil corrugated plastic, such as Coroplast®. Now, a handheld tool you can use to cut or score 8 or 10mil corrugated plastic along the flutes. The cutting heads are replaceable and when you buy your CoroClaw X™ , it comes with an extra cutting head. Introductory price is $49.95.
Read on...

Big Squeegee Vinyl Aplication Tools
Apply all types of pressure sensitive vinyl up to 54" wide without bubbles or wrinkles.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Digital Art Solutions:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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