The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 13
Friday July 1, 2011

In this issue:

Product Showcases

Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at, by clicking above.
Read on...

FilmMaker v3- The screenprinters choice
Learn 5 great reasons why FilmMaker should be your ONLY choice when selecting a software package for creating screenprint films with inkjet printers.
Read on...

Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...

3M Brushed-metal-finish Films
3M’s Graphics Market Center introduces brushed-metal-finish films to its Scotchprint® 1080 wrap film series. Offerings include aluminum, titanium, steel, blue-steel and gold. The removable, cast films are designed for vehicle wraps and details that don’t require graphic protection. The pressure-activated adhesive enables the substrate to slide and be repositioned until firm pressure is applied, and the air-release channels provide fast, easy and nearly bubble-free installations, the company reports.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Idea Generation

    "It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date."
      - Roger von Oech

The staleness of a business drives good people away---- both customers and employees. For a business to stay competitive it has to have a spark to it; a shine that never dulls. In order to get that shine business leaders must always be on the cutting edge with ideas. They must constantly be looking at "what ifs," and "how comes" so that they can see their business from various angles. But, just as important, good business leaders want their team members to be able to do the same.

    "The achievement of excellence can only occur if the organization promotes a culture of creative dissatisfaction."
      - Lawrence Miller

Once a team is in place in a business, it is up to the business leader to not only encourage idea generation from team members, but to empower them to come up with new ideas. This empowerment should be communicated during the hiring process and reinforced throughout the employee's time with the business. It should be instilled as part of the organization's culture.

There are several tools that can be used to communicate the need and importance for idea generation including the company's mission statement, vision statement, job descriptions, and employee handbook. The communication of idea generation can best be carried out by actually walking the talk. Rewards and recognition go a long way in supporting the employee empowerment.

    "After years of telling corporate citizens to 'trust the system,' many companies must relearn instead to trust their people - and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power."
      --- Rosabeth Moss Kanter

When faced with a customer challenge or installation difficulty, you want your team members to think on their feet. With a culture of supported idea generation, you now have a workforce of "mini-mees," people that would care like you do about the business and customer satisfaction and will do what it takes to make things right. This is what you want and need to create and maintain a successful business.

    "A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing."
      --- George Bernard Shaw

Part of empowering idea generators is allowing your team members to occasionally fail so that they can see what didn't work and then figure out what will work. They need breathing room as well as room to grow.

    "The way to get good ideas is to get lots of ideas, and throw the bad ones away."
      --- Dr. Linus Pauling

Become an idea hoarder. Keep a file either on the computer or a physical file that holds all of the ideas that you and your team generate. Pick a day once a month or once a week where you go into your idea file and review every one submitted. See if there is one or two that you can begin either follow up on or implementing immediately.

You may have to throw out some of the ideas in there or keep them for future review, it is your call. Just be sure to continually replenish the file as often as you can. One good idea that is commonly used is to place a red (or orange, blue, or whichever you choose) notebook in a central location for everyone to see. That is the red idea book that anyone can use for submitting an idea. Encourage everyone to submit ideas and create a committee to help with reviewing the submitted ideas on a regular basis.

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

Oasis of the Sea: Digital Signage Takes a Cruise to Wayfinding
By Louis M Brill

As one of the worlds largest cruise ships, the onboard wayfinding system installed to help direct guests to the many ship-board destinations and attractions proves extremely important. To implement a contemporary wayfinding system, it was developed in tandem as both a static (print) system, and an interactive digital system. Read on...
Read the article...

The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part III: Content
By Lyle Bunn

In Part III of the series, Content is King, we will examine standards of practice including key elements of design, some guidelines for content creation, and how to achieve that all-important call to action.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Church sign:

    "How Do We Make Holy Water? We Boil the Hell Out of It!"

In a local courthouse in the Passport renewal office:

    "If you look exactly like your passport picture you are too ill to travel"

On a portable stroller:

    "Caution: Remove infant before folding for storage!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Electro-Matic Products, Inc.:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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