The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 12
Wednesday June 15, 2011

In this issue:

Product Showcases

Hand Held Sign Products & Media Cutters from Saw Trax
Cut Banner Material, Vinyl, Paper, Film Right Off the Printer with the Biddi Knife. Cut Corogated plastic with ease with the Coro Claw Family. The Guardian Knife Guide for long straight and safe cuts. And Self Healing cutting mats. Click above for more info.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

AP-LAZER Etching Systems. Versatile. Powerful. Etches on Multiple Surfaces!
Hyatt’s—All Things Creative offers a laser system that is easy to assemble and extremely cost effective. AP-LAZER is a large format laser machine that allows for engraving on unlimited sizes of any material. Used in many industries for wood engraving, glass engraving, metal engraving, photo engraving, personalized gift and award engraving, brick engraving, markings for industrial products, and most recently, engraving floors and large pieces of wood or glass. Standard with the machine is an 80W CO2 high power laser tube — ideal for brick engraving. Click to view a video.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Serve Your People

    "If you don't understand that you work for your mislabeled 'subordinates,' then you know nothing of leadership. You know only tyranny."
      --- Dee Hock

As a business leader, it is difficult sometimes to grasp the concept that the employer is responsible for his or her employees. It just seems that as business owners, we should hire those who are able and willing to do the work to do an honest day's work for an honest day's pay and that is it.

We shouldn't have to worry about what they are "feeling" or if they are having trouble in their lives. It is all about the success of the business, period. Like Tom Hanks said, "There is no crying in baseball." In other words, play the game, go home, and don't bother me with your woes.

    "We make a living by what we get, but we make a life by what we give."
      --- Winston Churchill

Of course, the reality is that the most successful businesses have happy employees and the employees are happy because their employer cares about them. They are treated fairly and whether it comes to raises or layoffs, the employees of successful companies know that their employers are celebrating their successes and tasting salt when they cry.

They know that their employer is doing all they can to create opportunities for them to succeed and will reward them handsomely when they help the business to succeed.

    "The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant."
      --- Max DePree

There is no doubt that the employer/employee relationship has two sides to it. Good employees remain loyal to an employer who provides a safe working environment with a clear path leading to profitability for everyone. The good employees are those that recognize the efforts of their employer and who are willing to do what it takes to move the entire organization toward the goals set by their leaders. The good employees understand and trust that when the business succeeds, they too reap the rewards of success.

    "The greatest good you can do for another is not just to share your riches but to reveal to him his own."
      --- Benjamin Disraeli

Chick-fil-A, IBM,, Scooter Store, and Nordstrom are just a few of the companies that understand the responsibility to employees. They recognize their greatest asset as one that is best served by providing the necessary tools for their success. These businesses know that in order to be a success, they must first care for their employees during the good times as well as the bad.

To be a good business leader, one must first become a good servant. By serving your employees, you are showing them many things, but one of the most important is that you are showing them how to serve as well. With a workforce of servants, how can the business fail?

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part II: Content
By Lyle Bunn

In this second part of the series, Content is King, we will explore the opportunities of content and the costs associated with dynamic-placed media content.
Read the article...

The 21st Century Color Matcher
By Bruce Ridge

If you're in the business of selling color images, you want to take advantage of everything you can to make those images the best they can be with the tools you have available. This is why today's graphic imaging company needs a digital color manager.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Inside a bowling alley in Walterboro, SC:

    "Please be quiet. We need to hear a pin drop"

On a butcher's window in Boston:

    "Let me meat your needs"

In the window of a Kentucky appliance store:

    "Don't kill your wife. Let our washing machine do the dirty work!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Electro-Matic Products, Inc.:
  Estimate Software:
  Graphics One:
  Hyatts- All Things Creative:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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