Product Showcases

It's Okay to be a Non-Techie

"The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
  --- Rupert Murdoch

It has always been about working smarter, not harder. You hear it often that the technologically advanced business has an advantage over those businesses still struggling to find the on button for the computer. Being left behind in an iPad world can be dangerous...but it can also be beneficial.

A business leader can get so wrapped up in the latest and greatest technology tools that they are in a constant convergence stage: They are always converting their contact information and customer profiles to new phones and other gadgets. There comes a point where you find the tools that work, and as long as they work, you stick with them till they wear out.

"When you're the first person whose beliefs are different from what everyone else believes, you're basically saying, "I'm right, and everyone else is wrong." That's a very unpleasant position to be in. It's at once exhilarating and at the same time an invitation to be attacked."
  --- Larry Ellison

Going against the grain of popular science is not always cool, but spending valuable time on learning to use new technology just because it exists, may not be a wise use of time. If your customer relationship program that you are currently using works for you, there is no reason to upgrade, unless the vendor or your neighbor can prove it will save you time and money.

I know a successful marketing specialist who uses an old card rolodex she keeps on her desk. She uses it more than any other "techie" gadget she owns or her employees use. It is a simple system that she has mastered.

"The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
  --- Steve Ballmer

The information for improving your business is more available now than it has ever been. Coming up with your own way to disseminate that information in a productive and useful way is for you to decide. It must be something that is simple, fast, and fits like a glove for you in your world. It is just information. It is another resource for your business and you have to figure out how enterprising you will be with it.

"An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life."
  --- Jim Rohn

Remember, it is not the tools in the shed, but the tools you feel comfortable using that will bring you to success. Trying to follow every new tool that comes out will drive you nuts. Yes, it is good to know what is available and decide if it is for you, but not to spend precious hours shopping for and studying the manuals just because "everybody" has one.

"You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them."
  --- Jay Abraham