The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 15
Monday August 1, 2011

In this issue:

Product Showcases

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1'' x 1'' all the way up to full 48'' x 96'' sheets. Come see what we can do, click above.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 19-21, 2011 in New Orleans
The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 67 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Scotchcal Brand Gloss Overlaminate 8508 from 3M, a higher gloss intermediate cast film at a great price
A 2.3- mil clear vinyl intermediate cast film at a calendared price, with a three-year expected performance life and less shrinkage than calendared products. 8508 provides ultraviolet and physical protection and is suitable for flat and simple curve applications. Sample rolls are available at
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Hold An Account

    "People think responsibility is hard to bear. It's not. I think that sometimes it is the absence of responsibility that is harder to bear. You have a great feeling of impotence."
      --- Henry Kissinger

One of the most mishandled responsibilities of a business leader is the task of holding others accountable. We sometimes see it as simply, "My employee didn't complete the project, so I will discipline or fire him." Or, "This teammate is always late therefore she is a liability to the company." Neither of these phrases is an example of holding someone accountable, but merely pointing out flaws and reacting.

True accountability requires a great deal of patience, the ability to provide guidance, knowing your people, and the wisdom to apply it to each individual.

    "No snowflake in an avalanche ever feels responsible."
      --- Stanislaw Lec

Having the patience to train and encourage each team member takes time, but it is worth the effort. Trained, encouraged employees can be held accountable. They can be held accountable to provide the service they were hired and trained to do, but they can, and should be held accountable for applying common sense to every situation.

By verbally stating it, and through all forms of written communication, (job descriptions, mission statements, etc.), you are letting employees know that they will be held accountable. This reinforcement helps to build a constructive, creative team of workers. Once employees know that they will be held accountable both by the boss and their peers, they then see themselves as responsible for their actions. Responsibility is the outcome of good accountability.

    "He that is good for making excuses is seldom good for anything else."
      --- Benjamin Franklin

A good accountability program helps to eliminate excuses. A good accountability program provides resources for team members to use when they feel that they are lacking in a certain skill or if they feel they need to build a stronger knowledge base for their positions.

    "Some favorite expressions of small children: 'It's not my fault. . . They made me do it. . . I forgot.' Some favorite expressions of adults: 'It's not my job. . . No one told me. . . It couldn't be helped.' True freedom begins and ends with personal accountability."
      --- Dan Zadra

When an employer or business leader begins a good accountability program, the loyal, dedicated team players suddenly begin taking more and more responsibility for their work habits. They too begin a personal accountability program to not only perform well for the business, but to build up their own marketable skills.

Look at developing a good accountability program in your business. As will all things that work well for the masses of the company, make sure that you have someone or several people who can hold you accountable to be true to your mission statement and business goals.

    "A duty dodged is like a debt unpaid; it is only deferred, and we must come back and settle the account at last."
      --- Joseph Fort Newton

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

Photoshop CS5 Enlightenment
By Jeff Burton

Photoshop has become the go-to photo and image editing software used in advertising, photography, marketing, publishing, design and graphic industries around the world. This article discusses some basic setup features you can use with the latest iteration, Photoshop CS5, to your advantage in large-format applications.
Read the article...

The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part V: Improving Content Practices
By Lyle Bunn

In Part V of this series, Content is King, we will examine awards, associations, publications, and events and training.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen on church sign:

    "Weight Watchers will meet at 7 PM at the First Presbyterian Church. Please use large double door at the side entrance"

As seen on a hotel balcony in Daytona Beach:

    "Caution: Please be aware that the balcony is not on ground level"

Billboard near a pasture in Oklahoma:

    "Please Neuter Your Pets… And Weird Friends and Relatives!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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