The Online Magazine For The Sign Trade
e-NewsLetter Volume 11 Issue 21
Monday Novemer 1, 2010

In this issue:


Plan to Plan

    "When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal."
      --- Napoleon Hill

Planning has always been a chore that I've come to respect more and more as time goes by. In the past, it was a dreaded thing because the return on investment was not seen immediately. There was no instant gratification so there was no desire to complete the task. With age is supposed to come wisdom, so perhaps that is why the reward is more recognizable… if I can wait!

    "You can't overestimate the need to plan and prepare. In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!"
      --- Chris Corrigan

Planning is a process that helps keep personal and business goals in view. It is a tool that can keep a business on track and that can include contingencies for obstacles. Planning makes the path to success a little easier. It smoothes out the rough edges of the journey and provides direction for decisions when forks in the road are encountered.

But planning is not easy. It takes time and requires flexing the brain a little. Time management experts believe that the best time for daily planning is the night before, and the best time for year-long plans is the year before, and for five year planning, is right now. Developing the habit of planning is usually not easy because it goes against our natural resolve of giving our business all of our attention and energy first.

    "The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand."
      --- Sun Tzu

We all know the importance of planning. We know how it can increase our chances of success and how, if we follow a plan, we free up time to be more creative and provide better products and services. Planning also frees up more time to plan which begins the whole cycle again. Our problem is not believing that it works, but actually implementing it.

    "Life is full of uncertainties. Future investment earnings and interest and inflation rates are not known to anybody. However, I can guarantee you one thing. Those who put an investment program in place will have a lot more money when they come to retire than those who never get around to it."
      --- Noel Whittaker

There is no secret to doing it except to just do it. There are some basics to planning though and if you follow these, it might help you in your planning time.

First, you need to analyze your situation or business. Look for areas that you would like to see improvement. Then, establish goals that you would like to reach. What is it that you would like to accomplish or see happen. Next, establish strategies to reach those goals and put the strategy in writing. And finally, celebrate your successes!

Planning takes time, but try to ease the pain. Commit to only 10 minutes a day of planning at first. Or, 10 minutes per week. Whatever you decide, act now so that you can plan for a successful business and life.

    "If you don't have daily objectives, you qualify as a dreamer."
      --- Zig Ziglar



The Epson Stylus® Pro GS6000 produces the industry's widest color gamut - with eight individual colors - for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company. To learn more about the way solvent printing should be, visit

Feature Articles

One Times Square Revisions: Signage in the crossroads of the world through the years
By Louis M Brill

If any building was to be dedicated as homage to sign displays, honors could easily point to One Times Square. It stands tall not only in height, but also throughout its 100 plus year history with its influence on iconic advertising, on sign displays, with its vinyl and electronic billboards and its timeless metaphors, all wedded to the building from top (the annual New Year's Eve ball drop) to the bottom (the news zipper wrapped around the building's base).
Read the article...

Romancing the Stone Cold Customer in the New Economy
By Vince DiCecco

How exactly does the new, post-recession customer behave? How might specialty graphics business owners woo them? These are questions every wise entrepreneur must consider. The nature of decision making for potential buyers seems to have changed forever. Customers will still buy from people they like, trust and with whom it is convenient to do business.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Sign World INT'L by the USSC

Sign World INT'L 2010 in Atlantic City, NJ December 2-4, 2010 - by United States Sign Council

On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey. On site you can enter to win a 2 night stay in Atlantic City, a $300 dinner & $200 gift card to the walk in Atlantic City on Saturday. Must be present to win. For more info on Sign World INT'L 2010 click here.

Funny Signs

In a Hong Kong supermarket:

    "For your convenience, we recommend courageous, efficient self-service"

In the window of a Travel Agency:

    "Please Go Away!"

On an Atlantic City hotel restaurant:

    "Have your next affair here!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Economical Omega-Bond™
With a 3mm solid-core aluminum composite panel, Omega-Bond is an economical choice for a range of applications, including digital printing. Use it for interior and exterior signage, POP displays, exhibits, billboards, fascias, canopies, and scoreboards. Offered by Laminators Inc. For details, call 877.OMEGA.77 or click here.
Read on...

Over 50% Off FlexiSIGN-PRO 10 Upgrade from PRO 8.6 for PC
CiberSupply is offering FlexiSIGN-PRO version 10.0 upgrade from PRO 8.6 for PC at 50% OFF through December 31, 2010. CiberSupply is your resource for sales and support of all Flexi and PhotoPrint Products. This includes Full Versions, Upgrades, Optional Upgrade Tools, Bad Wrap, Custom Fills, Fonts, Color Profiling and more. Also, buy a full version of Flexi PRO 10 for PC and get a Flexi DESIGNER 10 for FREE! Call us today to discuss your Flexi software needs, 1-877-602-4237.
Read on...

SignWorld INT'L 2010 in Atlantic City, NJ December 2-4, 2010 - by United States Sign Council
On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey. Enter to win a 2 night stay in Atlantic City, a $300 dinner & $200 gift card to the walk in Atlantic City on Saturday. Must be present to win.
Read on...

Vinyl Application Tools
Apply pressure sensitive vinyl up to 62'' wide without bubbles or wrinkles. Apply transfer tape, laminate and mount with the same tool. Saves space and time and is easy to use.
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1'' x 1'' all the way up to full 48'' x 96'' sheets. Come see what we can do, click above.
Read on...

Saw Trax Panel Saws for Your Sign Shop
Combo cutting machines are simply the only choice for Sign Shops. They cut all materials used in sign shops. It's Faster, Accurate, Cleaner, Easier, Safer. Five cutting options to choose from...Makita 15 amp saw, Scoring Razor Knife, ACM/DiBond rolling shear, Floating Router & Floating Freedom Saw. Check it out now.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Laminators Inc.:
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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