The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 6
Tuesday March 15, 2011

In this issue:


First Things First

    "I learned that we can do anything, but we can't do least not at the same time. So think of your priorities not in terms of what activities you do, but when you do them. Timing is everything."
      --- Dan Millman

How often we are called away from the main thing to address a trifle thing. We all do it and while doing it, we believe we are making a significant difference in our day of business. We see these little fires that need dousing as priorities when in fact we are creating more pressure and urgency on the "main thing."

Getting past these obstacles is not easy. The only way for some of us to release the temptation to swat at these small gnats is to have a plan of action to follow --- a system for handling our daily activities.

    "Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale."
      --- Zig Ziglar

During major catastrophes such as hurricanes, terrorist attacks, tornadoes, and war confrontations, rescue workers use a system known as S.T.A.R.T. which stands for Simple Triage, Rapid Treatment, a system that rescuers follow in mass casualty incidents to determine which victims receive immediate treatment and care and which ones are labeled as deceased.

The system helps to take all emotions out of determining who lives and who is left as dead. It uses colors like red for immediate care, yellow for delayed care, green as walking wounded, and black as dead.

    "Don't be a time manager, be a priority manager. Cut your major goals into bite-sized pieces. Each small priority or requirement on the way to the ultimate goal becomes a mini goal in itself."
      --- Dennis Waitley

We can also apply a system like S.T.A.R.T. to help us prioritize our day. Such a system will help us to take all emotion out of play and allow us to see tasks as those that need our attention right now (red) , those that can wait (green and yellow), and those that we don't need to fool with, (black).

The system we choose to use is really up to us. It makes no difference what system we use as long as it is one that we follow and one that keeps us on track to get the important tasks completed first without regard to who is yelling the loudest or to what is on fire.

    "You can't move so fast that you try to change the mores faster than people can accept it. That doesn't mean you do nothing, but it means that you do the things that need to be done according to priority."
      --- Eleanor Roosevelt

If we were to analyze our day, we will probably find that we are spending way too much time on trying to resuscitate the dead and little time on helping those who have a chance to live. Whether it is the Franklin/Covey system, or a Daytimer system, be sure to implement one today. You can address the issue of tweaking it as you go, but the idea is to start now so that you can get the things done that propel your business forward without being interrupted with items that impede your progress.

    "The heavens themselves, the planets and this centre observe degree, priority and place."
      --- William Shakespeare

Prioritize your day before the day begins. Some successful business people prioritize the day or night before so that they have a roadmap to follow the next day. Use a similar system to help you to focus on your priorities of the day.

Advertiser - ISA International Sign Expo 2011

Itís Not too Late to Make a Lasting Impression.
Attend the ISA International Sign Expo.

Whatever your business need, the ISA International Sign Expo has your solution. The largest sign show in the world, with more than 1,900 exhibit booths, gives you up-close and personal access to live demos of the latest products from leading manufacturers and suppliers. You will find your next big idea in Las Vegas. 17,000+ attendees canít be wrong!
Register today.

ISA International Sign Expo 2011
Education & Networking Events: April 27-30, 2011
Trade Show: April 28-30, 2011
Las Vegas, Nevada
Mandalay Bay Convention Center

Feature Articles

Maximizing Digital: Print-and-Cut Heat Transfers
By Josh Ellsworth

Digital means many things to different decorators. As a term in our industry, it is commonly associated with the boom in either wide-format digital print imaging or with direct-on-garment printing. Either way, digital is leading-edge and contains many technologies. One key technology with multiple uses is the digital print-and-cut process for fabric embellishment.
Read the article...

New Model Sign Code for Municipalities Created by the United States Sign Council
By Rick Crawford

The USSC Model Sign Code represents the culmination of over 14 years of research on the design characteristics of On-Premise Signs to help municipalities incorporate sound and tested principles into practical Sign Ordinances.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - American Sign Museum

Sign Museum Auction Goes On-Line April 1st
By going on-line, the entire sign and imaging industry can now participate.

Bidding starts at 12 midnight Eastern Standard Time on April 1, 2011 and continues for 30 days and nights, ending on Saturday, April 30 at 3:00 pm Pacific Standard Time. Those attending the ISA SIGN EXPO show in Las Vegas, can get in their last-minute bids on-site at the museumís booth (#3317). Donít wait for the show, but make sure you mark your calendar. Visit:

Funny Signs

At an Optometrist's Office:

    "If you don't see what you're looking for, you've come to the right place"

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

Sign on the back of another Septic Tank Truck:

    "Caution - This Truck is full of Political Promises"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Get Your Free Trade Show Pass to the ISA International Sign Expo 2011
The International Sign Associationís International Sign Expo returns to Las Vegas, Nevada, April 27Ė30, 2011, with the latest sign trends and technologies driving the growth of the visual communications industry
Read on...

SGIA's new Business Development Conference - May 11-12, 2011 in Denver, Colorado
Held at the Sheraton Denver Downtown Hotel - the focus will be on opportunities to move up the supply chain and improve imagers' competitive position in the retail sector. Including a mix of expert presentations, panel discussions and in-depth case studies focused on how companies can best position themselves for success in this sector.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 67 years of experience, the Braille-Tacô Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Transparent and Opaque Films Are Easy with Easy Color from Creative Film Corp.
Just lay the transparent film over a metalized finish to realistically simulate the look of colored metal. The opaque films are high gloss and are also available in fluorescent colors. Easy Color offers endless possibilities to develop a stunning concept that will be unique to your product.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
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  Estimate Software:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

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- Wishing you much success,

  Sean Scott
  Managing Editor

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