The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 17
Thursday September 1, 2011

In this issue:

Product Showcases

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 19-21, 2011 in New Orleans
The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...

3M Brushed-metal-finish Films
3M’s Graphics Market Center introduces brushed-metal-finish films to its Scotchprint® 1080 wrap film series. Offerings include aluminum, titanium, steel, blue-steel and gold. The removable, cast films are designed for vehicle wraps and details that don’t require graphic protection. The pressure-activated adhesive enables the substrate to slide and be repositioned until firm pressure is applied, and the air-release channels provide fast, easy and nearly bubble-free installations, the company reports.
Read on...

ADA Signs from CAB Plastics
From applique, to rastor, to photopolymer, we've got your ADA application covered. Our capabilities are large, our services offered are many and our pricing is moderate. Click for more info.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Redirecting A Mindset

    "Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace."
      --- Jim Rohn

The most successful sign shops are those that provide solutions. They offer help that eliminates whatever pain the customer is feeling. The most successful sign shops look for creative remedies for what ails a client. By doing so, these shops establish a list of loyal repeat customers as well as a reputation for looking out for the interest of their clients and not solely for the buck-o-rinos.

    "Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture."
      --- Norman Vincent Peale

Someone once said that changing a mindset is like re-routing a river. It takes a great deal of effort and requires constant focus on the new direction of where the river is going. That is so true with changing the way we approach our customer base as well as new clients. We really must put a lot of energy into creating a mental picture to follow. This new image is one that is more of a servant than strictly a business owner.

By re-routing our minds and energy to serving the needs of the customer (e.g. becoming a solution provider, finding and eliminating the pain, and doing more than what seems natural), we position the business as one that now relieves a headache as opposed to fixing a sign; one that brings in customers to the store instead of just selling directional signage; and one that helps a client sell products on the waterfront instead of one that just does a boat wrap.

    "My philosophy is that life is all about learning and growing, and that life can be a real adventure of learning, growing, compassion, and joyfulness."
      --- John Mackey

Being a true servant can only come by being truly mindful of the client's needs and being compassionate about their hurts. For example, a local commercial landscaping company owner I met with recently, who has about 100 employees, over 400 accounts, and does several million dollars in sales per year, told me the story about a client of his. The client's mother recently passed away and the owner told me that three of his managers attended the funeral on their own without his request. They not only attended the funeral, but they ordered food for everyone to be catered to the house of the client and stayed with the client seeing to it that everyone had their glasses refilled, enough food, etc. And it is not for the business. This client didn't really bring in all that much for the company. That is serving compassionately!

    "I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it. I know."
      --- Colonel Sanders

Making a resolution to become a servant leader and sticking to it takes guts. It takes believing in that what you provide and what you produce is the best it can be to bring solutions to your customers. Sometimes it also takes refocusing your mind and the minds of your team toward a new end result of your efforts--- redirecting the business to be a solution finder for your clients.

Advertiser - Océ Arizona Series Printers

The Right Printer Design for New Revenue-Generating Applications

Winner of 25 industry awards, the Océ Arizona® Series UV flatbed printers give your business the freedom to discover new revenue-generating applications that a hybrid simply can't - and for good reason - it's the right design!

The stationary flatbed design allows for greater application versatility and productivity. Océ VariaDot ™ technology produces an image quality that is near-photographic with sharpness only before seen at resolutions of 1,440 dpi or higher. Low operating cost, too, since this technology requires only 4-color inks to achieve the best image quality in the industry. As a result, the Océ Arizona printers use 30-50% less ink compared to competitive 6-color systems.

Add the roll-to-roll and white ink options for even more application versatility. Two table sizes accommodate either one or two standard 4' x 8' boards. With more than 2,500 systems sold, the Océ Arizona Series is the best selling series of UV flatbed printers in history. To learn more, stop at the Océ booth, # 1519, at the SGIA EXPO in October, or visit

Feature Articles

Investigating Graphics Installation for Retail Markets
By Dan Marx

How confident are you that your customers' graphics will look good for the life of the intended applications? To help protect your customers' brands (and your reputation) this article discusses the necessary tests, standards and questions you should be asking your suppliers when it comes to graphic performance in a variety of environments.
Read the article...

The CONTENT of Dynamic Place-based Media - The Rise of the 'Content is King' Monarchy, Part VI: Critical Success Factors
By Lyle Bunn

We wrap up this series with Part VI of Content is King reviewing Critical Success Factors.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Funny Signs

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

As seen near the tracks of the Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death. $200 Fine"

On a road in Augusta, Georgia:

    "Soft shoulders, blind curves, steep grade, big trucks--- Good Luck!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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