The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 18
Wednesday September 15, 2010

In this issue:


Using the Competition

    “If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.”
      --- Jay Abraham

Competition is feared in some arenas, accepted in others, and for all champions--- it is embraced! Competition is a factor in business that can run some businesses out of town, or can cause better quality products to be produced. It is found in all areas of the sign industry and in all regions of the world.

For some sign businesses that are the only game in town, that can work both as a blessing and a curse. Being the only kid on the block can get boring and cause staleness to creep into the business. Competition spurs the imagination and serves as a swift kick in the rear-end.

    “Competition is always a fantastic thing, and the computer industry is intensely competitive. Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.”
      --- Bill Gates

Know your competition. It is a must to know who you are up against, not so you can necessarily beat them, but so you can know what is being offered by someone else. By knowing the competition, you can customize your products and services to be different and even better than what is offered. Your knowledge of what the outside forces are doing keeps you sharp and on the creative edge at all times.

Keeping up with the competitive Joneses is not a good strategy. Keeping ahead of them is. Your goal is to learn all that you can about the competition and then look for ways to focus on providing for customers what they can’t get elsewhere.

    “We're looking for something where we can make something happen: an industry where the competition is asleep, hasn't taken advantage. It's going to be hard to find another Blockbuster, but that doesn't mean you can't have three good companies growing. The point is, we're going to be busy.”
      --- Wayne Huizenga

It is not important that you keep tabs on the competition everyday, but you should start out with a baseline of what they are all about. Look for where the holes are that are not being filled by your competitors. Find out what you can do to first, keep your current customer base; and second, lure your competition’s customers to your business.

    “Why should we be in such desperate haste to succeed and in such desperate enterprises? If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”
      --- Henry David Thoreau

Be careful not to get caught up into the trap of mimicking your competition. It is easy to study them and see that perhaps what they are doing is something that can make you successful. It is possible to glean some good ideas from competitors, but it is not a good idea to copy their strategy. Stick with your own plan and make it a habit to creatively plan new ways for reaching your particular destination. The exercise of stretching in new directions causes your business to grow and the competition to shrink.

    “If you're a competitive person, that stays with you. You don't stop. You always look over your shoulder.”
      --- Magic Johnson

Advertiser - 2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo

2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 12-15, 2010
Las Vegas, Nevada

Get ready to hit the jackpot this year during the 2010 SGIA Expo (Las Vegas, October 12-15)! Check out the newest equipment, compare machines, ask questions, get information and make purchases only at the Expo. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

You'll see and experience:

Visit for more information.

Feature Articles

Competitive Pricing Strategies

We spoke to Jim Drisler, National Sales Manager at CRC Information Systems; Udi Nachmany, Partnerships and Business Development Manager at Hewlett Packard, HP Scitex Division; and Scott St.Cyr, Principal at Cyrious Software, about some of the most common pricing issues affecting specialty imaging companies.
Read the article...

What New Truck Chassis Regulations Will Mean to You
By Jennifer LeClaire

Discover the pros and cons of the new EPA standards that will eventually impact your business.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Laminators Inc.

Sign Panel Solutions for Any Need

Name your application, we have the solution including: Omega-Bond, a solid-core aluminum composite panel that’s rigid yet lightweight and Alumalite with two painted sides of aluminum sandwiching a corrugated plastic core for added durability and strength. Offered by Laminators Inc. For details, call 877.OMEGA.77 or click here.

Funny Signs

At a Dairy Queen in Georgia:

    "Scream Until Daddy Stops the Car"

Sign in front of bankrupt store:

    "We Undersold Everybody!"

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 12-15, 2010 in Las Vegas
Get ready to hit the jackpot this year during the 2010 SGIA Expo! Check out the newest equipment, compare machines, ask questions, get information and make purchases only at the Expo. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!
Read on...

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...

ADA Signs from CAB Plastics
From applique, to rastor, to photopolymer, we've got your ADA application covered. Our capabilities are large, our services offered are many and our pricing is moderate. Click for more info.
Read on...

Solvent Digital Banner Media from U.S. Banner Corp.
Offering a wide variety of solvent digital banner media, from our economy Coral line to our intermediate Pearl line and our premium Crown line, we offer sizes from 24" to 126" and everything in between. We have 10 oz. semi-gloss , 13 oz. gloss and semi-gloss, 13 oz. smooth double-sided, mesh and 18 oz. heavy duty block-out. We also have Cyclone banner hem tape and the Banner Cyclone table top banner hemmer. Call us at 800-845-5722 for a local distributor in your area!
Read on...

Take-up Reel for your Roland Printer $695.00
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
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  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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