SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 8
Monday May 2, 2011

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In this issue:


Product Showcases


Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at www.usbanner.com, by clicking above.
Read on...


3M Offers 7-year Warranty for Vertical Surface Applications, New 3M Scotchcal Overlaminate 8528
3M Commercial Graphics (St. Paul, MN) is presenting its 8528 Scotchcal glossy overlaminate. The topcoat is designed to withstand such environmental conditions as UV rays, extreme temperatures, acid dew and other conditions common in dense, urban areas. The 2-mil, cast material provides excellent conformability and dimensional stability, the company reports, and is designed for us with solvent, latex and UV inks. 3M offers a two-year warranty for horizontal-surface applications, and seven years for vertical surfaces.
Read on...


Print Ready Wraps: Custom Designed Vehicle Wraps Ready for you to Print!
We provide you, our customer with professionally designed and print-ready wraps for vehicles, boats, trailers & more. With our expertise at your disposal, you will automatically have a winning team and the sales advantage you've been waiting for!
Read on...


Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...


3M Brushed-metal-finish Films
3M’s Graphics Market Center introduces brushed-metal-finish films to its Scotchprint® 1080 wrap film series. Offerings include aluminum, titanium, steel, blue-steel and gold. The removable, cast films are designed for vehicle wraps and details that don’t require graphic protection. The pressure-activated adhesive enables the substrate to slide and be repositioned until firm pressure is applied, and the air-release channels provide fast, easy and nearly bubble-free installations, the company reports.
Read on...



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Call or email for more details: 888-350-3357 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out here...
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WORK: More Than a Four-Letter Word

    "I feel sorry for the person who can't get genuinely excited about his work. Not only will he never be satisfied, but he will never achieve anything worthwhile."
      --- Walter Chrysler

We've probably all experienced it. That dreaded moment of being served by someone who doesn't really care to be serving: that employee at the restaurant, doctor's office, car dealership, driver's license bureau (in every location throughout the US!), retail store, and veterinarian clinic. There are over a hundred more locations I'm sure we can come up with, but you know what I'm talking about. It is that lack of service that you get that makes you feel like you are putting someone out to even be at their place of business.

The problem usually boils down to four reasons: 1.) Poor hiring on the part of the owner or manager; 2.) Poor training on the part of the owner or manager; 3.) Poor "upbringing" on the part of the parents of the employee; and 4.) A combination of all three.

    "Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs."
      --- Peter Drucker

We all have our own examples of poor customer service. One that comes to mind is a recent trip to the doctor's office for the flu. The receptionist that greets patients is seated to the right of the front entrance. She must have missed her greeting training when it was offered because I didn't get even a grunt from her. In fact, she didn't even look up to see if I was carrying a weapon, let alone make eye contact with me. She had so many piercings she looked like she had fallen into a tackle box. She was visibly irritated that I had made it to their office for treatment. She huffed and moaned when I finally announced that I was there for my appointment.

I later phoned the office manager to let her know about this employee and she told me that off the record, the receptionist is a family member of one of the doctors. I told her that both the receptionist and the doctor should be fired. I don't think that happened.

    "The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense."
      --- Thomas Edison

Although poor customer service can be blamed on a certain generation, it is becoming common among all age groups. Some studies lean toward blaming our tech society and going so far as to suggest that because of ease and convenience that technology has brought us, people have become lazy and uninterested in the dirty word W.O.R.K.

    "Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing."
      ---- BC Forbes

Instilling in children at a young age the importance of work goes a long way in helping in later stages of life. While some twenty-somethings and even fifty-somethings might not understand the concept of "don't work, don't eat," it can still be taught. Employers must battle government handouts and "I have rights!," obstacles, but it can be done.

Explaining your Vision and Mission statements to your team members and showing how each component of your business plays a role in reaching business goals, and hence, business profits, can go a long way in instilling the good ole fashioned hard work ethic.

    "Don't waste life in doubts and fears; spend yourself on the work before you, well assured that the right performance of this hour's duties will be the best preparation for the hours and ages that will follow it."
      --- Ralph Waldo Emerson


Advertiser - SGIA's Business Development Conference

SGIA's new Business Development Conference -
May 11-12, 2011 in Denver, Colorado

Held at the Sheraton Denver Downtown Hotel - the focus will be on opportunities to move up the supply chain and improve imagers' competitive position in the retail sector. Including a mix of expert presentations, panel discussions and in-depth case studies focused on how companies can best position themselves for success in this sector.

For more info:

http://www.sgia.org


Feature Articles

Decoration Diversification Increases Service To Your Existing Customers
By Jimmy Lamb

Are you looking for an untapped gold mine of business? Most likely, your current customers have needs that you can't fulfill with your current decoration capabilities. Most shops only offer one form of decoration, while the average customer has more than one decorating need.
Read the article...


Barclays Bank Lights up Times Square Skyline
By Louis M Brill

For all the bank buildings Barclays Bank has occupied since its founding in 1690, one of its latest building acquisitions, a new location in Manhattan, required some extra finesse in putting up its iconic insignia on the top of its new headquarters in Times Square.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - SGIA's Business Development Conference

SGIA's new Business Development Conference -
May 11-12, 2011 in Denver, Colorado

Held at the Sheraton Denver Downtown Hotel - the focus will be on opportunities to move up the supply chain and improve imagers' competitive position in the retail sector. Including a mix of expert presentations, panel discussions and in-depth case studies focused on how companies can best position themselves for success in this sector.

For more info:

http://www.sgia.org

Funny Signs

Sign outside a taco shop in West Texas:

    "Sorry we are closed due to short staff" Someone wrote underneath sign: "Hire taller staff cuz I need a taco!"

Sign at church in North Carolina:

    "Honk if You Love Jesus! Text While Driving if You Want to Meet Him"

Homeless sign:

    "Time Traveler: Need $$$ for new flux capacitor!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: info@signindustry.com.


The Advertisers That Make SignIndustry.com Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics: www.3Mgraphics.com
  Advance Corp, Braille-Tac™ Div.: www.AdvanceCorp.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Cyrious Software: www.cyrious.com
  Electro-Matic Products, Inc.: www.electro-matic.com
  Estimate Software: www.estimatesoftware.com
  Hyatts- All Things Creative: www.hyatts.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  Laminator.com: www.Laminator.com
  Saw Trax Mfg, Inc.: www.Sawtrax.com
  SGIA: www.SGIA.org
  SignPro Systems: www.SignProSystems.com
  United States Sign Council (USSC): www.USSC.org
  Woodland-Sign Letters/Metal Letters: www.WoodlandManufacturing.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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