The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 4
Tuesday February 15, 2011

In this issue:


Vision Plan

    "All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dream with open eyes to make it possible."
      --- T.E. Lawrence

John Maxwell, the speaker, writer and expert on leadership, when addressing leaders, states that leaders need to understand the fundamental principle of leadership: what must precede how. Leaders have to define where they're going before they begin to move.

Seeing the vision clearly requires your effort. Clear visions only come into focus through sustained effort and include asking questions to yourself such as, what are my deeply felt concerns? What are my values? What strengths do I have? How have my experiences shaped me? These questions uncover how we are wired and what we hold dear in life.

Once the vision starts to come together in your mind, share it with the key people in your life. These relationships will refine your vision. As the vision crystallizes, surround yourself with inspirational resources (books, movies, paintings). In the early stages visions must be stoked, and resources stir up the passion behind them.

    "Obstacles are those frightful things you see when you take your eyes off your goal."
      --- Henry Ford

Seeing the vision clearly specifies your direction. Maxwell says that a leader's vision acts like a transmitted satellite image; the signal strength of the vision diminishes the further away it gets from the source. As your vision spreads throughout the organization, it will fade. Thus, the more people you rely on to support your vision, the clearer it must be. A powerful vision must have sharp enough resolution that even when weakened it remains easily identifiable.

    "Keep yourself clean and bright; you are the window through which you must see the world."
      --- George Bernard Shaw

Seeing the vision clearly determines your priorities. Every leader has limitations: limited time, limited resources, and limited energy. As such, nobody can have it all in life. In light of our limitations, we each have to make sacrifices and scale back the scope of our ambitions. Seeing the vision clearly helps us to prioritize which opportunities to bypass and which activities deserve our dedication.

The choices we make either draw us closer to our vision or push us farther away from it. If we're unsure of the vision, then we won't know how to make decisions that carry us in the right direction. Clear vision illuminates the path in front of us as we select which roads to travel down in life.

    "The eye sees only what the mind is prepared to comprehend."
      --- Henri Bergson

Begin today developing your vision skills. Clean the lenses and the windows in your life and start to see the clearer, larger picture. With a clear vision, others will trust and follow the course that you lay out for your business.

Advertiser - ISA International Sign Expo 2011

What Happens in Vegas...Grows Your Business! Attend ISA International Sign Expo 2011.

Sign industry professionals from nearly 90 countries will meet in Las Vegas, NV to experience the world's best sign show. Here's what you can look forward to:

  • High-Impact Education - ISA's Sign Academy education sessions connect you to the best and brightest in the industry. Plus, you earn PDUs for each session you attend.
  • Unparalleled Buying Opportunities – With more than 1,900 exhibit booths you're certain to find cutting-edge products and proven solutions.
  • Find What's New – The New and Green Product Showcases highlight the latest innovations and green products that will make an impact on the industry for years to come. This is your chance to get ahead of what's next.

Don’t miss your opportunity to move your career and your business forward. Register today.

ISA International Sign Expo 2011
Education & Networking Events: April 27-30, 2011
Trade Show: April 28-30, 2011
Las Vegas, Nevada
Mandalay Bay Convention Center

Feature Articles

Displax and Optimus: Pushing Clicks & Bricks into 21st Century Retail
By Louis M Brill

In a dramatic approach to incorporating both clicks and bricks under a single rooftop, Optimus, a leading Portuguese telecom company opened a revolutionary retail concept store in Portugal where digital signage became the centerpiece of connecting customers to its brand and its products. Read on...
Read the article...

Beyond Rigids: Advice for the New World of UV-Curable Printing
By Jennifer Chagnon

The increasing flexibility afforded by UV-curable printing combined with its environmental advantages have led to the creation of sign applications, which have traditionally only been realistic solutions for water-based and solvent/eco solvent devices.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On a sign in a convenience store in Sacramento CA:

    "Golden, Ripe, Boneless Bananas, 39 Cents A Pound"

At a 24-hour gym in New Jersey:

    "When the Aliens Come, They're Going to Eat the Fatties First!"

On a conservation poster somewhere in Washington DC:

    "Save Energy! How would you like it if someone turned you on and then left?"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...

3M Brushed-metal-finish Films
3M’s Graphics Market Center introduces brushed-metal-finish films to its Scotchprint® 1080 wrap film series. Offerings include aluminum, titanium, steel, blue-steel and gold. The removable, cast films are designed for vehicle wraps and details that don’t require graphic protection. The pressure-activated adhesive enables the substrate to slide and be repositioned until firm pressure is applied, and the air-release channels provide fast, easy and nearly bubble-free installations, the company reports.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2011
The International Sign Association’s International Sign Expo returns to Las Vegas, Nevada, April 27–30, 2011, with the latest sign trends and technologies driving the growth of the visual communications industry
Read on...

Saw Trax Panel Saws for Your Sign Shop
Combo cutting machines are simply the only choice for Sign Shops. They cut all materials used in sign shops. It's Faster, Accurate, Cleaner, Easier, Safer. Five cutting options to choose from...Makita 15 amp saw, Scoring Razor Knife, ACM/DiBond rolling shear, Floating Router & Floating Freedom Saw. Check it out now.
Read on...

New SignLab Version 9 - More Than Just New Features for Signmakers.
True value to our existing upgrading customers and unmatched sign software features to new customers. SignLab 9 provides streamlined workflows that Signmakers specified, and new processing speeds that are faster than anything the market has seen to date. Extremely large bitmap files are not only processed faster during the design application but also during the entire RIP process for either print or print and cut output.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
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  International Sign Association (ISA):
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  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

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- Wishing you much success,

  Sean Scott
  Managing Editor

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