"The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
--- Rupert Murdoch
It has always been about working smarter, not harder. You hear it often that the technologically advanced business has an advantage over those businesses still struggling to find the on button for the computer. Being left behind in an iPad world can be dangerous...but it can also be beneficial.
A business leader can get so wrapped up in the latest and greatest technology tools that they are in a constant convergence stage: They are always converting their contact information and customer profiles to new phones and other gadgets. There comes a point where you find the tools that work, and as long as they work, you stick with them till they wear out.
"When you're the first person whose beliefs are different from what everyone else believes, you're basically saying, "I'm right, and everyone else is wrong." That's a very unpleasant position to be in. It's at once exhilarating and at the same time an invitation to be attacked."
--- Larry Ellison
Going against the grain of popular science is not always cool, but spending valuable time on learning to use new technology just because it exists, may not be a wise use of time. If your customer relationship program that you are currently using works for you, there is no reason to upgrade, unless the vendor or your neighbor can prove it will save you time and money.
I know a successful marketing specialist who uses an old card rolodex she keeps on her desk. She uses it more than any other "techie" gadget she owns or her employees use. It is a simple system that she has mastered.
"The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
--- Steve Ballmer
The information for improving your business is more available now than it has ever been. Coming up with your own way to disseminate that information in a productive and useful way is for you to decide. It must be something that is simple, fast, and fits like a glove for you in your world. It is just information. It is another resource for your business and you have to figure out how enterprising you will be with it.
"An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life."
--- Jim Rohn
Remember, it is not the tools in the shed, but the tools you feel comfortable using that will bring you to success. Trying to follow every new tool that comes out will drive you nuts. Yes, it is good to know what is available and decide if it is for you, but not to spend precious hours shopping for and studying the manuals just because "everybody" has one.
"You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them."
--- Jay Abraham
The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part I
By Lyle Bunn
In Part I, we will examine the status of dynamic media networks as well as inherent capabilities and the performance of dynamic signage.
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Digital Outdoor Expands in Public Space
By Louis M. Brill
As much as outdoor digital signage has become a significant billboard advertising medium, so has digital signage migrated into the urban cityscape and is just now finding a home with street furniture incorporating itself into bus shelters, news stands and other furniture structures as it makes sense.
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Wide Format Ink Jet Graphics Forecast Analysis 2011 by I.T. Strategies
Since 1994, the forecast is based on systems sales units input of 90%+ of vendors representing at least 90% of sales for the prior calendar year (this year, 2010’s sales). Further data regarding pricing, consumption, utilization rates and substrate usage is gathered through secondary research and is regularly refreshed through user research among users of wide format technology each year. Various methods of cross-analysis are employed as sanity checks on individual data points. Read on to learn more.
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On a 1967 Mercury Montego near Orlando:
"This Vehicle Protected by Anti-Theft Sticker
Newcastle Tramway Authority:
"Touching Wires Causes Instant Death and $200 Fine"
On the fence of a scrap metal yard:
"Warning: Fence Treated with Lubricant!"
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