The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 19
Friday October 11, 2010

In this issue:


Learn to Understand

    "Everything that irritates us about others can lead us to an understanding of ourselves."
      --- Carl Jung

Developing a knack for understanding is difficult for some people. Truly, it is one of the most appreciated traits a person can possess, but is allusive for some. Having it creates trust and helps to develop a bond between two people. Webster dictionary defines it as, "a state of cooperative or mutually tolerant relations between people," and "superior power of discernment." No wonder understanding people make great managers and leaders.

    "An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple."
      --- Jay Abraham

But understanding is more than just being mutually tolerant. It is also the power to comprehend things in a simple fashion. It is taking the complex and turning it into something that the average person can grasp. Webster also defines understanding as, "mental process of a person who comprehends; comprehension; personal interpretation," and "knowledge of or familiarity with a particular thing; skill in dealing with or handling something."

So to understand means to discern and to comprehend or to fully appreciate what another is saying, and yet to have a grasp of the subject as well.

    "Wide diversification is only required when investors do not understand what they are doing."
      --- Warren Buffett

When we don't understand something, we tend to either fake it till we make it or we fall back to a level of comfort that doesn't take the place of understanding, but escapes the effort and energy it takes to fully understand.

It seems that once we graduated from school, regardless of the level of education, we gave our brains a break… for life! Sure, we study and know what it takes to make a living, but that tends to be our limits of understanding or forcing ourselves to understand.

    "Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again."
      --- Og Mandino

We all have a selfish side to us. We want to get to the front of the line first. Most of us will stop to help the elderly lady that fell down, but after that, get out of our way. In quieter moments, we may reflect and consider the other person's feelings and try to understand the things going on in their lives, but mostly we are too go, go, go to take the time to understand.

September 11th, 2001 caused a time of understanding. It was a time when family members called family members they hadn't spoken to in a long time. Funerals too will bring out understanding moments causing us to take the time to be understanding. That is one side of understanding: being caring and compassionate.

    "Leaders are made, not born. You learn to become a leader by doing what other excellent leaders have done before you. You become proficient in your job or skill, and then you become proficient at understanding the motivations and behaviors of other people."
      --- Brian Tracy

The other side of understanding is getting knowledge and using it. Using knowledge to perfect a skill and hone a craft and sharpen senses. It is understanding what you do and why you do it.

    "Wisdom is supreme; therefore get wisdom. Though it cost all you have, get understanding."
      --- Proverbs 4:7

Advertiser - 2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo

2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 12-15, 2010
Las Vegas, Nevada

Get ready to hit the jackpot this year during the 2010 SGIA Expo (Las Vegas, October 12-15)! Check out the newest equipment, compare machines, ask questions, get information and make purchases only at the Expo. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!

You'll see and experience:

Visit for more information.

Feature Articles

Stimulating Recovery: Are We Out of the Woods Yet?
By Johnny Duncan

Republicans blame Democrats and Democrats blame Republicans and all the while, someone is leaking to the media that the US is out of the recession. So where are we really?
Read the article...

Pressure Sensitive Films 101
By Jeff Stadelman

As manufacturers, printers and installers work to increase their profitability and build their reputations and customer bases, it is important to master the art of working with all film options available. When it comes to film types and recommendations, installers know what has worked for them in the past and what materials they like working with. They look to print shops for more than printing or packaging the final materials and they want you to provide solutions.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Laminators Inc.

Sign Panel Solutions for Any Need

Name your application, we have the solution including: Omega-Bond, a solid-core aluminum composite panel that’s rigid yet lightweight and Alumalite with two painted sides of aluminum sandwiching a corrugated plastic core for added durability and strength. Offered by Laminators Inc. For details, call 877.OMEGA.77 or click here.

Funny Signs

A sign from a zoo in San Francisco:

    "Do not sit, stand, or lean on zoo fences. If you fall, animals could eat you and that might make them sick. Thank you"

As seen on a apartment trash compactor somewhere in TN:

    "Caution: This Machine Has No Brain. Use Your Own!"

At a street crossing in Chicago:

    "Blind Persons Cross Here"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

EngraveLab, The Professional Engraver's Choice
Just released, Engravelab V8! More power, less cost for your rotary and laser engraving software. With more installed users than any other engraving software out there, EngraveLab has not only added a whole set of new, easy to use features but also increased it’s production speed by a factor of 2 with new, ultra-efficient fill routines. GET JOBS DONE FASTER!
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

A Cool New Green Product—Omega TerraMax™
Made from 100% recyclable materials, Omega TerraMax is officially recognized as one of the coolest green products by 2010 ISA. Ideal for interior digital print applications including signage, point of purchase, displays, and kiosks. Offered by Laminators Inc. For free samples, call 877.OMEGA.77 or click above.
Read on...

Vinyl Application Tools
Apply pressure sensitive vinyl up to 62'' wide without bubbles or wrinkles. Apply transfer tape, laminate and mount with the same tool. Saves space and time and is easy to use.
Read on...

2010 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 12-15, 2010 in Las Vegas
Get ready to hit the jackpot this year during the 2010 SGIA Expo! Check out the newest equipment, compare machines, ask questions, get information and make purchases only at the Expo. Graphic or garment, digital or screen, finishing and installation solutions - the Expo is the only place to see it all!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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