The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 2
Monday January 17, 2011

In this issue:


Take the Brake Off!

    "I learned to embrace risk, as long as it was well thought out and, in a worst-case scenario, I'd still land on my feet."
      --- Eli Broad

It's a scary world out there, especially if you are running a business. So much depends on your next move, your next decision. What if your next agreement or action causes everything to crumble? What if that project doesn't get completed by the stated deadline? What if that customer doesn't pay the agreed remaining fifty percent?

All kinds of "ifs" are attached to your business decisions, yet we still move forward. The reason is simple, business people are risk takers. If we weren't, we would play it safe and not even venture out on our own. We will remain where it is warm and safe and where the big, bad wolf can't find us.

    "I think that only daring speculation can lead us further and not accumulation of facts."
      --- Albert Einstein

It is the fool-hearted that ventures into the unknown without a plan of action or a course to follow. Risk taking by entrepreneurs is not that kind of dumb risk, but knowing the consequences of each move and anticipating a plan of action. It is like a chess match. The smart players are planning the next move even before taking one. They are foreseeing dangers and making preparations for them.

    "I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."
      --- Brian Tracy

To put forth the effort of planning is energy zapping. It takes patience and time and more patience, but it is worth every bit of it. Risk taking and planning is like oil and water to some people. It is hard to see how risks are risks when planning is involved. Actually, planning is required for risk taking for the successful business person. It is through planning that the risks are examined and only after acknowledgement of the risks does the smart player move forward.

    "Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing."
      --- Helen Keller

For some, the hesitancy occurs at the acknowledgement point of the risks involved. It becomes a reason for paralysis which leads to more analyzing and then more paralysis. Eventually, the decision is made not to decide or take action on a project and success is thwarted.

The secret, (and more people are discovering this), is to simply move --- take action! Get going! Brian Tracy, in his book Thinking Big, found that when thousands of successful people were interviewed as to their success, all them stated that the key is to examine the risks and then get moving. Don't examine over and over again. Know your abilities, believe in your confidence, and take action. It is easier to steer a moving vehicle than one with the parking brake on.

Take the brake off and get moving.

    "There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
      --- John F. Kennedy

Advertiser - ISA International Sign Expo 2011

Make a Lasting Impression. Attend ISA International Sign Expo 2011.

Sign industry professionals from nearly 90 countries will meet in Las Vegas, NV to experience the world’s best sign show.

Join more than 17,000 of your colleagues and discover new ideas and future trends that will drive the growth of the global sign industry and your business.

You will see the latest sign products, services, materials and technologies on the trade show floor. Make meaningful connections with manufacturers and suppliers and share stories and strategies with your peers at lively networking events.

Take advantage of all ISA International Sign Expo 2011 has to offer. Register today.

ISA International Sign Expo 2011
Education & Networking Events: April 27-30, 2011
Trade Show: April 28-30, 2011
Las Vegas, Nevada
Mandalay Bay Convention Center

Feature Articles

One Times Square: A Global Icon Marks Time - 2003-2010, Part III
By Louis M. Brill

In this third and final part of One Times Square, we examine even more of the fascinating, ever-evolving changes to this iconic landmark and how technology plays a very interesting and important role.
Read the article...

Using Pencil Selling to Close More Digital Sign Deals
By Randy Rogers

Some prefer to call it a return on investment (R.O.I.) analysis. I still call it pencil selling. It's the art of taking a prospect through the mathematical process of understanding how the cost of what they're buying is justified by its return.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now



The Epson Stylus® Pro GS6000 produces the industry's widest color gamut - with eight individual colors - for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company. To learn more about the way solvent printing should be, visit

Funny Signs

Found in a Skeeters Restaurant in Gainesville, FL:

    "Helen Waite is now in charge of all rush orders. If you are in a hurry, just go to Helen Waite"

Seen in a Red Bones Restaurant in Chesapeake, VA (from Autumn of Action Graphics and Signs):

    "Tippin is not a city in China"

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Printable Specialty Outdoor Vinyl Films
Creative Film Corp has 3-5 year outdoor durable specialty vinyl films for ink jet solvent, eco solvent, latex, and UV printers. Creative Film Corp offers patterns like iridescent, metal, holographic, lens, translucent, and opaque graphic films that are smooth to the touch and come with an adhesive back.
Read on...

SGIA's new Business Development Conference - May 11-12, 2011 in Denver, Colorado
Held at the Sheraton Denver Downtown Hotel - the focus will be on opportunities to move up the supply chain and improve imagers' competitive position in the retail sector. Including a mix of expert presentations, panel discussions and in-depth case studies focused on how companies can best position themselves for success in this sector.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 67 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Hem Your Printed Banners Fast and With Ease using the Banner Cyclone!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Now on sale for a limited time for only $3695. Come get your hem on!
Read on...

ADA Signs from CAB Plastics
From applique, to rastor, to photopolymer, we've got your ADA application covered. Our capabilities are large, our services offered are many and our pricing is moderate. Click for more info.
Read on...

Better signs start with better ink adhesion…take the Gerber Challenge!
GerberCAT Ink™ adheres to Coroplast™ and resists scratching, cracking, chipping and chemicals better than any traditional UV ink.
'The Gerber CAT UV is very reliable and we can run it all the time. We now run large jobs on thousands of pieces of Coroplast™, because of the CAT UV’s ability to print directly onto the substrate, we’ve lowered our labor and materials costs. Now we can compete with wholesalers.'
Jack Codron, FASTSIGNS Orlando, Florida

Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
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- Wishing you much success,

  Sean Scott
  Managing Editor

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