The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 16
Monday August 16, 2010

In this issue:


Goal Setting: Never Too Early

    "Anyone who lives within their means suffers from a lack of imagination."
      --- Oscar Wilde

Most of us only hear messages about goal setting near the end of the year in preparation for the New Year, but why do we wait? Begin now to instill hope and renewal into your business and your life by reviewing and renewing your business and personal goals. The exercise of goal setting is inspiring and I'm sure that a lot of us could use some inspiration about now with the dog days of summer upon us and the economy still slowly climbing out of a huge mess. There is no reason to stop our imagination from wondering to the land of new opportunities.

    "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution."
      --- Albert Einstein

In every business there is a period of growth followed by periods of stagnation, followed by growth, and so on. Those times without tremendous growth can cause even the seasoned businessperson to doubt and consider throwing in the towel. But it is exactly during those times that you must practice using your imagination like a child.

As difficult as it can be, allowing your mind to wander and dream again is how breakthrough business ideas originate.

    "We must have a theme, a goal, a purpose in our lives. If you don't know where you're aiming, you don't have a goal. My goal is to live my life in such a way that when I die, someone can say, she cared."
      --- Mary Kay Ash

According to Zig Ziglar and Brian Tracy, one of the best ways to allow your mind to dream is to put your business goals on paper. Doing so opens up your mind to possibilities that then create more possibilities, leading to even more. The exercise of putting goals in writing with allowing even the silliest of them to land on paper has helped to create millionaires with million-dollar businesses.

    "Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches."
      --- Napoleon Hill

If you can, set aside a few days this month and give your mind permission to dream. Put those dreams and goals on paper. Then, prioritize your goals and list three bullet points of how you will achieve those particular goals in these remaining months of 2010. Be specific and remember to jot down all of what your imagination is dreaming up.

    "The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through each day convinced that every task, no matter how menial or boring, brings you closer to fulfilling your dreams."
      --- Og Mandino

The more you practice using your imagination to generate goals, the easier it becomes. The same is true with putting your goals to paper. Some goal-setting experts suggest yearly goals, while others say that you should put goals to paper monthly, weekly and even daily. Either way, the more you list your goals the easier it becomes and the closer you get to achieving them.

Remember to let your imagination go wild to create wild, outrageous goals. Your only limitations are those that your mind produces. Remove those boundaries. Say to your mind "Mr. Mind, tear down that wall!"

    "The real source of wealth and capital in this new era is not material is the human mind, the human spirit, the human imagination, and our faith in the future."
      --- Steve Forbes

Jot down some goals now, even if they are small ones. You'll be glad that you started this healthy habit.

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Feature Articles

Hard Rock Café: An ode to the guitar
By Louis M. Brill

Rock & Roll! It's the music of the world and it's sound is stroked from a group of musical instruments, but central to its melodies is the guitar. Who can love rock & roll and not have a favorite guitar riff, or favorite guitar moment? Step inside the world of the Hard Rock guitar legend.
Read the article...

Make Your Prices Stick…Without Getting Stuck
By Vince DiCecco

When a customer asks, 'What is your best price for this?' - can you make your prices stick without getting stuck? Delve inside to find out how to maintain a profit during challenging pricing times.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell"

Road sign seen in Utah:

    "Soft Shoulder, Blind Curve, Steep Grade, Big Trucks…. Good luck!"

Outside a hotel in Kansas:

    "Help! We need inn-experienced people!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Sign Tracker is a complete, easy to use, management system for sign companies of all kinds and sizes.
This system will help you organize and grow your operation and assist you in becoming a more efficient and profitable sign company! Try if for FREE today.
Read on...

2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 12-15, 2010 in Las Vegas
Get ready to hit the jackpot this year during the 2010 SGIA Expo! Check out the newest equipment, compare machines, ask questions, get information and make purchases only at the Expo. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1" x 1" all the way up to full 48" x 96" sheets. Come see what we can do, click above.
Read on...

Rhinestone Car Decal Film for this Hot New Trend in Rhinestones
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Cooley-Brite® II, Cooley-Brite & Cooley-Brite Lite - The First, The Best, The Most Versatile
20 oz. eradicable with a 10 year or 8 year warranty. Or 16 oz. eradicable with an 8 year warranty. All Cooley-Brite products are available in 20 beautiful colors and are NFPA 701 and ASTM E84 compliant and UL, CSFM and City of Los Angeles approved.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

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