The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 18
Thursday September 15, 2011

In this issue:

Product Showcases

New SignLab Version 9 - More Than Just New Features for Signmakers.
True value to our existing upgrading customers and unmatched sign software features to new customers. SignLab 9 provides streamlined workflows that Signmakers specified, and new processing speeds that are faster than anything the market has seen to date. Extremely large bitmap files are not only processed faster during the design application but also during the entire RIP process for either print or print and cut output.
Read on...

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo, October 19-21, 2011 in New Orleans
This is not your father's trade show! The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.
Read on...

OSHA Mandated Crane Certification Classes Now Being Offered By USSC
OSHA Regulations now mandate that all operators of cranes that are rated to lift over 2000 lbs. must be certified. Certification can only be achieved by the crane operator taking a safety and training class and then passing successfully both written and practical tests. USSC is now offering certification classes in Atlantic City, NJ during its annual trade show and convention - Sign World International. Click above for more info before 10/1/2011.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

A Passion for Selling

    "Timid salesmen have skinny kids"
      --- Zig Ziglar

Selling is not only part of business, it is business. Selling is a part of life. We sell everyday. We may not call it that, but we are all selling something. The art of persuasion is selling. When we persuade our spouse or kids to do something, we are selling them on the idea. When we motivate our employees to get on board with meeting a deadline for a project, we are selling them on the idea that meeting the deadline will improve our bottom line and impact their pocketbooks.

Since we are always selling, why don't more people try to improve their sales skills? Why are some people better at selling than others? The answers have a lot to do with our personality makeup, but for most of us, that fact is used more as a crutch than an illuminating factor.

    "To succeed in sales, simply talk to lots of people every day. And here's what's exciting - there are lots of people!"
      --- Jim Rohn

One of the major reasons that some people say that they hate selling and never try to improve their salesmanship, is because of a fear of failing. They see selling as always cold-calling with a high percentage of rejection. They don't view it as a way to get their message to the masses. This fear paralyzes some people and so their message about their wonderful products and services is never heard.

While this fear is real to the one experiencing it, there is a solution for overcoming that fear. When you look at some of the greatest sales people, you will notice one common theme: they are all passionate about their product or service. They wholeheartedly believe that what they are selling will improve someone's life or provide solutions for problems they either know or don't know they have.

    "If you work just for money, you'll never make it. But if you love what you are doing, and always put the customer first, success will be yours."
      --- Ray Kroc

When you can provide a solution for the pain that a customer is experiencing, you automatically become passionate about what you have to sell. You enjoy the thrill of giving a thirsty person a drink of cool, refreshing water. You get a kick out of seeing the worry of a customer melt away. You get fired up about selling!

    "What helps luck is a habit of watching for opportunities, of having a patient but restless mind, of sacrificing one's ease or vanity, or uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully."
      --- Victor Cherbuliez

Someone once said, "The harder I work, the luckier I get." Selling is not easy, but it gets easier when you know your product and know that what you are selling is great stuff. If you are not completely convinced that what you provide is good for the customer, study your products and services more. Get feedback from your current customers on what needs improving, if anything. Listen to the good news from customers to get you fired up about selling. Ask yourself if what you provide is the best that it can possibly be. If not, get to work on making it better. Then, go do some selling.

    "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."
      --- Estée Lauder

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Feature Articles

QR Codes: A Creaky Bridge Between Physical & Digital Worlds
By Chuck Lenatti

QR (quick response) codes are popping up all over the place. From wine labels and movie trailers, to printed magazines and direct mail, you're now likely to come across a QR code wherever you see a printed advertisement or message.
Read the article...

Campus Dynamic Signage Networks: Communications Value and New Revenues, Part I
By Lyle Bunn

In the first of this multi-part series, we'll take a walk through the world of dynamic campus signage beginning with an overview, the inherent capabilities, and finally the communications benefits.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Océ Arizona Series Printers

The Right Printer Design for New Revenue-Generating Applications

Winner of 25 industry awards, the Océ Arizona® Series UV flatbed printers give your business the freedom to discover new revenue-generating applications that a hybrid simply can't - and for good reason - it's the right design!

The stationary flatbed design allows for greater application versatility and productivity. Océ VariaDot ™ technology produces an image quality that is near-photographic with sharpness only before seen at resolutions of 1,440 dpi or higher. Low operating cost, too, since this technology requires only 4-color inks to achieve the best image quality in the industry. As a result, the Océ Arizona printers use 30-50% less ink compared to competitive 6-color systems.

Add the roll-to-roll and white ink options for even more application versatility. Two table sizes accommodate either one or two standard 4' x 8' boards. With more than 2,500 systems sold, the Océ Arizona Series is the best selling series of UV flatbed printers in history. To learn more, stop at the Océ booth, # 1519, at the SGIA EXPO in October, or visit

Funny Signs

Seen on sign at a storage facility (sent to us by Anny Mei of Midwest Safety Products):

    "We can't store your wife"

In an ad for a swimwear store:

    "Our bikinis are exciting. They are simply the tops!"

As seen on a KFC marquee in Illinois:

    "Now Hiring: 2 Chickens for $5.99!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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