The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 16
Monday August 15, 2011

In this issue:

Product Showcases

ADA Signs from CAB Plastics
From applique, to rastor, to photopolymer, we've got your ADA application covered. Our capabilities are large, our services offered are many and our pricing is moderate. Click for more info.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Engraved Signs of All Kinds - CAB Plastics
Manufacturing all types of Plastics, Brass, Aluminum, and Stainless Steel Signs, from 1'' x 1'' all the way up to full 48'' x 96'' sheets. Come see what we can do, click above.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 19-21, 2011 in New Orleans
The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 67 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Taking Chances

    "If Karl, instead of writing a lot about capital had made a lot of it,... it would have been much better."
      --- Karl Marx's mother

Making a business operate to the pinnacle of success is an obvious goal for every business. Although reaching this goal is not always easy, it helps to remember that it is doable. It only takes a quick breeze through the business section of your local bookstore to find books on businesses that have "made it". Those same books tell you how you can do the same.

    "I am always doing things I can't do, that's how I get to do them."
      --- Picasso

Whether you are the business owner or the one in the field who actually performs the work that ensures the success of the business operation, we all take a certain amount of risks. We take chances in order to succeed in a specific task. The amount of risk taken determines the outcome of the event. For example, if you estimate a project and you are lower in your labor costs than your competitor, then you are taking a chance that you will not encounter any difficulties. You assume that all of the factors involved in your estimate (i.e. weather, employee punctuality, material delivery, etc.) will play out just as planned. Taking calculated risks, not reckless risks, is part of growing toward business success.

    "I learned more about economics from one South Dakota dust storm than I did in all my years of college."
      --- Hubert Humphrey

Harnessed risk-taking is at the heart of successful entrepreneurs. Entrepreneurs are not just the business owners, but the core of the business machine--- the employee. The employee should be empowered to serve as an entrepreneur. Most all of the successful businesses today operate on the premise that everyone, company-wide, should feel free to take "wise risks" in order to move the organization forward. The lessons learned from the stagnation period of the 70's and 80's are that in order to grow, taking chances to create change must occur.

    "If you build up a business big enough, it's respectable."
      --- Will Rogers

As you know, big does not always mean successful. A company with the "big" attitude may want to reevaluate their direction. It is far better to focus on the virtues like customer service, quality products, community reputation, and return on investment than size. Steady prodding with determination and purpose will build a big business.

    "Success is dependent upon the glands--sweat glands."
      ---Zig Ziglar

Sweat-equity is at the core of the successful businesses. There is no short cut. The old Business 101 classic comes to mind here: you reap what you sow. There are some businesses who have taken the short cuts and appear successful at the surface, but they are coming apart internally and it won't take long before the fall will occur. Remaining on track of the goals previously set and taking those calculated risks, will bring you closer to your ultimate business goals of success.

    "Keep on going and the chances are you will stumble on something, perhaps when you are least expecting it. I have never heard of anyone stumbling on something sitting down."
      --- Charles F. Kettering

Taking a chance in business or anything else worthwhile means that you are running the risk of losing an account, falling short on an estimate, or getting hurt. That is all part of the risk-taking venture. If you've ever tried to push a stalled car out of the road, you know how difficult it is to steer it… until it starts rolling. Once the car is moving, it is easier to direct it.

The same is true in business. Taking a chance gets it moving somewhere. The risks involved gets it rolling so you can take it toward your goals.

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

Mural Media: A Complete Guide to Digital Wallcovering Applications
By Ed McCarron

Why Digital Wallcovering; Why Now? According to a January 2011 report by Global Industry Analysts, Inc. (GIA), the global wallcovering market is expected to reach $26 billion dollars by 2015. GIA attributes this growth to the increased demand for the remodeling/refurbishing of homes within the residential construction industry.
Read the article...

The Promising Growth of Digital Signage - What's Your Sign?
By Steve Acquista

The digital signage market is one of the fastest growing channels with the projected market worth $3.5 billion this year.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On a Maternity Room Door:

    "Push, Push, Push"

Optometrist's Office:

    "If you don't see what you're looking for, you've come to the right place."

Music Library:

    "Bach in a minuet."

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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