The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 20
Friday October 15, 2010

In this issue:


Rumor Has It

    "I told my mother-in-law that my house was her house, and she said, "Get the hell off my property."
      --- Joan Rivers

An acquaintance confessed to me that he has some problems going on at his business: The secretary is sleeping with the foreman and both are married to other people; the warehouse folks are "sloppy, no-good slackers;" and the accounts receivables have not been receivable. He also said that his business is suffering and he is considering selling it now before any potential buyers find out about the internal problems.

As I mentioned, this person is an acquaintance, not a friend, so there is no need to confide in me about his business issues. I don't see any reason why he should be airing his dirty laundry for me to see. In fact, it is harmful for any business to publish their in-house business. It is not for publication--- not for all to see.

    "There will be no whitewash in the White House."
      --- Richard M. Nixon

Recently, President Obama asked the United Nations Human Rights Council to investigate the new immigration law in Arizona. Regardless of where one's opinion is on the immigration law, it is still a matter that many believe should stay within our borders and not decided by other countries. In other words, keep it in our house and let's resolve it our way. The fury over this issue is escalating daily.

Just as an issue of such significance can get many American's blood boiling, so too can leaks of your in-house business matters cause turmoil in your business and in your community.

    "To be successful, you have to have your heart in your business, and your business in your heart."
      --- Thomas Watson, Sr.

One of the first rules of a secure business, from a protecting-your-intellectual-property point of view, is to teach team members to hold their tongues. It was hard enough in the days before social networking, but even tougher now. Employees who take photos of friends in the warehouse playing pranks and then posting them on Facebook and team members who talk shop outside of the office are just a couple examples of how businesses allow their business to become everyone's business.

    "The best way to divulge a secret is to tell someone not to say anything about it."
      --- Charles Fleischer

Sharing business challenges or best practices in a networking setting or as a way to illustrate your company's strength is different from divulging the inner workings of your organization that includes the good, bad, and ugly. When this happens, a business loses the confidence of whoever the audience is. The message then spreads through the gossip lines and before long, a company is deemed unfit for service.

Begin this week to close all gaps of gossip in your organization. Consider the steps to take to make this happen. Some of these may include a gossip policy for your business (they do exist), tightening security of proprietary information by developing an Internet policy, stopping all company-wide rumors before they escalate outside of the castle walls, and communicating to all that what happens in the business, stays in the business.

    "What is told in the ear of a man is often heard 100 miles away."
      --- Chinese Proverb



The Epson Stylus® Pro GS6000 produces the industry's widest color gamut - with eight individual colors - for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company. To learn more about the way solvent printing should be, visit

Feature Articles

Environmental Marketing - What Constitutes a 'Green' Claim?
By Marcia Y. Kinter

Environmental marketing terms are proliferating. What does it take to make a substantiated 'green' claim about either your facility or your product? Step inside to find out!
Read the article...

A Closer Look at Graphics Installers
By Dan Marx

For many graphic projects, installation is the final, critical step toward a successful result. Many graphic producers utilize the skills and expertise of Professional Decal Application Alliance (PDAA) installers to complete a broad range of installations. To learn more about these installers and the services they provide, Dan Marx, Managing Editor of the SGIA Journal, interviewed three PDAA Master Certified Installers: Rob Ivers of Rob Ivers, Inc., Pete Kouchis of VisuCom Graphics and Rick Stemmler of Creative Sign Resources.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

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Funny Signs

Ski lift sign in Colorado:

    "Going beyond this point may result in death and/or loss of skiing privileges"

In a French Hotel:

    "A sports jacket may be worn to dinner, but no trouser"

Seen on an electrical appliance store in Spokane, WA:

    "Go modern! Go gas! Go BOOM!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Saw Trax Panel Saws for Your Sign Shop
Combo cutting machines are simply the only choice for Sign Shops. They cut all materials used in sign shops. It's Faster, Accurate, Cleaner, Easier, Safer. Five cutting options to choose from...Makita 15 amp saw, Scoring Razor Knife, ACM/DiBond rolling shear, Floating Router & Floating Freedom Saw. Check it out now.
Read on...

Get the Help You Need To Resolve Local Sign Code Issues
The SGIA announces a new member benefit that could help you resolve local sign code issues and educate communities about the value of exterior graphics produced by specialty imagers. SGIA is partnering with David L. Williamson of The Visual Information Group LLC (VIG). Corporate members can receive an initial complementary consultation. After this initial consultation, members will receive a discount on additional or continuing VIG services related to sign code issues. Learn about how SGIA's Sign Code Partnership can help you resolve local sign code issues at
Read on...

Epson Stylus® Pro GS6000 produces the industry’s widest color gamut for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability and maintenance while having less impact on the environment and worker health. Learn more at
Read on...

'New' Sign Shop Tools Catalog download. A must for all Sign and Digital shops!
Check out these great deals and other additional specials from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
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- Wishing you much success,

  Sean Scott
  Managing Editor

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