The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 3
Tuesday February 1, 2011

In this issue:


Getting Fired Up

    "Go as far as you can see; when you get there, you'll be able to see farther."
      --- J.P. Morgan

Now that 2011 is in full swing, we should probably be fully aware of what we intend to accomplish this year. Of course, we've made plans, goals, resolutions, or whatever you want to call them, to guide us toward our destination. We are keeping track of our progress, right? Perhaps a step back in time to when we would receive progress reports from school might help us to remember the importance of this timely checkup.

For some, it is not that we lack a mental wish list of the things we would like to accomplish in life, either with our business or personal success, but it is the lack of motivation. The something or someone to give us a good swift kick in the pants to get us going.

    "Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."
      --- Dale Carnegie

Some "experts" have predicted that we are out of the labeled recession that began in 2008 and are in the upswing mode in most markets. For some, that reality might not be felt yet. While it is easy to say, "Adapt a more positive mental attitude! Pick yourself up, dust yourself off, and start all over again," actually getting up the momentum can be quite a challenge.

    "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
      --- Ray Kroc

While researching the lives of successful business people, writers of biographies have found that the majority of those who made it big always worked from a passion for something. Colonel Sanders wanted to make the best fried chicken. Andrew Carnegie wanted to provide the best in steel. Howard Schultz wanted to bring great coffee to the masses, and on and on it goes down the list of the greats.

Working for providing the best of whatever it is that you provide is the best shortcut to success. Reading updates in your field, teaching others your craft, and vowing to be the best, or at least in the top 10% in your field, are all great techniques that you can use to get to the top.

    "I've always found that the speed of the boss is the speed of the team."
      --- Lee Iacocca

The good news about motivational people is that they are carriers of a contagious bug. When you are on fire and passionate about your work, those around tend to warm up as well. In the 80s book, Leadership Secrets of Attila the Hun, Wess Roberts states that when Attila came to the campfire wearing a certain outfit, his followers then began wearing the same. They followed the actions of the leader. So too, your actions are being watched and emulated by your team members.

    "Repetition makes reputation and reputation makes customers."
      --- Elizabeth Arden

Get moving this week toward achieving one of your goals. Take positive action in your business and keep repeating those things that work. Once you find your groove, stay in it and keep on truckin'.

Advertiser - ISA International Sign Expo 2011

What Happens in Vegas...Grows Your Business! Attend ISA International Sign Expo 2011.

Sign industry professionals from nearly 90 countries will meet in Las Vegas, NV to experience the world's best sign show. Here's what you can look forward to:

  • High-Impact Education - ISA's Sign Academy education sessions connect you to the best and brightest in the industry. Plus, you earn PDUs for each session you attend.
  • Unparalleled Buying Opportunities – With more than 1,900 exhibit booths you're certain to find cutting-edge products and proven solutions.
  • Find What's New – The New and Green Product Showcases highlight the latest innovations and green products that will make an impact on the industry for years to come. This is your chance to get ahead of what's next.

Don’t miss your opportunity to move your career and your business forward. Register today.

ISA International Sign Expo 2011
Education & Networking Events: April 27-30, 2011
Trade Show: April 28-30, 2011
Las Vegas, Nevada
Mandalay Bay Convention Center

Feature Articles

What is Driving LED Cabinet Lighting?
By Fritz Meyne, Jr

What is pushing LEDs into the sign cabinets your business sells? Is it LEEDS, 'going green,' the end user, or you?
Read the article...

Mysterious Art of Electric Sign Pricing
By Scott St.Cyr

This article will discuss techniques commonly used in pricing electric signage such as illuminated box signs, channel letters, pylon signs, and neon. While some smaller companies will use area (a.k.a. rule-of-thumb pricing), the vast majority of electric sign companies all use the same technique: Cost-Plus pricing.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

At an auto body shop somewhere near Tallahassee:

    "May we have the next dents?"

In an auto repair shop in Rochester, NY:

    "While you wait for the man in charge, why not talk to the woman who knows what's' going on"

Seen in Grants Pass, Oregon:

    "Don't waste your your windshield before it's toast"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Saw Trax Panel Saws for Your Sign Shop
Combo cutting machines are simply the only choice for Sign Shops. They cut all materials used in sign shops. It's Faster, Accurate, Cleaner, Easier, Safer. Five cutting options to choose from...Makita 15 amp saw, Scoring Razor Knife, ACM/DiBond rolling shear, Floating Router & Floating Freedom Saw. Check it out now.
Read on...

New SignLab Version 9 - More Than Just New Features for Signmakers.
True value to our existing upgrading customers and unmatched sign software features to new customers. SignLab 9 provides streamlined workflows that Signmakers specified, and new processing speeds that are faster than anything the market has seen to date. Extremely large bitmap files are not only processed faster during the design application but also during the entire RIP process for either print or print and cut output.
Read on...

Need Service For Your Mimaki, Roland, Mutoh, HP DesignJet, Colorspan, or almost any other wide format printer or laminator? Contact GrafxNetwork!
We offer an unmatched array of services through our nationwide technical service network. Repairs, preventive maintenance, installations, software and hardware training, moving and logistics are only a few of the many services we offer. We can help you buy or sell equipment too! INDEPENDENT SERVICE TECHNICIANS - contact us for the many benefits of being a GrafxNetwork member.
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1'' x 1'' all the way up to full 48'' x 96'' sheets. Come see what we can do, click above.
Read on...

Vinyl Application Tools
Apply pressure sensitive vinyl up to 62'' wide without bubbles or wrinkles. Apply transfer tape, laminate and mount with the same tool. Saves space and time and is easy to use.
Read on...

Printable Specialty Outdoor Vinyl Films
Creative Film Corp has 3-5 year outdoor durable specialty vinyl films for ink jet solvent, eco solvent, latex, and UV printers. Creative Film Corp offers patterns like iridescent, metal, holographic, lens, translucent, and opaque graphic films that are smooth to the touch and come with an adhesive back.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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