"Timid salesmen have skinny kids"
--- Zig Ziglar
Selling is not only part of business, it is business. Selling is a part of life. We sell everyday. We may not call it that, but we are all selling something. The art of persuasion is selling. When we persuade our spouse or kids to do something, we are selling them on the idea. When we motivate our employees to get on board with meeting a deadline for a project, we are selling them on the idea that meeting the deadline will improve our bottom line and impact their pocketbooks.
Since we are always selling, why don't more people try to improve their sales skills? Why are some people better at selling than others? The answers have a lot to do with our personality makeup, but for most of us, that fact is used more as a crutch than an illuminating factor.
"To succeed in sales, simply talk to lots of people every day. And here's what's exciting - there are lots of people!"
--- Jim Rohn
One of the major reasons that some people say that they hate selling and never try to improve their salesmanship, is because of a fear of failing. They see selling as always cold-calling with a high percentage of rejection. They don't view it as a way to get their message to the masses. This fear paralyzes some people and so their message about their wonderful products and services is never heard.
While this fear is real to the one experiencing it, there is a solution for overcoming that fear. When you look at some of the greatest sales people, you will notice one common theme: they are all passionate about their product or service. They wholeheartedly believe that what they are selling will improve someone's life or provide solutions for problems they either know or don't know they have.
"If you work just for money, you'll never make it. But if you love what you are doing, and always put the customer first, success will be yours."
--- Ray Kroc
When you can provide a solution for the pain that a customer is experiencing, you automatically become passionate about what you have to sell. You enjoy the thrill of giving a thirsty person a drink of cool, refreshing water. You get a kick out of seeing the worry of a customer melt away. You get fired up about selling!
"What helps luck is a habit of watching for opportunities, of having a patient but restless mind, of sacrificing one's ease or vanity, or uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully."
--- Victor Cherbuliez
Someone once said, "The harder I work, the luckier I get." Selling is not easy, but it gets easier when you know your product and know that what you are selling is great stuff. If you are not completely convinced that what you provide is good for the customer, study your products and services more. Get feedback from your current customers on what needs improving, if anything. Listen to the good news from customers to get you fired up about selling. Ask yourself if what you provide is the best that it can possibly be. If not, get to work on making it better. Then, go do some selling.
"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."
--- Estée Lauder
QR Codes: A Creaky Bridge Between Physical & Digital Worlds
By Chuck Lenatti
QR (quick response) codes are popping up all over the place. From wine labels and movie trailers, to printed magazines and direct mail, you're now likely to come across a QR code wherever you see a printed advertisement or message.
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Campus Dynamic Signage Networks: Communications Value and New Revenues, Part I
By Lyle Bunn
In the first of this multi-part series, we'll take a walk through the world of dynamic campus signage beginning with an overview, the inherent capabilities, and finally the communications benefits.
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Seen on sign at a storage facility (sent to us by Anny Mei of Midwest Safety Products):
"We can't store your wife"
In an ad for a swimwear store:
"Our bikinis are exciting. They are simply the tops!"
As seen on a KFC marquee in Illinois:
"Now Hiring: 2 Chickens for $5.99!"
We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: email@example.com.