The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 11
Wednesday June 1, 2011

In this issue:

Product Showcases

AP-LAZER Etching Systems. Versatile. Powerful. Etches on Multiple Surfaces!
Hyatt’s—All Things Creative offers a laser system that is easy to assemble and extremely cost effective. AP-LAZER is a large format laser machine that allows for engraving on unlimited sizes of any material. Used in many industries for wood engraving, glass engraving, metal engraving, photo engraving, personalized gift and award engraving, brick engraving, markings for industrial products, and most recently, engraving floors and large pieces of wood or glass. Standard with the machine is an 80W CO2 high power laser tube — ideal for brick engraving. Click to view a video.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1" x 1" all the way up to full 48" x 96" sheets. Come see what we can do, click above.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 19-21, 2011 in New Orleans
The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

It's Okay to be a Non-Techie

    "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
      --- Rupert Murdoch

It has always been about working smarter, not harder. You hear it often that the technologically advanced business has an advantage over those businesses still struggling to find the on button for the computer. Being left behind in an iPad world can be dangerous...but it can also be beneficial.

A business leader can get so wrapped up in the latest and greatest technology tools that they are in a constant convergence stage: They are always converting their contact information and customer profiles to new phones and other gadgets. There comes a point where you find the tools that work, and as long as they work, you stick with them till they wear out.

    "When you're the first person whose beliefs are different from what everyone else believes, you're basically saying, "I'm right, and everyone else is wrong." That's a very unpleasant position to be in. It's at once exhilarating and at the same time an invitation to be attacked."
      --- Larry Ellison

Going against the grain of popular science is not always cool, but spending valuable time on learning to use new technology just because it exists, may not be a wise use of time. If your customer relationship program that you are currently using works for you, there is no reason to upgrade, unless the vendor or your neighbor can prove it will save you time and money.

I know a successful marketing specialist who uses an old card rolodex she keeps on her desk. She uses it more than any other "techie" gadget she owns or her employees use. It is a simple system that she has mastered.

    "The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
      --- Steve Ballmer

The information for improving your business is more available now than it has ever been. Coming up with your own way to disseminate that information in a productive and useful way is for you to decide. It must be something that is simple, fast, and fits like a glove for you in your world. It is just information. It is another resource for your business and you have to figure out how enterprising you will be with it.

    "An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life."
      --- Jim Rohn

Remember, it is not the tools in the shed, but the tools you feel comfortable using that will bring you to success. Trying to follow every new tool that comes out will drive you nuts. Yes, it is good to know what is available and decide if it is for you, but not to spend precious hours shopping for and studying the manuals just because "everybody" has one.

    "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them."
      --- Jay Abraham

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part I
By Lyle Bunn

In Part I, we will examine the status of dynamic media networks as well as inherent capabilities and the performance of dynamic signage.
Read the article...

Digital Outdoor Expands in Public Space
By Louis M. Brill

As much as outdoor digital signage has become a significant billboard advertising medium, so has digital signage migrated into the urban cityscape and is just now finding a home with street furniture incorporating itself into bus shelters, news stands and other furniture structures as it makes sense.
Read the article...

Wide Format Ink Jet Graphics Forecast Analysis 2011 by I.T. Strategies

Since 1994, the forecast is based on systems sales units input of 90%+ of vendors representing at least 90% of sales for the prior calendar year (this year, 2010’s sales). Further data regarding pricing, consumption, utilization rates and substrate usage is gathered through secondary research and is regularly refreshed through user research among users of wide format technology each year. Various methods of cross-analysis are employed as sanity checks on individual data points. Read on to learn more.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On a 1967 Mercury Montego near Orlando:

    "This Vehicle Protected by Anti-Theft Sticker

Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death and $200 Fine"

On the fence of a scrap metal yard:

    "Warning: Fence Treated with Lubricant!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Electro-Matic Products, Inc.:
  Estimate Software:
  Graphics One:
  Hyatts- All Things Creative:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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